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10+ LeanData Alternatives and Competitors


4.6 User Rating
$5.5 M Revenue
180+ No of Employees
2012 Founded
SaaS Industry
Marketing Resource Management Category
Evan Liang CEO

Recognized as the next-generation software solution for strategic lead management, LeanData prides itself as one of the most effective software solutions available in the market today. LeanData is an innovative lead routing platform, programmed to provide top-notch solutions that accelerate time-to-revenue, improve customer experience, and increase revenue speed for businesses. Founded in 2012 by co-founders Evan Liang and Kelvin Cheung, LeanData primarily orchestrates and automates the go-to-market process to help revenue organizations close more deals and drive greater revenue. With over 180 employees, LeanData scales its capabilities across every business and organization, as long as they require comprehensive revenue operation solutions. As LeanData becomes one of the leading lead and marketing resource management platform, more than 6,500 users have now backed into LeadData's solutions, including Verizon Media, Zoom, SalesLoft, Pendo, Intercom, Datadog, ThoughtSpot, Xactly, Okta, and Marketo. Also, LeanData is now a top contender for other platforms like IntelligenceBank, Wedia, BrandMaker, Siebel, and Infor.


Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
IntelligenceBank 4.7 Tessa Court $9000 2009 $60 M 51+ Australia 1999+ Reviews 64495+
Wedia 4.6 Nicolas Boutet $12000 2001 $12.8 M 200+ France 1691+ Reviews 550000+
Bizible 4.5 Aaron Bird $1500 2011 $3 M 250+ Washington 1748+ Reviews 7185+
BrandMaker 4.5 Mirko Holzer $30 2008 $16 M 200+ Germany 1958+ Reviews 29999+
Siebel 4.4 Thomas Siebel $3750 1993 $1 B 5036+ California 1880+ Reviews 493551+
MarcomCentral 4.5 Coleman Kane $15498 1999 $10 M 112+ Chicago 1894+ Reviews 3518+
Infor 4.4 Kevin Samuelson $150 2002 $2.8 B 17000+ New York 1951+ Reviews 58000000+
Adobe Campaign 4.2 Shantanu Narayen $9.99 1982 $13 B 21357+ France 1789+ Reviews 1000000+
HCL Unica 4.1 Yuchun Lee Custom 1992 $9 B 10001+ Massachusetts 1818+ Reviews 64500+
Allocadia 4.1 Kristine Steuart $125 2010 $12.1 M 200+ Vancouver 1692+ Reviews 1000+


“ Great product for high volume lead flow, and all Sales Ops Leaders ”

4.5/5 (overall) - Rick Scouffas
  • Allows us to manage our territory assignments relatively easily.
  • Their implementation & support organizations are top-notch.
  • Mostly it’s time-consuming, but based on how sophisticated.
  • The rest of their solution is, I would think this could be a little slicker.

“ Makes complicated lead routing super simple ”

4.5/5 (overall) - Rachel S.
  • LeanData makes it dead simple.
  • For inquiry we can look at the Audit logs to investigate.
  •  The lead matching is not 100% perfect.
  • We have other data integrity/de-duping tools that help with that.

“ Best lead management tool ever ”

4.6/5 (overall) - Caterina T.
  • Ease implementation with tool.
  • The analytics it provides, being able to troubleshoot, being super flexible
  • Lean data are that it takes a few Minutes to convert leads.
  • If there are a large volume of leads coming in at the same time, lean data can sometimes barf or get backed up.


  • Access Control
  • Accounting Integration
  • Application Integration
  • Assignment Management
  • Campaign Analysis
  • Marketing Automation
  • Sales Force Automation
  • Sales Enablement
  • Security
  • Team Collaboration
  • Predictive Sales
  • Performance Management
  • Process Management
  • Campaign Management
  • List Management

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Q & A

What products does LeanData provide?

LeanData provides comprehensive products tailored to accelerate time-to-revenue and increase operational alignment. Products like routing and matching, which is under GTM execution, engagement and attribution under GTM analytics, and robust integrations. These products connect data to the right people, allowing a seamless process of establishing leads, contacts, accounts, opportunities, and allows an accurate view of campaign performance using a common dataset. A

What companies use LeanData?

LeanData’s features are the primary reason why this software ranks among the best-of-the-best account-based software today. Hence, more companies today trust LeanData’s capacity to deliver high-quality solutions like SalesLoft, Verizon Media, Neustar, Marketo, Zoom, 6sense, Xactly, and so much more.

Is LeanData easy to use?

With LeanData’s comprehensiveness, no doubt that this software can be a little bit complicated to use. However, this fact doesn’t mean that the software is an intimidating platform to use. Still, LeanData proudly provides an easy to navigate interface and tutorials that users can access.

Is my data secure with LeanData?

Data security has always been the primary concern for most software users. But with LeanData, it is highly guaranteed that all of its user’s data is safe and secure. LeanData aims to ensure that your data will never go missing. Also, LeanData meets the rigorous levels of security mandated by the CRM. Also, LeanData conducts regular penetration testing on its servers, so it’s safe to say that you’re safe with LeanData.

Is LeanData free?

Although LeanData doesn’t have any information about a free trial, the software only stipulates that they offer a demo to its users. You can directly access it via LeanData’s site, so check them out.

What's the difference between LeanData and Engagio?

No question that LeanData and Engagio differ in terms of their features and specs. Engagio is a good visualization tool for an organization that focuses on engagement, whereas LeanData directly correlates with lead volume, sales role complexity, territory complexity, and account complexity. To things simple, LeanData is more comprehensive than Engagio.