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10+ Best Tag Management Softwares 2021

Tag management is a new foundational platform that enables marketers to easily connect, manage and unify their digital marketing applications (e.g., web analytics, search engine marketing, email service provider, advertising, social technologies, etc.) without a lot of ongoing development work.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Funnelll 5 Tyler Christiansen $499 2019 $8 M 178+ Wilmington 1699+ Reviews 700+
AnyTrack 5 Laurent Malka $150 2019 N/A 10+ Tel Aviv 1587+ Reviews N/A
Signal Tag Management 4.1 Lisa Weinstein Custom 2009 $24.1 M 180+ Chicago 1874+ Reviews N/A
Ensighten Manage 3.8 Marty Greenlow Custom 2009 $18.6 M 191+ Menlo Park 1855+ Reviews N/A
Piwik PRO 4.6 Maciej Zawadzinski $500 2013 $13.5 M 93+ Wroclaw 1670+ Reviews N/A
OpenX 3.5 John Gentry Custom 2007 $170 M 200+ Pasadena 1888+ Reviews 30000+
ObservePoint 4.3 John Pestana Custom 2010 $16.2 M 112+ Provo 1784+ Reviews N/A
Blue Triangle Real User Monitoring 4.7 Lance Ullom Custom 2011 $7 M 35+ Mechanicsville 1874+ Reviews N/A
Impact Tag Management 4.3 Bob Ruffolo Custom 2008 $170 M 500+ Santa Barbara 1777+ Reviews N/A
Crownpeak TagControl 3.8 Tim Vollman Custom 2001 $28.4 M 196+ Denver 1888+ Reviews N/A

Funnelll

5 User Rating
$499 Price
Cross-Channel Analytics, Automatic Currency Conversion, URL Auto Tagging Features
Overview
Funnelll is a proud 500 Startups company that was created in 2019 by CEO and founder Tyler Christiansen. The company is headquartered in Wilmington, Delaware with over 10 outstanding and talented employees. They are on a mission to make building a successful business online accessible for everyone bold enough to start.

AnyTrack

5 User Rating
$150 Price
Conversion Source Tracking, Affiliate Networks integrations, eCommerce platforms Features
Overview
AnyTrack is a robust solution launched in 2019 that tracks and syncs any conversion data source with your preferred analytics platforms in real time. AnyTrack gives you a wide-angle perspective on how to optimize your marketing and turn your conversion data into marketable data by merging conversion data with your analytics account.

Signal Tag Management

4.1 User Rating
Custom Price
Bidirectional, Event-based communication, Storage Management, Features
Overview
TransUnion's TruAudience, formerly Signal Tag Management, is a solution that aims to help marketers, web analysts, and agencies gain independence from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns, and improve website performance significantly. The company was founded in 2009 and has become a worldwide data integration platform for brands and agencies.

Ensighten Manage

3.8 User Rating
Custom Price
Intuitive interface, Unify and standardize fragmented, Optimize and protect customer experience Features
Overview
Ensighten, a global cybersecurity company, was founded in 2009 and provides client-side protection against data loss, ad injection, and intrusion while also improving website performance. Organizations can use Ensighten's technology to analyze their security and privacy risk, prevent unauthorized data leakage or theft, and comply with the CCPA, GDPR, and other data privacy standards.

Piwik PRO

4.6 User Rating
$500 Price
Retroactive Reporting, Performance and Reliability, Load Time Monitoring Features
Overview
Piwik PRO was founded in 2013 offering consulting services for the open source Piwik platform. In 2016, they officially parted ways with their open-source relative and launched a new proprietary analytics platform. They continually try to improve their product and help organizations achieve their goals. The company’s success is credited to their experienced, talented, and commercial savvy of over 100 individuals.

OpenX

3.5 User Rating
Custom Price
Ad Capping, Floor Price, Bid Reporting Features
Overview
OpenX is a company that specializes in digital marketing technology. The firm has created an integrated technological platform that combines an ad server and a real-time bidding exchange with a standard supply-side platform to ensure the best possible real-time value for any trade. OpenX was launched in 2007 and operates 8 offices worldwide.

ObservePoint

4.3 User Rating
Custom Price
Analytics implementation, Web Audit solution, Data integrity Features
Overview
ObservePoint, established in 2010 by CEO John Pestana and his co-founder Robert Seolas, is a technology that automates the validation of marketing tags and the optimization of digital analytics deployments. With approximately 150 valued employees and $8.5 million in yearly revenue, ObservePoint is a small technology firm situated in Provo, Utah.

Blue Triangle Real User Monitoring

4.7 User Rating
Custom Price
Real User Monitoring, Synthetic Monitoring, Tag Governance Features
Overview
Blue Triangle Real User Monitoring is a digital experience analytics platform that provides a connected view of web performance, marketing, and third-party tag analytics. Also, it allows users to constantly monitor website code just for security vulnerabilities. Moreover, this company is trusted by at least 500 companies -- such as the Home Depot and Marriott.

Impact Tag Management

4.3 User Rating
Custom Price
Channel Analytics, Coupon Management, ROI Tracking Features
Overview
ImpactTag is also considered to be a proprietary digital tracking platform that provides benefits to brands such as to quickly and simply add code of the website in order to proceed with the collecting vital campaign data. Moreover, they offer tools that can store the website’s data and process results instantly through an analytics engine.

Crownpeak TagControl

3.8 User Rating
Custom Price
Web Content Management, Personalization, Digital Quality Management Features
Overview
Crownpeak TagControl is a digital experience platform that serves a function at the individual tag level and allows you to gain access regardless of the method used upon vendor’s introduction. Moreover, this company supersedes tag monitoring and management -- as it functions as a tool to understand the tags shown on site.