10+ Best Web Analytics Softwares 2023
Siteimprove
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
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Logo | Name | Rating | CEO | Pricing | Founded | Revenue | Employees | Location | Reviews | Customers |
---|---|---|---|---|---|---|---|---|---|---|
| Siteimprove | 4.2 | Morten Ebbesen | Custom | 2003 | $42 M | 500+ | Denmark | 3000+ Reviews | 7400+ |
| StatCounter | 4.4 | Aodhan Cullen | $Free | 1999 | $39.3 M | 67+ | Dublin | 2340+ Reviews | N/A |
| Analytics Suite | 4.5 | Mark Barrenechea | Custom | 2015 | $3.2 B | 10001+ | New York | 5000+ Reviews | 46000+ |
| SimilarWeb | 4.3 | Or Offer | $Free | 2007 | $34.6 M | 515+ | New York | 3400+ Reviews | N/A |
| Amplitude Analytics | 4.4 | Spenser | $Free | 2012 | $45 M | 55+ | San Francisco | 3400+ Reviews | 70000000+ |
| Smartlook | 4.6 | Petr Janosik | $Free | 2016 | $1.9 M | 34+ | Czech Republic | 2300+ Reviews | 2000+ |
| Woopra | 4.6 | Elie Khoury | $Free | 2008 | $1.6 M | 12+ | Dallas | 3400+ Reviews | N/A |
| Matomo | 4.7 | Matthieu Aubry | $21.25 | 2007 | $25 M | 500+ | Wellington | 7000+ Reviews | N/A |
| Google Web Analytics | 4.5 | Paul Muret | Custom | 2005 | N/A | 50+ | Mountain View | 1654+ Reviews | 12995+ |
| Adobe Web Analytics | 4.5 | Shantanu Narayen | $9.99 | 2001 | $13 B | 21357+ | France | 1789+ Reviews | 1000000+ |