10+ Spyfu Alternatives and Competitors


8.6 User Rating
$3.8 M Revenue
20+ No of Employees
2005 Founded
SaaS Industry
SEO Software Category
Michael Roberts CEO

Established in Scottsdale, Arizona, SpyFu is an SEO software solution for SEOs and businesses of all sizes. As the name suggests, SpyFu enables its users to spy on multiple websites and use it as an advantage through SpyFu’s advanced analysis. SpyFu also allows its users to compare the site’s SEO score across multiple competitors, allowing them to strategize on ranking sites. Founded in 2005, SpyFu has been exposing every search marketing formula for decades. With SpyFu, multiple businesses and SEO-driven operations enjoy high-end SEO capabilities, including adwords competitor keyword spy tool, keyword grouping, custom branded SEO client reports, and much more. Along with the platform’s top-notch SEO features and popularity across thousands of users, SpyFu becomes one of the leading SEO software today, competing against other SEO providers like OnPage Champ Moz Pro, SEOprofiler, SEO PowerSuite, BrightEdge, Ahrefs, Screaming Frog, SEMrush, Serpstat, and SE Ranking. On top of that, SpyFu also competes as one of the highest-earning SEO software today, garnering $3.8 million in revenue.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Moz Pro Moz Pro 9.5 Sarah Bird N/A 2004 $44.9 M
Washington 5000+ Reviews
30K +
SEO PowerSuite SEO PowerSuite 9.3 Yuri Bitno N/A 2004 $12.4 M
4500+ Reviews
500K +
Ahrefs Ahrefs 9.2 Dmitry Gerasimenko $99 2011 $50 M
Singapore 4000+ Reviews
3.2K +
SEMrush SEMrush 9.1 Oleg Shchgolev $99.95 2008 $7.6 M
Massachusetts 3900+ Reviews
6M +
SE Ranking SE Ranking 9 Valery Kurilov $18.60 2013 N/A 26+
London 3000+ Reviews
Serpstat Serpstat 9 Ekaterina Kabakova N/A 2013 $2 M
4000+ Reviews
200K +
BrightEdge BrightEdge 8.9 Jim Yu N/A 2007 $100 M
Foster City
3900+ Reviews
1.5K +
Screaming Frog Screaming Frog 8.8 Dan Sharp N/A 2010 $41.5 M
2780+ Reviews
Spyfu Spyfu 8.6 Michael Roberts $39 2005 $3.8 M
4500+ Reviews
SEOprofiler SEOprofiler 8.6 Johannes Selbach N/A 1997 $10 M
2000+ Reviews


Unlimited search results
Unlimited domain overview PDF's
250 sales leads & domain contacts
10k top lists results
Unlimited search results
Unlimited domain overview PDF's
500 sales leads & domain contacts
50k top lists results
Unlimited search results
Unlimited domain overview PDF's
2000 sales leads & domain contacts
75k top lists results


“ A valuable marketing partner - bring on the marketing magnifying glass! ”

7.5/10 (overall) - Deb T
  • SpyFu allows you to see behind the current on your competitors. If you aren’t using SpyFu someone is using it against you.
  • It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.
  • It is limited in terms of all its tools compared to SEMRush but it is still the best in terms of keyword analysis.
  • I don’t have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it’s competitors do.

“ Actionable Market Intelligence ”

9/10 (overall) - Verified reviewer
  • It provides fantastic insight that helps our digital, creative, Go-To-Market and sales teams create more effective marketing materials and campaigns all while understanding our prospects better.
  • It gives you great insight into your competition and your competitors competition. It helps us make an educated guess based on real analytics to help improve our site and our client’s site.
  • There are often times where SpyFu fails to show any metrics at all in cases where it should. It doesn’t seem like a bug but rather a lack of info.
  • We’ve found other software options to be more accurate with the data by testing it on ourselves. Sadly, you have to take every report with a grain of salt.

“ One of my favorite SEO tools out there. ”

9.5/10 (overall) - Brett H
  • For that, it’s pretty good as they scrape search results for a ton of keywords/queries. It was good from a benchmarking perspective to see where my site stacks up against the competition.
  • Amazing competitive tool for Search Engine Marketing. Have the ability to type in a competitor’s site and gain useful insights into their Search campaigns.
  • One of the cons is that you get a limited information, or rather access to it, if not using the paid version.
  • The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor’s page, it doesnt exist more often than not.


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • Agile Software Development
  • Application Integration
  • Assignment Management
  • Automated Billing
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Collaboration Tools
  • Team Collaboration
  • Security
  • Employee Management

Images & Videos

Q & A

Q. What is Spyfu used for?

The Spyfu application is a robust search engine optimization or SEO tool. It enables you to spy on your competitors by analyzing their content, so that you can optimize your website’s content as well. On top of that, Spyfu also features various tools, such as keyword tracking, keyword analysis, rank tracking, and much more.

Q. How much does Spyfu cost?

Before using an app, users need to know about its price plans. For the Spyfu platform, it offers customers three (3) subscription based plans. These are the Basic plan ($39 per month), the Professional plan ($39 on the first month and then $78 per month afterwards), and the Team plan ($299 per month). Spyfu also offers annual subscriptions for each plan with lower prices.

Q. Does Spyfu have a refund policy?

Yes, it does. If you are not satisfied with the services of the Spyfu platform, it offers a 30-day risk free guarantee. This allows you to cancel a subscription and receive a full refund within a thirty day period after purchasing a plan. You can cancel through email, livechat, or on the phone.

Q. How accurate is the Spyfu application?

Ranking up on the search engines is easier said than done. That is why you need a highly accurate SEO software that can help you get results. Fortunately, Spyfu has a 90% accuracy rating as of the moment. This means it can provide you with on point keywords, data, and analytics that can help you optimize your website.