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10+ Best Web Analytics Softwares 2021

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Siteimprove 4.2 Morten Ebbesen Custom 2003 $42 M 500+ Denmark 3000+ Reviews 7400+
StatCounter 4.4 Aodhan Cullen $Free 1999 $39.3 M 67+ Dublin 2340+ Reviews N/A
Analytics Suite 4.5 Mark Barrenechea Custom 2015 $3.2 B 10001+ New York 5000+ Reviews 46000+
SimilarWeb 4.3 Or Offer $Free 2007 $34.6 M 515+ New York 3400+ Reviews N/A
Amplitude Analytics 4.4 Spenser $Free 2012 $45 M 55+ San Francisco 3400+ Reviews 70000000+
Smartlook 4.6 Petr Janosik $Free 2016 $1.9 M 34+ Czech Republic 2300+ Reviews 2000+
Woopra 4.6 Elie Khoury $Free 2008 $1.6 M 12+ Dallas 3400+ Reviews N/A
Matomo 4.7 Matthieu Aubry $21.25 2007 $25 M 500+ Wellington 7000+ Reviews N/A
Google Web Analytics 4.5 Paul Muret Custom 2005 N/A 50+ Mountain View 1654+ Reviews 12995+
Adobe Web Analytics 4.5 Shantanu Narayen $9.99 2001 $13 B 21357+ France 1789+ Reviews 1000000+

Siteimprove

4.2 User Rating
Custom Price
Integration, Real-Time Reporting, Segmentation Features
Overview
Recognized as one of the leading web analytics software, Siteimprove is another powerful platform for businesses' web analytics. Founded in 2003, Siteimprove has been helping organizations reach digital potential by empowering digital growth and providing decisions-based actionable insights. With the platform's superb recognition among thousands of companies worldwide, Siteimprove is branded as today's one of the best web analytics software

StatCounter

4.4 User Rating
$Free Price
Digital Analytics, Real-Time Reporting, Segmentation Features
Overview
StatCounter is one of the leading web analytics software for businesses' web analytics processes. Established in 1999, under Aodhan Cullen as CEO, StatCounter pioneers in delivering high-end web analytics that provides real-time data for websites. Since its release, StatCounter already becomes the go-to web analytics platform for thousands of businesses, making them branded as one of today's best web analytics software to use.

Analytics Suite

4.5 User Rating
Custom Price
Actionable data, data tools, Insights & KPI Features
Overview
Analytics Suite is another comprehensive data analytics software that leverages web analytics for businesses. Programmed under Opentext, Analytics Suite provides extensive web analytics capabilities and automated solutions since 2015. With over 46,000+ that use the platform, Analytics Suite becomes one the best data and web analytics software charts, together with other providers like SimilarWeb, Matomo, and Woopra.

SimilarWeb

4.3 User Rating
$Free Price
Mobile app, Google Analytics, Social media & email Features
Overview
SimilarWeb is another leading analytics platform that offers all-in-one website analytics and competitive traffic intelligence solutions. Established in 2007, SimilarWeb specialized in delivering quality website traffic solutions, packed with extensive analytics capabilities for efficient website analysis. Utilized by thousands of users spanning across multiple industries, SimilarWeb is currently branded as one of the best analytics platforms today.

Amplitude Analytics

4.4 User Rating
$Free Price
Real-time reporting, API, Dashboard, Reporting Features
Overview
Amplitude Analytics is a top-rated web analytics software programmed to manage user behavior for businesses. Amplitude Analytics has been providing teams with high-powered analytics features that enable them to explore data for data-driven outcomes. Since its release in 2012, multiple businesses and organizations already trust Amplitude Analytics, making them branded as one of the best web analytics software today.

Smartlook

4.6 User Rating
$Free Price
Website Analytics, Element Analytics, Dashboard Features
Overview
Smartlook is a leading analytics platform that offers high-end recording, heatmaps, events, and funnel capabilities for web analytics. Founded in 2006, Smartlook has been catering to thousands of customers, including leading brands like Kiwi.com, Livestorm, and CDN77. With its recognition among various companies and superb capabilities, Smartlook becomes one of today's best analytics software.

Woopra

4.6 User Rating
$Free Price
Funnel reports, dashboards, Customer profiles Features
Overview
Woopra is another leading analytics platform designed to leverage every organization's customer journey through high-end analytics. Established in 2008, Woopra is one of the fastest-growing analytics providers, earning $1.6 million annual revenue. Aside from the fastest-earning company, Woopra also becomes one of today's best web analytics software that is perfect for businesses of various sizes.

Matomo

4.7 User Rating
$21.25 Price
Customisable dashboard, Analytics, Event Tracking Features
Overview
Matomo Analytics is a powerful web analytics platform that provides detailed website analysis. Formerly known as Piwik, Matomo Analytics has been providing extensive website analytics for thousands of organizations worldwide, since 2007. Matomo Analytics' popularity and powerful web analytics capabilities make the platform recognized as one of today's best web analytics software.

Google Web Analytics

4.5 User Rating
Custom Price
Custom dashboards, Keyword referrals, API Analytics Features
Overview
Google Web Analytics is a leading web analytics software programmed by Google LLC. As part of Google's powerful platform, Google Analytics offers the best web analytics capabilities, making the app trusted by millions of users. Google Analytics' excellent quality and popularity also make the app the primary competitor for other web analytics providers like Open Web Analytics, Matomo, Adobe Web Analytics.

Adobe Web Analytics

4.5 User Rating
$9.99 Price
Collaboration Analytics, Online support, Display‚Ä© management Features
Overview
Adobe Web Analytics is a robust web analytics software designed under Adobe Inc. Programmed as an all-in-one web analytics platform, Adobe Web Analytics has been delivering high-quality web analytics capabilities, which makes the app trusted by millions of organizations worldwide. On top of that, Adobe Web Analytics is one of the leading web analytics providers today.