10+ Moz Pro Alternatives and Competitors

Moz Pro

9.5 User Rating
$44.9 M Revenue
303+ No of Employees
2004 Founded
SaaS Industry
SEO Software Category
Sarah Bird CEO

Moz Pro is regarded as a popular all-in-one SEO software in today’s market that contains tools designed to improve and drive search engine visibility. This software solution provides its users access to site tracking, link building, keyword rankings, research tools, domain authority checker, and more that are essential in driving online content at the top of the search box. What’s more, this software can connect to Google Analytics account for data enrichment. Founded by Rand Fishkin and Gillian Muessig in 2004, Moz Pro was programmed to deliver an all-in-one suite of SEO tools and simplify its complexity. Since its establishment, Moz Pro is now recognized by more than 30,000 users globally as their primary SEO software, making the app listed as one of the best SEO software. With its exemplary remark in the market, Moz Pro is also currently considered the prime competitor for other SEO software, such as SEO PowerSuite, Ahrefs, SEMrush, SE Ranking, and Serpstat, Screaming Frog, SpyFu, BrightEdge, SEOprofiler, and OnPage Champ.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Moz Pro Moz Pro 9.5 Sarah Bird N/A 2004 $44.9 M
Washington 5000+ Reviews
30K +
SEO PowerSuite SEO PowerSuite 9.3 Yuri Bitno N/A 2004 $12.4 M
4500+ Reviews
500K +
Ahrefs Ahrefs 9.2 Dmitry Gerasimenko $99 2011 $50 M
Singapore 4000+ Reviews
3.2K +
SEMrush SEMrush 9.1 Oleg Shchgolev $99.95 2008 $7.6 M
Massachusetts 3900+ Reviews
6M +
SE Ranking SE Ranking 9 Valery Kurilov $18.60 2013 N/A 26+
London 3000+ Reviews
Serpstat Serpstat 9 Ekaterina Kabakova N/A 2013 $2 M
4000+ Reviews
200K +
BrightEdge BrightEdge 8.9 Jim Yu N/A 2007 $100 M
Foster City
3900+ Reviews
1.5K +
Screaming Frog Screaming Frog 8.8 Dan Sharp N/A 2010 $41.5 M
2780+ Reviews
Spyfu Spyfu 8.6 Michael Roberts $39 2005 $3.8 M
4500+ Reviews
SEOprofiler SEOprofiler 8.6 Johannes Selbach N/A 1997 $10 M
2000+ Reviews


“ Controlling traffic and optimizing webpages ”

8.5/10 (overall) - Elmar P
  • This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.
  • The software offers a deep level of data and information that anyone in digital marketing would appreciate.
  • I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do “some” manual work to clean up duplicates.
  • In order to gain access to the full set of features, you do have to pay. Not to mention, it does take some time to learn how to use it efficiently.

“ Great for building campaigns and issue fixing ”

9.5/10 (overall) - Andrew P
  • It is also, to the best of my knowledge, one of the earliest mainstream SEO tools, so the platform in general is very well tested, tweaked, and stable.
  • We started with MOZ and to be honest we was satisfied with results until certain point where we needed more accurate data for international search and paid campaigns.
  • Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.
  • It costs quite a lot of money, and it’s charged monthly. So if you don’t use it for a couple of months, you’ll have lost a fair bit of money.

“ Great tool with a few standout features ”

10/10 (overall) - Thomas B
  • The team at Moz is meticulous in producing accurate and responsible data within their tool. Domain Authority (along with the MozBar) are incredibly helpful in gauging a site’s ability to rank.
  • Moz Local was a great solution for what we needed at the time. But there are competitors with more powerful products.
  • The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors.
  • It was a little bit cumbersome and difficult to understand at first, but I think that is because I am not a hugely technical person. It might just be user error on my part.


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • Agile Software Development
  • Application Integration
  • Assignment Management
  • Assessment Management
  • Automated Billing
  • Billable Hours Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Collaboration Tools

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Q & A

Q. How much does Moz Pro cost?

The SEO software, Moz Pro, provides its users with four (4) premium priced subscription plans. These are the Standard plan ($99/month), the Medium plan ($149/month), the Large plan ($249/month), and the Premium plan ($599/month). Additionally, Moz Pro also offers a 20% discount on all plans if you choose an annual subscription.

Q. Does Moz Pro offer a free trial?

Yes, it does. Fortunately, Moz Pro offers its users with a long 30-day trial period where users can take advantage of the app’s features for free. On top of that, this trial period also provides you with enough insight on whether or not Mos Pro is the right app for your company.

Q. What are the primary tools that you can use with Moz Pro?

Having such a flexible software, Moz Pro offers only the best solutions for its users. Although there are a few features that stand out from the rest. These features include Keyword Search, SEO Audit and Crawl, Backlink Research, SEO Toolbar, Rank Tracking, and Domain Analysis.

Q. Does Moz Pro offer free SEO tools?

As we all know, Moz Pro offers four (4) subscription based plans. However, the platform does provide fantastic free SEO tools where small businesses and startups can get started. These tools are Free Domain Analysis, Keyword Explorer, Link Explorer, Moz Bar, MozCast, and the My Online Presence tool.