10+ HCL Unica Alternatives and Competitors
HCL Unica is an enterprise marketing platform designed to deliver advanced campaign management solutions. HCL Unica is primarily a part of HCL Technologies, founded in 1992 by Yuchun Lee, Ruby Kennedy, and David Cheung. This platform offers four different sets of modules that provide end-to-end, goal-based marketing capabilities, such as Unica Deliver, Unica Journey, Unica Link, and Unica Discover. HCL Unica also delivers precision on customer targeting through its offered solutions, including campaign services, planning, link integration, behavioral insights function, optimization, and so much more. In October 2010, Unica was acquired by IBM, and the company made several changes in terms of its services and offerings. With their current CEO, Yuchun Lee, HCL Unica continuously delivers comprehensive marketing solutions for financial services, insurance, healthcare, retail, automotive, and more industries, spanning across 64,500+ customers. On top of that, HCL Unica also becomes one of the highest-earning companies for marketing software, as the company earns $9 billion in revenue.
|Logo||Name Sort||Rating Sort||CEO||Pricing Sort||Founded Sort||Revenue Sort||Employees Sort||Location Sort||Reviews Sort||Customers Sort|
|IntelligenceBank||Tessa Court||$9000||2009|| $60 M|| 51+||Australia|| 1999+ Reviews|| 64.5K +|
|LeanData||Evan Liang||$10000||2012|| $5.5 M|| 180+|| Sunnyvale|| 1750+ Reviews|| 6.5K +|
|Wedia||Nicolas Boutet||$12000||2001|| $12.8 M|| 200+||France|| 1691+ Reviews|| 550K +|
|BrandMaker||Mirko Holzer||$30||2008|| $16 M|| 200+||Germany|| 1958+ Reviews|| 300K +|
|Bizible||Aaron Bird||$1500||2011|| $3 M|| 250+||Washington|| 1748+ Reviews|| 7.2K +|
|Siebel||Thomas Siebel||$3750||1993|| $1 B|| 5,036+||California|| 1880+ Reviews|| 493.6K +|
|MarcomCentral||Coleman Kane||$15498||1999|| $10 M|| 112+||Chicago|| 1894+ Reviews|| 3.5K +|
|Infor||Kevin Samuelson||$150||2002|| $2.8 B|| 17,000+||New York|| 1951+ Reviews|| 58M +|
|Adobe Campaign||Shantanu Narayen||$9.99||1982|| $13 B|| 21,357+||France|| 1789+ Reviews|| 1M +|
|HCL Unica||Yuchun Lee||N/A||1992|| $9 B|| 10,001+||Massachusetts|| 1818+ Reviews|| 64.5K +|
|George Aroush||Group Technical Specialist||https://www.linkedin.com/in/george-aroush-a8b34|
|Brian Martin||Head of Global Sales||https://www.linkedin.com/in/brianmartinboston|
|Todd Lainhart||Software Engineer||https://www.linkedin.com/in/toddlainhart|
- Access Control
- Application Integration
- Assessment Management
- Assignment Management
- Campaign Analysis
- Employee Management
- Sales Force Automation
- Sales Enablement
- Employee Management
- Email Marketing Management
- Team Collaboration
- Predictive Sales
- Performance Management
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Q & A
HCL Unica provides comprehensive marketing solutions, thanks to its seven main modules—Unica Deliver, Unica Journey, Unica Link, Unica Campaign, Unica Interact, Unica Optimize, and Unica Plan. These modules are programmed to provide end-to-end and goal-based marketing capabilities, that are necessary for your marketing resource management.
HCL Unica proudly offers its features to simplify the implementation of your omnichannel marketing strategies. HCL Unica is perfect for business operations such as travel and hospitality, telecom, retail, media and entertainment, consumer product goods, and banking/ financial services. HCL Unica proudly offers its features to simplify the implementation of your omnichannel marketing strategies. HCL Unica is perfect for business operations such as travel and hospitality, telecom, retail, media and entertainment, consumer product goods, and banking/ financial services.
HCL not just provides the Unica product for MRM processes, for it also provides vast integrated products. HCL also provides AppScan, BigFix, Commerce, Connections, Digital Experience, Domino, HCL Informix, HCL Accelerate, HCL Launch, HCL LEAP, Z and I Emulator (ZIE), and so much more that can be useful for your business operation.
Since HCL Unica also functions through its user’s vital data, safety and security have been the primary concern of the software. Just like any other HCL product, Unica has developed under the Information Security Management System (ISMS) allowing the software to drive consistency across all of HCL products and services, plus allowing the software to establish standards for security. Also, the software complies with the ISO 27001 and ISO 20243 standard.