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10+ Best Referral Marketing Softwares 2021

Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.

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Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Ambassador 9.5 Jeff Epstein Custom 2010 $2.4 M 702+ Michigan 1587+ Reviews 44000+
Post Affiliate Pro 9.4 Matej Kukucka $97 2004 $1.5 M 150+ Bratislava 1699+ Reviews 10000+
Influitive 9.3 Dan McCall Custom 2010 $12 M 101+ Toronto 1697+ Reviews 270+
Growsurf 9.2 Kevin Yun $89 2017 N/A 50+ Washington 1987+ Reviews 10000+
Extole 9.1 Matthew Roche Custom 2007 $32.9 M 80+ San Francisco 1677+ Reviews 2500000+
Invite Referrals 9 Siddharth Gupta $79 2013 $2 M 65+ New Delhi 1587+ Reviews 20000+
Referralrock 8.9 Josh Ho $200 2014 $2 M 50+ Washington 1789+ Reviews 2200+
ReferralHero 8.8 Manuel Frigerio $49 2016 $1 M 9+ Bristol 1666+ Reviews 6000+
Referral Candy 8.7 Dinesh Raju $49 2009 $5 M 31+ Singapore 1587+ Reviews 1000000+
Advocately 8.6 Patrick Barnes $75 2016 $1.5 M 10+ Wilmington 1744+ Reviews 500+


9.5 User Rating
Custom Price
Multiple Campaigns, eCommerce Integrations, Custom Rewards Features
Ambassador is a high-powered referral marketing software programmed to automate the enrolling, tracking, rewarding, and managing processes for loyal customers. Developed as a complete referral marketing software, Ambassador has been delivering effective referral marketing solutions for thousands of businesses. Today, the software is branded as one of the best referral marketing software to use.

Post Affiliate Pro

9.4 User Rating
$97 Price
Direct Links Tracking, Fraud Protection, Affiliate Link Styles Features
Post Affiliate Pro is another referral marketing platform built for customer-driven operations. Rated as one of the best referral and affiliate software for businesses, Post Affiliate Pro serves 10,000+ businesses worldwide. As one of the best referral and affiliate platforms, Post Affiliate Pro becomes the primary competitor for other providers, such as Invite Referrals, Friendbuy, Referral Candy, and Referralrock.


9.3 User Rating
Custom Price
Content Moderation, Activity Tracking, ROI Tracking Features
Influitive is another leading engagement and referral software that simplifies referral processes for businesses. Established in 2010, this software offers extensive capabilities that allow businesses to generate leads and grow customer interaction. Since its release, the platform becomes one of today's best referral software to use, trusted across multiple businesses worldwide.


9.2 User Rating
$89 Price
Mobile Friendly, Notifications, Spam Protection Features
GrowSurf is a leading referral software program built for businesses of all sizes. Designed to help businesses grow their client base, GrowSurf offers its extensive referral capabilities, such as campaign analysis and reward fulfillment. Since its release in 2017, GrowSurf becomes one of the best cloud-based referral management software for businesses.


9.1 User Rating
Custom Price
Campaign Management, Lead Engagement, Referral Tracking Features
Extole is another leading referral management software that allows businesses to convert more clients. Designed as an all-in-one referral management system, Extole covers all the essential tools to manage marketing referrals. With its effective and efficient solutions, thousands of operations trust Extole, making the app branded as one of the best referral management software to use.

Invite Referrals

9 User Rating
$79 Price
Supports Multiple Platforms, In-Depth Analytics, Fully Customizable Campaigns Features
InviteReferrals is a referral software that leverage business-customer relationship. Programmed as a powerful referral software, InviteReferral started delivering high-end referral solutions in 2013. Trusted by 20,000+ customers worldwide, InviteReferrals is considered one of the fastest-growing referral management providers, earning $2,000,000 in revenue. On top of that, the platform is also branded as one of today's best referral software to use.


8.9 User Rating
$200 Price
Notifications, Sweepstakes management, Affiliate marketing Features
Referral Rock is another referral management platform that provides extensive referral programs for businesses. Programmed to provide a consistent referral system for businesses, Referral Rock started its service in 2014. With over 2,200+ customers globally, Referral Rock is considered one of today's fastest-growing and best referral software for businesses of all sizes.


8.8 User Rating
$49 Price
Customization, Branding, Security Features
ReferralHero is one of the leading referral software available in the market. Founded in 2016 and headquartered in Bristol, Australia, this cloud-based app caters to more than 6,000 businesses across all continents. Leading the company is CEO, Manuel Frigerio. If you want to know more about ReferralHero, such as alternatives, pricing, customer reviews, etc., scroll down now.

Referral Candy

8.7 User Rating
$49 Price
Invite customers, Email new customers, Embed a signup form Features
ReferralCandy is a fantastic referral marketing solution for businesses of every size. Based in Singapore, this cloud-based platform has a customer base of more than one million businesses as of this moment. On top of that, it generates an estimated annual revenue of $5 million. If you want to learn more about ReferralCandy, including top alternatives, customer reviews, key employees, etc., scroll through this page now.


8.6 User Rating
$75 Price
Analytics, Reporting, Search engine Features
Started fairly recently in 2016, Advocately is one of the best referral marketing software available today. Headquartered in Wilmington, this app shares its functionality with more than 500 businesses worldwide. It manages to do so thanks to its superb leader and CEO, Patrick Barnes. We provide all these information and more, such as best alternatives, pricing, customer reviews, etc., below.


  • Customer Loyalty.
  • Customer Loyalty.
  • Paid Membership Loyalty.
  • Loyalty Gamification.
  • Native Receipt Scanning.
  • Referral Marketing.
  • Refer A Friend.
  • Contests.