10+ Best Personalization Software 2023

Moosend is a cloud-based e-mail marketing automation tool that helps companies manage their mailing lists. Companies that are operating online can easily inform their customers about news, products, services, and offers by mass sending e-mail newsletters. It is also ideal for digital marketing agencies who want to create subaccounts for their clients.

The digital world will always need the touch of a human element for it to make sense. This is the main priority of WebEngage, an Omnichannel Campaign Manager to help brands boost their revenue from existing customers. This customer data platform uses multiple channels like Push, In-app, SMS, On-site Notifications, Web Push, Email, and other social media sites.

Insights and concrete actions drive better engagement for customers and business owners. With MoEngage, a customer management platform, customers are better guided when it comes to making the best business decisions. MoEngage pricing starts at $999.00 per month and a free trial is also available for those who want to try it out.

Outgrow is a marketing software company founded by Pratham Mittal and Randy Rayess in 2012. They offer an excellent personalization platform that helps marketers deliver interactive content that drives lead generation, market growth, and revenue. Outgrow helps businesses across 150+ countries to reinvent their campaigns and take advantage of modern digital marketing methods.

Appcues is a company founded in 2013 that delivers exemplary personalization and user onboarding software. Their platform provides solutions that improve customer engagement, lead generation, and product adoption. Appcues has served over 4,000+ customers and reached 200M+ end-users across 105+ countries. They empower companies to take advantage of their platform and craft engaging customer experiences.

Sailthru is a fast-growing company that provides high-end digital marketing technology for marketers. They have teams worldwide located in New York, San Francisco, London, New Zealand, and more. They've worked with top brands and eCommerce businesses and helped them deliver satisfactory customer experiences with the use of artificial intelligence and machine learning tools.

Act-On is a leading marketing automation company founded back in 2008. They strive in helping businesses to expand their market reach by understanding audiences, identifying opportunities for lead generation, and capitalizing on factors that nurture positive customer experiences. Act-On is able to do that consistently with their high-quality products such as their personalization software.

Dotdigital has been in service for 20 years. It is a platform that is committed to data analytics while providing seamless, relevant, and instantaneous connections to its users. They serve over 150 countries all across the globe and 400 satisfied brands. It is users’ one-stop marketing automation shop that uses intuitive automation tools. Dotdigital takes marketing and data to the transendent level. The company's revenue reaches $40M.

Duda is a website builder perfect for small businesses, freelancers, and agencies, claiming its software as the website builder for artists. It lets you make a dynamic and personalized web presence in no time. It is for those who want to create multiple sites for clients as quickly as possible. Duda offers a range of design features to personalize your site.

Omnisend is designed for eCommerce platforms. It has powerful automation workflows, list segmentation filters, an email and content editor, sign-up forms, and many integrations. It also helps businesses in the personalization of their channels, such as learning how to add names and other customer information to the campaigns. There are over 70,000 brands that trust Omnisend.