10+ SimilarWeb Alternatives and Competitors


8.7 User Rating
$34.6 M Revenue
515+ No of Employees
2007 Founded
SaaS Industry
Web Analytics Software Category
Or Offer CEO

SimilarWeb is another leading analytics platform that offers all-in-one website analytics and competitive traffic intelligence solutions. Established in 2007, SimilarWeb specialized in delivering quality website traffic solutions, packed with extensive analytics capabilities for efficient website analysis. Utilized by thousands of users spanning across multiple industries, SimilarWeb is currently branded as one of the best analytics platforms today.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Matomo Matomo 9.5 Matthieu Aubry $21.25 2007 $25 M
7000+ Reviews
Smartlook Smartlook 9.2 Petr Janosik N/A 2016 $1.9 M
Czech Republic
2300+ Reviews
2K +
Open Web Analytics Open Web Analytics 9.2 Peter Adams N/A 2006 $10 M
1789+ Reviews
1M +
Woopra Woopra 9.2 Elie Khoury N/A 2008 $1.6 M
Dallas 3400+ Reviews
Adobe Web Analytics Adobe Web Analytics 9 Shantanu Narayen $9.99 2001 $13 B
1789+ Reviews
1M +
Google Web Analytics Google Web Analytics 9 Paul Muret N/A 2005 N/A 50+
Mountain View 1654+ Reviews
13K +
Analytics Suite Analytics Suite 9 Mark Barrenechea N/A 2015 $3.2 B
New York 5000+ Reviews
46K +
Amplitude Analytics Amplitude Analytics 8.9 Spenser N/A 2012 $45 M
San Francisco 3400+ Reviews
70M +
StatCounter StatCounter 8.8 Aodhan Cullen N/A 1999 $39.3 M
2340+ Reviews
SimilarWeb SimilarWeb 8.7 Or Offer N/A 2007 $34.6 M
New York 3400+ Reviews


Contact Us

Key Employees

Lee ClancyLee ClancySVP, Product & Growthhttps://nl.linkedin.com/in/mleeclancyjr
Anja JordanAnja JordanSEO & Growth Directorhttps://uk.linkedin.com/in/anjaglauch
Matt HodgsonMatt HodgsonDigital Market & Competitive Intelligencehttps://au.linkedin.com/in/mbhodgson


“ A must-have tool for competitive intelligence and marketing optimization ”

10/10 (overall) - Verified User
  • Keyword data: it helps understand which keywords to focus on for both SEO and your paid marketing.
  • Market share and user segment data: it helps to plan new business categories, check your standing in your current business categories, etc.
  • Pricing: it’s very high for smaller players to afford.
  • On the SEO side, they could perhaps add more information as shared by some of the other SEO tools; this will help us avoid multiple tool subscriptions for SEO purposes.

“ It's a nice app with mediocre data quality. ”

9/10 (overall) - Jimmy H.
  • Keyword analyzer helps to lock down your search terms.
  • Traffic Share among brands is easily accessible.
  • Correlating some of the Trending Apps with your own marketing can be confusing.
  • You might have to upgrade if you are looking for Website Segment Analytics.

“ Great for finding website information ”

8.5/10 (overall) - Cameron W.
  • Easy to use – does not take a lot of training
  • Ability to look at other countries traffic rather than just the US
  • Going back further in time during the range, I think currently you can only go back 24 months
  • Able to see the conversion rates more clearly


  • Access Control
  • Analytics
  • API
  • Agile Software Development
  • Accounting Intergration
  • Application Integration
  • Assessment Management
  • Billable Hours Tracking
  • Business Intelligence
  • CRM Integration
  • Campaign Management
  • Collaboration Tools
  • Commenting
  • Team Collaboration
  • Security

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Q & A

Q. How much does SimilarWeb cost?

SimilarWeb’s subscription pricing varies according to your web analytics requirements. The platform offers a scalable subscription, allowing you to adjust the type of solution you need for your operations. So that you can find out the right web analytics solution you require, make sure to contact SimilarWeb today.

Q. How does SimilarWeb collect my data?

Similar to how search engines like Google, SimilarWeb employs an automated technique for indexing public data from billions of website pages and apps.
The platform’s public data sources are an aggregation of online information available to the public by utilizing Public Data Extraction.

Q. Can I integrate SimilarWeb with other third-party platforms?

Yes! SimilarWeb offers you a flexible application integration that you can use to streamline your web analysis processes. With SimilarWeb, you can integrate your tasks with other applications like Salesforce Sales Cloud, Google Analytics, Salesforce Marketing Cloud, Adverity, AT Internet Web Analytics, and AdClarity by BI Science.