10+ SEMrush Alternatives and Competitors


9.1 User Rating
$7.6 M Revenue
701+ No of Employees
2008 Founded
SaaS Industry
SEO Software Category
Oleg Shchgolev CEO

With numerous SEO tools in the market today, SEMrush is among the most popular of them. Founded in 2008, SEMrush is programmed to assist every business that relies on content-based marketing and for its optimization. It provides SEO features like backlink checking, keyword analysis, and also site audit and domain tracking. Since its establishment, SEMrush became the primary SEO, PPC, content, social media, and competitive research platform for businesses, spanning across 6 million marketers worldwide. What also makes SEMrush a remarkable SEO platform for various users is that it fits all the marketing needs of one operation. With its remark as one of the go-to SEO platform, SEMrush instantly becomes one of the best SEO software, competing against other leading SEO platforms like Serpstat, SpyFu, BrightEdge, SEOprofiler, Moz Pro, SEO PowerSuite, and SE Ranking. Moreover, SEMrush also leads in terms of its status as a company, for the platform currently earns $7.6 million in revenue, with 701+ employees under the supervision of its CEO Oleg Shchgolev.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Moz Pro Moz Pro 9.5 Sarah Bird N/A 2004 $44.9 M
Washington 5000+ Reviews
30K +
SEO PowerSuite SEO PowerSuite 9.3 Yuri Bitno N/A 2004 $12.4 M
4500+ Reviews
500K +
Ahrefs Ahrefs 9.2 Dmitry Gerasimenko $99 2011 $50 M
Singapore 4000+ Reviews
3.2K +
SEMrush SEMrush 9.1 Oleg Shchgolev $99.95 2008 $7.6 M
Massachusetts 3900+ Reviews
6M +
SE Ranking SE Ranking 9 Valery Kurilov $18.60 2013 N/A 26+
London 3000+ Reviews
Serpstat Serpstat 9 Ekaterina Kabakova N/A 2013 $2 M
4000+ Reviews
200K +
BrightEdge BrightEdge 8.9 Jim Yu N/A 2007 $100 M
Foster City
3900+ Reviews
1.5K +
Screaming Frog Screaming Frog 8.8 Dan Sharp N/A 2010 $41.5 M
2780+ Reviews
Spyfu Spyfu 8.6 Michael Roberts $39 2005 $3.8 M
4500+ Reviews
SEOprofiler SEOprofiler 8.6 Johannes Selbach N/A 1997 $10 M
2000+ Reviews


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“ An okay tool for quick SEO insights and report generation ”

8/10 (overall) - Jonny C.
  • SEMRush is a great hub for virtually every facet of SEO you can imagine – integrations for social media, analytics, search console, competitor research, the whole nine yards – that doesn’t have too terribly steep of a learning curve.
  • up-to-date tools and analysis, nice user interface and good power tools. Easy to use and extent knowledge base with academy. Varied type of analysis for a SEO analyst and easy integrations with essential tools
  • SEMRush is prone to highlighting the “worst” part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it’s normal to have redirects on a well developed site, but this will come through as “9% of your site’s pages have redirects!” It can spook a client who doesn’t know any better.
  • To have access to things like the API or new tools like the canibalization report you need to pay for the next tier subscription. For many companies or SEOs this may be beyond budget. I tried to reach customer service very difficult to have a response not so good on that front

“ The best Digital Marketing Platform ”

8.5/10 (overall) - Annam K.
  • Great experience as software is very advanced and covers many digital marketing needs for us and our clients, gives better understanding of the data and competitive advantage.
  • I love the fact that not only offers SEO tools to optimize your website, but you can also get a to-do list of things you have to fix on your website to deliver a great experience and rank better.
  • They blocked my account, then refused to cancel my subscription.
  • Sometimes their site audit tool reads false errors and makes it hard to determine what’s real or not. I spent a month looking for some links that didn’t exist.

“ Invaluable marketing data all bundled into one uber-powerful tool ”

9.5/10 (overall) - Alex P.
  • Does a good job in analyzing the bugs in the web page and gives good recommendations to work accordingly. Good tool to create backlinks and social promotional material.
  • You can easily see why SEMrush is trusted by so many popular sites. They have helpful information that enhances the overall site ranking and improves conversion rate.
  • It’s not a “least”, but it is overwhelming how much SEMrush can tell you. I felt a little lost at times using it, but knew if I spent time researching it, some of the features would make more sense.
  • Not every option is for our country, and gives bad results. And it get’s very expensive when adding extra modules/options.


  • Access Control
  • Analytics
  • API
  • Application Integration
  • Assignment Management
  • Automated Billing
  • Business Intelligence
  • CRM Integration
  • Marketing Automation
  • Sales Enablement
  • Security
  • Omnichannel
  • Team Collaboration
  • Document Storage
  • Drip Marketing

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Q & A

Q. What is SEMrush used for?

The SEMrush platform is an online SEO platform. Basically, the app enables businesses to check on their website’s statistics and help maintain and enhance content optimized for SEO. Additionally, with SEMrush, users can look into their competitors and see where they can improve and see what their competitors are using for strategies.

Q. How much does SEMrush cost?

Prior to subscribing to an app’s price plans, you first need to know about its prices. So, for SEMrush, it offers customers three (3) quite premium subscription based plans. These are the Pro plan ($99.95 per month), the Guru plan ($199.95 per month), and the Business plan ($399.95 per month). Additionally, SEMrush also provides a 16% discount if you opt on a yearly subscription.

Q. What are the payment methods that SEMrush accepts?

SEMrush accepts payments through all major credit cards. These include Visa, Mastercard, UnionPay, American Express, and Discover. It also accepts payments through wire transfers, but is only upon request. Plus, SEMrush also accepts payments through checks or money orders, but is only available within the US.

Q. When was SEMrush founded?

The SEMrush platform was founded on August 3rd of 2008. So, it has been around for more than a decade already, adding to its success in the industry. The SEMrush app’s founders are Oleg Shchegolev and Dmitry Melnikov.