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10+ Serpstat Alternatives and Competitors


4.5 User Rating
$2 M Revenue
90+ No of Employees
2013 Founded
SaaS Industry
SEO Software Category
Ekaterina Kabakova CEO

Serpstat is a highly-accessible SEO platform in the market today that offers comprehensive SEO tools to help businesses improve their site rankings. Serpstat’s specialty is to provide various solutions for marketing, search analytics, content marketing, and more. Thanks to its comprehensive solutions like Keyword Research, Backlink Analysis, Keyword Rank Tracking, Competitive Analysis, and so much more, you can enjoy fast and efficient SEO experiences in just one app. Formerly known as Prodvigator, Serpstat was first released in the market in 2013, and was founded by Oleg Salamaha. Serpstat focuses its service on marketing and advertising, which later makes them ventured into the SEO scene. Today, with over 200,000 users that trust Serpstat, the platform is currently listed as one of the best SEO software, competing against other leading SEO providers like OnPage Champ, SEOprofiler, SEO PowerSuite, Moz Pro, SpyFu, Screaming Frog, BrightEdge, SE Ranking, and SEMrush.


Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Moz Pro 4.8 Sarah Bird Custom 2004 $44.9 M 303+ Washington 5000+ Reviews 30000+
SEO PowerSuite 4.6 Yuri Bitno Custom 2004 $12.4 M 50+ Minsk 4500+ Reviews 500000+
Ahrefs 4.6 Dmitry Gerasimenko $99 2011 $50 M 40+ Singapore 4000+ Reviews 3209+
SEMrush 4.6 Oleg Shchgolev $99.95 2008 $7.6 M 701+ Massachusetts 3900+ Reviews 6000000+
SE Ranking 4.5 Valery Kurilov $18.60 2013 N/A 26+ London 3000+ Reviews N/A
Screaming Frog 4.4 Dan Sharp Custom 2010 $41.5 M 50+ Henley-on-Thames 2780+ Reviews N/A
Spyfu 4.3 Michael Roberts $39 2005 $3.8 M 20+ Arizona 4500+ Reviews N/A
BrightEdge 4.4 Jim Yu Custom 2007 $100 M 350+ Foster City 3900+ Reviews 1500+
SEOprofiler 4.3 Johannes Selbach Custom 1997 $10 M 10+ Staudt 2000+ Reviews N/A
OnPage Champ 4.2 Meet Christopher Custom 2019 N/A 10+ Chandigarh 2000+ Reviews N/A

Contact Info


  • $69/mo/Monthly
  • $55/mo/Yearly
  • 4,000 Queries per day
  • Access to Backlinks API
  • Daily updates
  • $149/mo/Monthly
  • $119/mo/Yearly
  • 3 Users
  • 5,000 Queries per day
  • Access to Backlinks API
  • Daily updates
  • $299/mo/Monthly
  • $239/mo/Yearly
  • 5 Users
  • 8,000 Queries per day
  • Access to Backlinks API
  • Daily updates
  • $499/mo/Monthly
  • $399/mo/Yearly
  • 7 Users
  • 12,000 Queries per day
  • Access to Backlinks API
  • Daily updates


“ The rarely used tool in my SEO toolbox ”

4/5 (overall) - Armand P.
  • It is a complete suite to carry a web positioning strategy, from the analysis of keywords, competitors, SEO audit of the web and more. In short, an all-in-one tool for tracking.
  • I like that the reports include a lot of definitions regarding the items in the report. This has made it useful to share the report with people that I work with that don’t know SEO terminology.
  • The results obtained in the search for keywords differ slightly from those obtained in tools such as Ahrefs and SEMrush, taking into account that no tool returns exact data, Just as the cost can be somewhat high to obtain only Branded Reports in the next plan.
  • There are several items that don’t work correctly for reporting. Some of the usage tutorials are outdated. To note, it appears the developers are continually making adjustments, so by the time you read this, those items may have been fixed

“ Extensive SEO Tool for Digital Marketers Without The High Price Tag ”

4.5/5 (overall) - Paul C
  • First, the Market Intelligence toolset is fascinating. Being able to find differences in your SERP results per region/audience segment/niche is very powerful.
  • Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is.
  • Not too much to complain about. Sometimes the response time slows down a little bit.
  • At the beginning of a test it said there were 10,000 but the results only showed around 2000, wasnt sure was this because of duplicates, or limitations in the software. Either way it was misleading.

“ Serpstat has been an Asset for my Digital Agency ”

4.75/5 (overall) - aditya k
  • Serpstat has been great for SEO research and analysis for my clients. It’s a great value and I highly recommend checking it out.
  • Beyond the normal keyword analysis, domain rating, and rank tracking that most all SEO tools have, there are two main features of Serpstat that I like a great deal.
  • One frustration I have is that the number of keywords returned, etc, is often restricted to a relatively small amount, which I understand as there is a cost related to this kind of thing.
  • It’s slow, not very intuitive and always has errors on the english version.


  • Access Control
  • Analytics
  • API
  • Agile Software Development
  • Application Integration
  • Assignment Management
  • Application Integration
  • Custom Forms
  • CRM Integration
  • Campaign Management
  • Campaign Analysis
  • Team Collaboration
  • Security
  • Marketing Automation
  • Performance Management

Images & Videos

Q & A

How much does Serpstat cost?

The all-in-one SEO software, Serpstat, offers customers four (4) paid subscription based price plans. These are the Lite plan ($69 per month), the Standard plan ($149 per month), the Advanced plan ($299 per month), and the Enterprise plan ($499 per month). On top of that, if you select an annual subscription, Serpstat offers you a 20% discount.

When was Serpstat founded?

The Serpstat platform was founded in 2013. That means the app has been around for seven (7) years already, which already speaks about its resilience, considering that there are various SEO tools available in the market. The Serpstat software’s founder is Oleg Salamaha.

How many users does Serpstat have?

Serpstat has quite the flexible platform. As stated earlier, it is your all-inclusive platform for your SEO needs. It is no wonder that Serpstat has a multitude of users utilizing its robust tools and features. For a specific number, the Serpstat app currently has over 400,000 active users worldwide.

Which apps does Serpstat get compared to most?

Having one of the most extensive features, and also has one of the most number of users, Serpstat is quite oftenly compared to the top SEO platforms in the market. These include Ahrefs, SEMrush, Screaming Frog, Moz Pro, and SpyFu.

Does Serpstat offer a free trial period?

Unfortunately, Serpstat does not offer users a free trial period. The app only provides a demo version on how to use the system. However, this can still provide fantastic insights on how one can efficiently and effectively operate the platform. This is because the one doing the demo is a professional. You can view a demo version of the Serpstat app on its website.

Who uses Serpstat?

Again, Serpstat has a superb platform. That is why it is home to various users, including a few big names in their respective industries. The companies that use Serpstat are Samsung, Uber, Shopify, Canva, Philips, Adidas, Udemy, AccuWeather, and much more.