10+ Adobe Web Analytics Alternatives and Competitors

Adobe Web Analytics

9 User Rating
$13 B Revenue
21357+ No of Employees
2001 Founded
SaaS Industry
Web Analytics Software Category
Shantanu Narayen CEO

Adobe Web Analytics is a robust web analytics software designed under Adobe Inc. Programmed as an all-in-one web analytics platform, Adobe Web Analytics has been delivering high-quality web analytics capabilities, which makes the app trusted by millions of organizations worldwide. On top of that, Adobe Web Analytics is one of the leading web analytics providers today.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Matomo Matomo 9.5 Matthieu Aubry $21.25 2007 $25 M
7000+ Reviews
Smartlook Smartlook 9.2 Petr Janosik N/A 2016 $1.9 M
Czech Republic
2300+ Reviews
2K +
Open Web Analytics Open Web Analytics 9.2 Peter Adams N/A 2006 $10 M
1789+ Reviews
1M +
Woopra Woopra 9.2 Elie Khoury N/A 2008 $1.6 M
Dallas 3400+ Reviews
Adobe Web Analytics Adobe Web Analytics 9 Shantanu Narayen $9.99 2001 $13 B
France 1789+ Reviews
1M +
Google Web Analytics Google Web Analytics 9 Paul Muret N/A 2005 N/A 50+
Mountain View 1654+ Reviews
13K +
Analytics Suite Analytics Suite 9 Mark Barrenechea N/A 2015 $3.2 B
New York 5000+ Reviews
46K +
Amplitude Analytics Amplitude Analytics 8.9 Spenser N/A 2012 $45 M
San Francisco 3400+ Reviews
70M +
StatCounter StatCounter 8.8 Aodhan Cullen N/A 1999 $39.3 M
Dublin 2340+ Reviews
SimilarWeb SimilarWeb 8.7 Or Offer N/A 2007 $34.6 M
New York 3400+ Reviews



Key Employees

Durin GleavesDurin GleavesProduct Managerhttps://www.linkedin.com/in/duringleaves
Nathan EtterNathan EtterVice Presidenthttps://www.linkedin.com/in/nathanetter
Ben FortaBen FortaSenior Directorhttps://www.linkedin.com/in/benforta


“ Wonderful invention with so many useful features ”

10/10 (overall) - Jennifer Sutay
  • Flexibility to create new reports to align with business needs.
  • Many visualization options for reporting—quick and easy.
  • Price can be very steep for smaller companies but worth it if you have the resources to utilize the tool to it’s fullest.
  • Powerful but can be overwhelming for new users. Need a simple learning course to get new users started.

“ Adobe Experience Manager ”

9/10 (overall) - Derek Estrada
  • Reporting UI is clean and simple, especially for beginner users.
  • Alerts you when there are anomalies in your analytics.
  • More flexibilty with dashboards when logging into Adobe Analytics would be nice.
  • Definitely not as mainstream as Google Analytics.

“ An enterprise content manager that acts like visual studios ”

8.5/10 (overall) - Cami Krech
  • Multiple different data analysis options: Conversion funnel, flow chart, fallout and etc.
  • Large variety of different metrics and dimensions.
  • Online work-space works slower than “ad hoc” desktop tool.
  • Also data limitations could be improved so it would capture data for whole month.


  • Access Control
  • Analytics
  • Accounting Intergration
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Campaign Management
  • Campaign Analysis
  • Customization
  • Employee Management
  • Campaign Scheduling
  • Campaign Planning
  • Team Collaboration
  • Performance Management
  • Process Management

Images & Videos

Q & A

Q. How much does Adobe Web Analytics cost?

Adobe Web Analytics’ price varies depending on your web analytics needs. The platform costs around $30,000 and $350,000+ per year and it will be based on your service level, traffic volume, and other specific requirements for your company. Moreover, you can immediately contact Adobe Web Analytics’ customer representative today to know more about your particular web analytics requirements.

Q. Where does Adobe Web Analytics host its data?

Adobe Web Analytics primarily hosts all its data on Adobe Data Processing Centers (DPC). The Adobe Data Processing Center handles all the user behavior data according to the rules set by the customer in the Adobe Analytics application. The platform then stores all the processed data in a data warehouse.

Q. What is data feed means in Adobe Analytics?

Adobe Analytics’ data feeds are an export of the clickstream data received by Adobe. These data can be sent to any FTP account, either in either one set up by Adobe or an external FTP.