10+ Best Referral Marketing Softwares 2021

Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Features:
  • Customer Loyalty.
  • Customer Loyalty.
  • Paid Membership Loyalty.
  • Loyalty Gamification.
  • Native Receipt Scanning.
  • Referral Marketing.
  • Refer A Friend.
  • Contests.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Ambassador Ambassador 9.5 Jeff Epstein N/A 2010 $2.4 M
1587+ Reviews
44K +
Post Affiliate Pro Post Affiliate Pro 9.4 Matej Kukucka $97 2004 $1.5 M
1699+ Reviews
10K +
Influitive Influitive 9.3 Dan McCall N/A 2010 $12 M
Toronto 1697+ Reviews
270 +
Growsurf Growsurf 9.2 Kevin Yun $89 2017 N/A 50+
Washington 1987+ Reviews
10K +
Extole Extole 9.1 Matthew Roche N/A 2007 $32.9 M
San Francisco 1677+ Reviews
2.5M +
Invite Referrals Invite Referrals 9 Siddharth Gupta $79 2013 $2 M
New Delhi
1587+ Reviews
20K +
Referralrock Referralrock 8.9 Josh Ho $200 2014 $2 M
Washington 1789+ Reviews
2.2K +
ReferralHero ReferralHero 8.8 Manuel Frigerio $49 2016 $1 M
1666+ Reviews
6K +
Referral Candy Referral Candy 8.7 Dinesh Raju $49 2009 $5 M
Singapore 1587+ Reviews
1M +
Advocately Advocately 8.6 Patrick Barnes $75 2016 $1.5 M
1744+ Reviews
500 +


9.5 User Rating
Multiple Campaigns, eCommerce Integrations, Custom Rewards Feature

Ambassador is a modern referral marketing software programmed for modern marketing teams. This software empowers the referral marketing experience that allows every marketing team to increase revenue and leverage recommendations. With Ambassador, users can enjoy a flexible referral marketing solution, thanks to its high-powered omnichannel, automation, customizable UX, integration, and complete white-label and branding.


Post Affiliate Pro

9.4 User Rating
$97 Price
Direct Links Tracking, Fraud Protection, Affiliate Link Styles Feature

Post Affiliate Pro is a referral marketing software that provides extensive solutions for businesses’ referral programs. This software has the capacity to manage affiliate programs, packed with personalized commission structures and settings for a flexible referral marketing experience. Post Affiliate Pro highlights its key capabilities, including commissions, reports, and campaigns, as well as 170+ CMS and payment gateway integrations.



9.3 User Rating
Content Moderation, Activity Tracking, ROI Tracking Feature

Influitive is a customer advocacy and engagement platform designed to fuel business growth. This software offers extensive features that generate customer leads, such as email integration, survey customization, contact syncs, customization, templates, and customer engagement. On top of that, this software offers a flexible third-party integration feature that simplifies referral processes.



9.2 User Rating
$89 Price
Mobile Friendly, Notifications, Spam Protection Feature

GrowSurf is a high-powered referral software programmed for tech startups. This software offers low-cost referral solutions, allowing its users to focus on their operations without worrying much about their referral process costs. With GrowSurf, users can keep customer acquisition at a low cost, thanks to its extensive capabilities, including analytics, fraud protection, automated reward fulfillment, and automated email marketing.



9.1 User Rating
Campaign Management, Lead Engagement, Referral Tracking Feature

Extole is a referral management platform that turns business clients into advocates. This software provides extensive referral management programs that allow businesses to establish a solid customer connection, sharing, and recommendations to increase their brand loyalty. Extole can make these happen through its high-end referral management features, including campaign management, activity tracking, affiliate marketing, gift card system, and more.


Invite Referrals

9 User Rating
$79 Price
Supports Multiple Platforms, In-Depth Analytics, Fully Customizable Campaigns Feature

InviteReferrals is a simple referral software that helps businesses grow and acquire multiple customers. InviteReferrals has the capacity to deliver extensive referral programs for businesses, thanks to its superb features like campaigns, account access, campaign hand-holding, and custom development. This software also offers email support and skype support that allows its users to get in touch with their customers in real-time.



8.9 User Rating
$200 Price
Notifications, Sweepstakes management, Affiliate marketing Feature

Referral Rock is a referral, affiliate, and partner management software programmed for businesses. Designed to deliver simple and comprehensive referral programs for businesses, ReferralRock provides its superb referral features, such as unlimited referrals, unlimited user accounts, advanced branding, and advanced reward payouts. This software also provides standard integrations for faster referral management processes.



8.8 User Rating
$49 Price
Customization, Branding, Security Feature

ReferralHero is a straightforward referral software designed for medium size businesses to large enterprises. This platform enables human resources to check the legitimacy of a candidate’s referral list. On top of that, it also features a wide range of tools, including Analytics, Anti Fraud Algorithm, and more. However, ReferralHero has a poor customer support team and limited customization options.

Referral Candy

8.7 User Rating
$49 Price
Invite customers, Email new customers, Embed a signup form Feature

ReferralCandy is one of the leaders in providing referral marketing services to businesses of all sizes. This app is a cloud-based solution that enables your organization to grow its sales through word-of-mouth marketing. Plus, it also lets you reward customers for every referral. With this said, though, ReferralCandy has a steep learning curve, poor customer support team, and complex installation process.


8.6 User Rating
$75 Price
Analytics, Reporting, Search engine Feature

Advocately is a robust and straightforward referral marketing software that enables marketing teams to increase company value through their customers. This cloud-based solution enables businesses to increase their website traffic, as well as improve receiving better reviews on sites such as Google, Facebook, etc. However, Advocately offers a weak integration with Slack and its analytics dashboard tool needs improvement.