10+ Aha Alternatives and Competitors


9.4 User Rating
$40 M Revenue
200+ No of Employees
2013 Founded
SaaS Industry
Product Management Software Category
Brian de Haaff CEO

Aha! is one of the fastest-growing software that provides businesses of all sizes with product management tools. Since its establishment in 2013, this application has more than 400,000 people using its solution per month. Brian de Haaff, the company CEO, is one of the key personnel that is responsible for the platform’s success. To learn more about Aha!, scroll down now.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Prodpad Prodpad 9.6 Janna Bastow $649 2010 $1.5 M
London 6320+ Reviews
Aha Aha 9.4 Brian de Haaff $74 2013 $40 M
Menlo Park
4700+ Reviews
Wrike Product Management Wrike Product Management 9.3 Andrew Filev $24.80 2006 $136 M
San Jose 1000+ Reviews
2.3M +
Gainsight PX Gainsight PX 9.2 Nick Mehta N/A 2009 $50 M
San Francisco 1987+ Reviews
8K +
Jira Product Management Jira Product Management 9.1 Mike Cannon-Brookes N/A 2002 $1.2 B
Sydney 1798+ Reviews
135K +
ProductBoard ProductBoard 9.1 Hubert Palan $59 2014 $14.7 M
San Francisco 3700+ Reviews
Backlog Backlog 9.1 Nguyen Thai Ha N/A 2004 N/A 300+
New York 3700+ Reviews
CaseCamp CaseCamp 8.9 Madhu Kesavan $25 2008 N/A 57+
Texas 3500+ Reviews
Craft.io Craft.io 8.6 Elad Simon $39 2015 $21.8 M
Tel Aviv 2800+ Reviews
Monday Product Management Monday Product Management 8.4 Roy Mann $8 2002 $112.5 M
Tel Aviv 4500+ Reviews
838 +


Contact US
Set strategy
Build roadmaps
Create plans
Prioritize work
Unlimited reviewers
Unlimited viewers
Scenario analysis
Account backup and export
Anti-virus scanning
IP address access control

Key Employees

Barry PaulBarry PaulSoftware Engineerhttps://www.linkedin.com/in/barrypaul
Nathan WrightNathan WrightSenior Software Engineerhttps://www.linkedin.com/in/nathan-wright-36543


“ I will use this software for the rest of my career. It's worth every penny. ”

8.5/10 (overall) - David P.
  • The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service.
  • It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code
  • The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams.
  • But there is also plenty of other software in the world that does it

“ Excellent Roadmap & Idea Management Package ”

9.5/10 (overall) - Rudra M.
  • Philosophically, the software gently pushes you to validate decisions that are key to product management
  • why are you building this, who is it for, how is it helping you achieve strategic and tactical goals? With that in mind, it sets up the team to be critical in their choices
  • Additional data types for the extensible entities would be nice – lists of custom entities for one.
  • Sometimes the updates are unexpected and break current behaviors internal processes with no warning. Takes days/weeks to adjust afterward.

“ A Great Tool to Drive Product Management with Coherent and Focused Product Strategy ”

9/10 (overall) - Geoff H.
  • I first used Aha! four or five years ago – and it was good then, but has come a long way.
  • I really like how Aha! brings together the why of product strategy with the how of product management.
  • The one major improvement that I see is the need for some type of Knowledge Base / Documentation tool set similar to Confluence.
  • Write now, I find that I have to keep meeting notes in separate documents, as these will tend to cover multiple tickets, and have other work to assign tasks and so on.


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • Agile Software Development
  • Application Integration
  • Assessment Management
  • Assignment Management
  • CRM Integration
  • Campaign Analysis
  • Campaign Scheduling
  • Collaboration Tools
  • Collaborative Workspace
  • Sales Force Automation
  • Security

Images & Videos

Q & A

Q. What is Aha! used for?

The Aha! platform is one of the leading roadmap software that specifically helps businesses with their product management processes. This application enables marketing teams and product managers to identify the essence of their product before creating it. With that said, Aha! provides you with numerous templates, so that you won’t need to create a roadmap from scratch.

Q. How much does Aha! cost?

Aha! offers four subscription based payment options. This includes the Startup plan, which must be in line with Aha!’s requirements for a startup company, such as being less than 18 months old; must have less than 10 employees; and have a funding of no more than $1.5 million. The next three are the Premium plan ($74/user/month), the Enterprise plan ($124/user/month), and the Enterprise+ plan ($149/user/month and billed annually).

Q. Does Aha! offer a free trial?

Yes! The Aha! software provides future users with a generous 30-day trial period. This enables them to test out this app’s platform to help them determine whether it is the best solution for their company. All you need to do is input your email address to avail of the free trial.

Q. What are the integrations available for Aha! users?

Aha! increases its functionality thanks to its integration with more than 30 solutions. These robust integrations include Zendesk, Slack, Salesforce, Rally, Jira, Google Analytics, and Azure DevOps.