10+ Best Social Media Analytics Softwares 2021

Social Media Analytics is the process of examining data about social conversations to understand and use it. Social media analytics includes tracking conversations and measuring campaigns. It also involves figuring out how your social activities are influencing your business results.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Hootsuite Social Media Analytics Hootsuite Social Media Analytics 9.5 Ryan Holmes $16.83 2008 $393.8 M
Canada 1987+ Reviews
17M +
SproutSocial Media Analytics SproutSocial Media Analytics 9.3 Justyn Howard $99 2010 $87.8 M
Chicago 1558+ Reviews
25K +
Zoho Social Media Analytics Zoho Social Media Analytics 9.3 Sridhar Vembu $8.01 1996 $500 M
Chennai 1777+ Reviews
40M +
Snaplytics Snaplytics 9.2 Thomas Cilius $29 2014 N/A 10+
Copenhagen 3800+ Reviews
Brand24 Social Media Analytics Brand24 Social Media Analytics 9 Michal Sadowski $49 2011 $2.4 M
Poland 1698+ Reviews
2K +
Sendible Social Media Analytics Sendible Social Media Analytics 9 Gavin Hammar $29 2009 $7.3 M
London 1787+ Reviews
600 +
SEMrush Social Media Analytics SEMrush Social Media Analytics 8.9 Oleg Shchgolev $99.95 2008 $7.6 M
Massachusetts 3900+ Reviews
6M +
Netbase Netbase 8.8 Peter Caswell N/A 2004 $22.8 M
California 4700+ Reviews
Falcon.io Social Media Analytics Falcon.io Social Media Analytics 8.7 Ulrik Bo Larsen $129 2010 $50.2 M
Copenhagen 1698+ Reviews
22.7K +
AgoraPulse Social Media Analytics AgoraPulse Social Media Analytics 8.6 Emeric Ernoult $79 2011 $10 M
Paris 1698+ Reviews
16M +

Hootsuite Social Media Analytics

9.5 User Rating
$16.83 Price
Analytics, Team management, Security Integrations Feature

Hootsuite Social Media Analytics is an advanced social media analytics software designed for businesses of every size. Being part of the Hootsuite social media management platform, this solution empowers brands to get more out of their posts. However, Hootsuite Social Media Analytics has a steep learning curve and has a mediocre support team. Plus, its installation process is quite complex.

SproutSocial Media Analytics

9.3 User Rating
$99 Price
Collaboration Publishing, Analytics Mobile, Reporting Feature

Sprout Social Media Analytics is a leading social media analytics platform. It is one of the top notch solutions offered by Sprout Social. Essentially, this tool enables companies to retrieve real-time analytics regarding their social media pages. However, Sprout Social Media Analytics’ mobile app needs to improve. On top of that, it also needs to improve its dashboard.

Zoho Social Media Analytics

9.3 User Rating
$8.01 Price
Direct Messages, Listening Dashboard, Live Stream Feature

Zoho Social Media Analytics is an award-winning software that provides advanced social media analytics for businesses of every size. It features a highly intuitive solution, which helps users understand the data provided, so that they can transform them into actionable insights. However, Zoho Social Media Analytics does not let you connect multiple social media platforms simultaneously and it also needs to improve its customer support.


9.2 User Rating
$29 Price
Analytics, Automated Publishing, Content Management Features

Snaplytics is a cloud-based social media marketing and analytics platform that helps teams and businesses manage Snapchat and Instagram stories with scheduled publishing, user-generated content, reporting, and collaboration features. It allows users to measure audience engagement and determine drops and spikes by tracking conversion rates regularly. Plus, its AI enables integration with existing systems and provides full access to all features.

Brand24 Social Media Analytics

9 User Rating
$49 Price
Advanced analytics, Identify influencers, Report and export tool Feature

Brand24 is a social media analytics platform that allows businesses to monitor and analyze online conversations about their brands, products, and competitors. It also empowers companies to keep track of their online reputation, avoid public relations disasters, improve customer relations, recruit brand ambassadors, and gather feedback on their products and services.

Sendible Social Media Analytics

9 User Rating
$29 Price
Lead generation, Analytics Integration, Analytics Feature

Sendible is a social media analytics platform that unifies all social networks into a single hub, making it the simplest way to scale a winning social media strategy for multiple brands. It enables users or marketers to create visually stunning social media reports for their clients. Plus, it can also make driving interactions, growing a following, and starting social media conversations easier.

SEMrush Social Media Analytics

8.9 User Rating
$99.95 Price
Organic Research, Advertising Research, Traffic Analysis Feature

SEMRush is a social media analytics tool that lets users see internal analytic metrics for their Facebook, LinkedIn, and Instagram accounts. Its Competitive Intelligence feature allows users to examine their competitors’ marketing strategies and tactics from various perspectives, including website traffic, public relations and content marketing efforts, social media presence, and PPC creatives.


8.8 User Rating
Customer analysis, Social media integration, Feedback management Feature

Netbase is a social media analytics software that allows users to get insights into all customer conversations. It is powered by next-generation artificial intelligence to deliver maximum ROI. Plus, it processes billions of indexed resources across all forms of structured and unstructured data using advanced artificial intelligence, enabling brands, agencies, and consulting services customers to make smart, data-driven decisions accurately, quickly, and efficiently.

Falcon.io Social Media Analytics

8.7 User Rating
$129 Price
Profile segmentation, URL shortener for tracking, Custom filters Feature

Falcon.io is a social media analytics platform that serves as a one-stop-shop for all social listening, engagement, publishing, measuring, and benchmarking needs for any marketer. It enables marketers to deliver a more personalized brand experience across all digital touchpoints. Plus, it has a user interface that is both intuitive and collaborative, and it pairs well with the best support team in the industry.

AgoraPulse Social Media Analytics

8.6 User Rating
$79 Price
Calendar View, Reports, Facebook Analytics Feature

AgoraPulse is a social media analytics platform that allows agencies, businesses, and marketers to manage all of their social media messages, schedule and publish content, identify key influencers, monitor social channels. It can also help them to generate beautiful reports all from one simple dashboard. Plus, it offers free tools for social media managers.