10+ Best Web Analytics Softwares 2021

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Matomo Matomo 9.5 Matthieu Aubry $21.25 2007 $25 M
7000+ Reviews
Smartlook Smartlook 9.2 Petr Janosik N/A 2016 $1.9 M
Czech Republic
2300+ Reviews
2K +
Open Web Analytics Open Web Analytics 9.2 Peter Adams N/A 2006 $10 M
1789+ Reviews
1M +
Woopra Woopra 9.2 Elie Khoury N/A 2008 $1.6 M
Dallas 3400+ Reviews
Adobe Web Analytics Adobe Web Analytics 9 Shantanu Narayen $9.99 2001 $13 B
France 1789+ Reviews
1M +
Google Web Analytics Google Web Analytics 9 Paul Muret N/A 2005 N/A 50+
Mountain View 1654+ Reviews
13K +
Analytics Suite Analytics Suite 9 Mark Barrenechea N/A 2015 $3.2 B
New York 5000+ Reviews
46K +
Amplitude Analytics Amplitude Analytics 8.9 Spenser N/A 2012 $45 M
San Francisco 3400+ Reviews
70M +
StatCounter StatCounter 8.8 Aodhan Cullen N/A 1999 $39.3 M
Dublin 2340+ Reviews
SimilarWeb SimilarWeb 8.7 Or Offer N/A 2007 $34.6 M
New York 3400+ Reviews


9.5 User Rating
$21.25 Price
Customisable dashboard, Analytics, Event Tracking Feature

Matomo or Matomo Analytics is an open-source web analytics platform that provides comprehensive web analytics solutions. This software offers powerful web analytics capabilities that provide its users 100% data ownership. With Matomo, users can enjoy extensive features for web analytics, including real-time data updates, customizable dashboards, row evolution, analytics for e-commerce, and more.


9.2 User Rating
Website Analytics, Element Analytics, Dashboard Feature

Smartlook is a qualitative analytics software designed to analyze user behavior on the web and mobile sites. This software offers extensive solutions to boost web conversions, allowing you to oversee your customers for your digital campaigns. With Smartlook, you can enjoy powerful web analytics features like advanced filtering, filter recordings, funnels, high-end reporting, and so much more.

Open Web Analytics

9.2 User Rating
Data analysis, Marketing analytics, Segmentation Feature

Open Web Analytics is a free web analytics framework designed to analyze websites and applications. This platform has the capacity to assist users in keeping track of their websites and observe its influx of views. Open Web Analytics also tracks website competitors, for the platform provides dozens of standard dimensions, metrics, and reports that are essential for web competitor tracking.


9.2 User Rating
Funnel reports, dashboards, Customer profiles Feature

Woopra is a customer analytics platform programmed to optimize sales, service, and marketing teams. This software offers the best solutions to handle critical business data, thanks to its high-end analytics capabilities. With Woopra, organizations can now streamline analytics processes through the application’s powerful features like customizable schema, reports, custom data, and much more.

Adobe Web Analytics

9 User Rating
$9.99 Price
Collaboration Analytics, Online support, Display‚Ä© management Feature

Adobe Web Analytics is an industry-leading web analytics software programmed to measure website activity. This platform provides analysis capabilities that allow you to build, optimize, and deliver web experiences that are engaging and relevant. With Adobe Web Analytics, you can enjoy high-end web analytics features like data scheduling, data warehousing, analytics API, analytics data feed, and report builder.

Google Web Analytics

9 User Rating
Custom dashboards, Keyword referrals, API Analytics Feature

Google Web Analytics is an advanced web analytics platform programmed to provide fast web analytics solutions. Google Analytics provides its users free web analytics tools that analyze web data for smarter decisions. Google Analytics primarily highlights its extensive web analytics features, including funnel analysis, visualization, monitoring, data access, filtering, and manipulation.

Analytics Suite

9 User Rating
Actionable data, data tools, Insights & KPI Feature

Analytics Suite is a powerful data analytics software built to identify web patterns and trends through data visualizations. This software offers automated web analytics capabilities that simplify web analytics in just a few clicks. Analytics Suite highlights its powerful capabilities, including interactive dashboards and reports, actionable alerts, and smart data discovery that enables smarter decisions and better performance.

Amplitude Analytics

8.9 User Rating
Real-time reporting, API, Dashboard, Reporting Feature

Amplitude Analytics is a web analytics software that offers in-depth data analysis features. Amplitude Analytics provides extensive features that leverage analysis processes for business, including hourly segmentation, user flow paths, customizable conversion windows, retention metrics, revenue analysis, and more. This platform also offers flexible integrations with other systems like AWS, Segment, Snowflake, and Braze.


8.8 User Rating
Digital Analytics, Real-Time Reporting, Segmentation Feature

StatCounter is a web traffic analysis designed for real-time web analytics. StatCounter offers the best solutions and capabilities that make web analytics fast and easy. With StatCounter, users can seamlessly track their website’s location, IP address, browser, system stats, number of visits, and much more. On top of that, StatCounter offers a high-end API that allows building scripts, custom reports, widgets, and apps.


8.7 User Rating
Mobile app, Google Analytics, Social media & email Feature

SimilarWeb is a website analytics software for businesses’ digital web analytics. This software offers its users the essential tools that allow them to oversee client information, monitor competitor, manage website traffic volumes, and gather keyword analysis and demographics. With SimilarWeb, organizations can get innovative traffic intelligence solutions that empower better business decisions.