10+ Matomo Alternatives and Competitors


9.5 User Rating
$25 M Revenue
500+ No of Employees
2007 Founded
SaaS Industry
Web Analytics Software Category
Matthieu Aubry CEO

Matomo Analytics is a powerful web analytics platform that provides detailed website analysis. Formerly known as Piwik, Matomo Analytics has been providing extensive website analytics for thousands of organizations worldwide, since 2007. Matomo Analytics’ popularity and powerful web analytics capabilities make the platform recognized as one of today’s best web analytics software.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Matomo Matomo 9.5 Matthieu Aubry $21.25 2007 $25 M
7000+ Reviews
Smartlook Smartlook 9.2 Petr Janosik N/A 2016 $1.9 M
Czech Republic
2300+ Reviews
2K +
Open Web Analytics Open Web Analytics 9.2 Peter Adams N/A 2006 $10 M
1789+ Reviews
1M +
Woopra Woopra 9.2 Elie Khoury N/A 2008 $1.6 M
Dallas 3400+ Reviews
Adobe Web Analytics Adobe Web Analytics 9 Shantanu Narayen $9.99 2001 $13 B
France 1789+ Reviews
1M +
Google Web Analytics Google Web Analytics 9 Paul Muret N/A 2005 N/A 50+
Mountain View 1654+ Reviews
13K +
Analytics Suite Analytics Suite 9 Mark Barrenechea N/A 2015 $3.2 B
New York 5000+ Reviews
46K +
Amplitude Analytics Amplitude Analytics 8.9 Spenser N/A 2012 $45 M
San Francisco 3400+ Reviews
70M +
StatCounter StatCounter 8.8 Aodhan Cullen N/A 1999 $39.3 M
Dublin 2340+ Reviews
SimilarWeb SimilarWeb 8.7 Or Offer N/A 2007 $34.6 M
New York 3400+ Reviews


Ethical web analytics
3 websites
3 team members
6 months raw data retention
Ethical all-in-one analytics
30 websites
30 team members
24 months raw data retention
Contact us
Custom data limits
Custom data retention
White Label
Custom Domains


“ Free analytics that you own ”

10/10 (overall) - Cristian Bodnarasec
  • Nice way of seeing the data: visitors and traffic. Also, the user interface is somewhat customizable.
  • Support for multiple sites, displayed in useful dashboards.
  • Installation can be a small pain, especially if install permissions are controlled by IT on development environments also.
  • When large sets of data need to be displayed, it can be a little slow. It looks like the database design and the queries used have room for optimization.

“ A conversation between two should not have a third person listening; keep them out with Matomo ”

9/10 (overall) - Simon M
  • Fully customizable
  • Supports multiple sites/ multiple logins
  • Navigation can be improved
  • Some of the plugins from the Premium Marketplace can improve price

“ Analytics tool for the homepage ”

8/10 (overall) - Alexander G
  • Provides all the information we need from customers visiting the sites
  • Provides extra information that helps us improve our sites
  • Robot detection.
  • Migration issues.


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • Agile Software Development
  • Application Integration
  • Assignment Management
  • Assessment Management
  • Billable Hours Tracking
  • Business Intelligence
  • CRM Integration
  • Campaign Analysis
  • Campaign Scheduling
  • Collaboration Tools
  • Security

Images & Videos

Q & A

Q. How much does Matomo cost?

Matomo primarily is a free service, released under the GPL license. The platform doesn’t have any monetary cost, which also gives you deployment options via cloud-based or on-premise. On the other hand, the platform has also advanced features, which require you to pay. Feel free to contact the application’s sales team to find out more about their advanced services.

Q. Can I switch between cloud-hosted to on-premise any time?

Absolutely! Given that Matomo gives you the liberty to manage all your critical web analytics data, the platform assures you that you can import your data via cloud-based to on-premise, vice versa.

Q. Does Matomo offer any special plans for non-profit institutions?

Yes. Matomo supports non-profit organizations and charities that require comprehensive web analytics for their operation. Eligible non-profit organizations and other institutions that seek to better their communities can freely enjoy special plans with Matomo, so contact the team if you wish to avail of such an offer.