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10+ Best Personalization Software 2022

Personalization software is a tool that customizes your content based on your customers’ characteristics and behaviors. … Personalization software identifies trends in a company’s consumer behavior then uses that data to display content on a more familiar interface.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Outgrow Personalization 4.8 Sam Fellig $0 2012 $100 M 50+ New York 1900+ Reviews N/A
Appcues Personalization 4.7 Jonathan Kim $249 2013 $15.1 M 60+ Boston 1874+ Reviews 1000+
Sailthru 4.2 Neil Capel Custom 2008 $35 M 170+ New York 1698+ Reviews N/A
Act-On 4.1 Kate Johnson $900 2008 $32.3 M 200+ Portland 1587+ Reviews 4800+
Dotdigital Engagement Cloud 4.3 Milan Patel Custom 1999 $40 M 350+ London 1698+ Reviews N/A
Duda Personalization 4.7 Itai Sadan $19 2009 $21.3 M 200+ Palo Alto 1698+ Reviews N/A
Omnisend Personalization 4.6 Rytis Lauris $0 2014 $10.2 M 61+ London 1698+ Reviews 7200+
Insider Personalization 4.6 Hande Cilingir Custom 2012 $2.4 M 201+ Kagıthane 1589+ Reviews N/A

Outgrow Personalization

4.8 User Rating
$0 Price
Access Control, Campaign Analysis, Collaboration Tools Features
Overview
Outgrow is a marketing software company founded by Pratham Mittal and Randy Rayess in 2012. They offer an excellent personalization platform that helps marketers deliver interactive content that drives lead generation, market growth, and revenue. Outgrow helps businesses across 150+ countries to reinvent their campaigns and take advantage of modern digital marketing methods.

Appcues Personalization

4.7 User Rating
$249 Price
A/B testing, Customization, Flow analytics Features
Overview
Appcues is a company founded in 2013 that delivers exemplary personalization and user onboarding software. Their platform provides solutions that improve customer engagement, lead generation, and product adoption. Appcues has served over 4,000+ customers and reached 200M+ end-users across 105+ countries. They empower companies to take advantage of their platform and craft engaging customer experiences.

Sailthru

4.2 User Rating
Custom Price
Email marketing campiagns, Use behavioral data, Customer purchase data Features
Overview
Sailthru is a fast-growing company that provides high-end digital marketing technology for marketers. They have teams worldwide located in New York, San Francisco, London, New Zealand, and more. They've worked with top brands and eCommerce businesses and helped them deliver satisfactory customer experiences with the use of artificial intelligence and machine learning tools.

Act-On

4.1 User Rating
$900 Price
CRM Integrations, Search Engine Optimization, Automation Features
Overview
Act-On is a leading marketing automation company founded back in 2008. They strive in helping businesses to expand their market reach by understanding audiences, identifying opportunities for lead generation, and capitalizing on factors that nurture positive customer experiences. Act-On is able to do that consistently with their high-quality products such as their personalization software.

Dotdigital Engagement Cloud

4.3 User Rating
Custom Price
Email marketing, Marketing automation, Triggered campaigns Features
Overview
Dotdigital has been in service for 20 years. It is a platform that is committed to data analytics while providing seamless, relevant, and instantaneous connections to its users. They serve over 150 countries all across the globe and 400 satisfied brands. It is users’ one-stop marketing automation shop that uses intuitive automation tools. Dotdigital takes marketing and data to the transendent level. The company's revenue reaches $40M.

Duda Personalization

4.7 User Rating
$19 Price
Responsive templates, Basic analytics, Unlimited storage Features
Overview
Duda is a website builder perfect for small businesses, freelancers, and agencies, claiming its software as the website builder for artists. It lets you make a dynamic and personalized web presence in no time. It is for those who want to create multiple sites for clients as quickly as possible. Duda offers a range of design features to personalize your site.

Omnisend Personalization

4.6 User Rating
$0 Price
Customize, Segmentation, Automatic Replies, Analytics Features
Overview
Omnisend is designed for eCommerce platforms. It has powerful automation workflows, list segmentation filters, an email and content editor, sign-up forms, and many integrations. It also helps businesses in the personalization of their channels, such as learning how to add names and other customer information to the campaigns. There are over 70,000 brands that trust Omnisend.

Insider Personalization

4.6 User Rating
Custom Price
Application Attribution, Campaign Analysis, Proximity Marketing Features
Overview
Insider delivers personalized journeys and helps marketers simplify their tasks in providing an individualized customer experience across various channels. This includes the web, mobile apps, email, messaging, and ad channels. It also supports several integrations. Insider has 25 offices in 5 continents, serving more than 800 enterprise brands.