10+ Best Alternatives to Web Analytics Software in 2024

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. Read More

Top Alternatives for Web Analytics Software

  1. #1Siteimprove
  2. #2StatCounter
  3. #3Analytics Suite
  4. #4SimilarWeb
  5. #5Amplitude Analytics
Load More
No. Logo Name Website Rating Pricing Reviews
1 Siteimprove Visit Now 4.2 Custom 3000+ Reviews
2 StatCounter Visit Now 4.4 $Free 2340+ Reviews
3 Analytics Suite Visit Now 4.5 Custom 5000+ Reviews
4 SimilarWeb Visit Now 4.3 $Free 3400+ Reviews
5 Amplitude Analytics Visit Now 4.4 $Free 3400+ Reviews
6 Smartlook Visit Now 4.6 $Free 2300+ Reviews
7 Woopra Visit Now 4.6 $Free 3400+ Reviews
8 Matomo Visit Now 4.7 $21.25 7000+ Reviews
9 Google Web Analytics Visit Now 4.5 Custom 1654+ Reviews
10 Adobe Web Analytics Visit Now 4.5 $9.99 1789+ Reviews