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10+ BrandMaker Alternatives and Competitors


4.5 User Rating
$16 M Revenue
200+ No of Employees
2008 Founded
SaaS Industry
Marketing Resource Management Category
Mirko Holzer CEO

BrandMaker is one of the most sought-out marketing resource management software in today's market, designed to provide MRM solutions. Since its establishment in 1999 by Mirko Holzer, BrandMaker's sole purpose is to deliver marketing resource management solutions for various businesses and operations. As BrandMaker provides complete solutions for marketing resource management processes, the software now has 300,000 users around the globe and has been trusted by several renowned brands and companies, such as Audi, Bayer, Carl Zeiss, DB Schenker, Ernst & Young, HRS, Maybank, Metlife, Michelin, Pandora, and more to mention. With its thousands upon thousands of trusting users, BrandMaker was also recognized as a leader in the Forrester Wave. From its high-powered budget planning management, campaign planning and execution, content creation, brand management, and performance measurement capabilities, there's no question why BrandMaker achieves a yearly revenue of $16 million and 200 employees globally.


Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
IntelligenceBank 4.7 Tessa Court $9000 2009 $60 M 51+ Australia 1999+ Reviews 64495+
LeanData 4.6 Evan Liang $10000 2012 $5.5 M 180+ Sunnyvale 1750+ Reviews 6461+
Wedia 4.6 Nicolas Boutet $12000 2001 $12.8 M 200+ France 1691+ Reviews 550000+
Bizible 4.5 Aaron Bird $1500 2011 $3 M 250+ Washington 1748+ Reviews 7185+
Siebel 4.4 Thomas Siebel $3750 1993 $1 B 5036+ California 1880+ Reviews 493551+
MarcomCentral 4.5 Coleman Kane $15498 1999 $10 M 112+ Chicago 1894+ Reviews 3518+
Infor 4.4 Kevin Samuelson $150 2002 $2.8 B 17000+ New York 1951+ Reviews 58000000+
Adobe Campaign 4.2 Shantanu Narayen $9.99 1982 $13 B 21357+ France 1789+ Reviews 1000000+
HCL Unica 4.1 Yuchun Lee Custom 1992 $9 B 10001+ Massachusetts 1818+ Reviews 64500+
Allocadia 4.1 Kristine Steuart $125 2010 $12.1 M 200+ Vancouver 1692+ Reviews 1000+


“ Good experience, sometimes the platform is not intuitive enough ”

4.5/5 (overall) - Verified Reviewer
  • Platform is quite easy to use and straightforward.
  • It looks clear and clean and I adopted it very quickly.
  • Non-flexibility.
  • It creates confusion and makes searches harder.

“ Powerful suite to create one-stop-shop solutions for brand-management & marketing . ”

4.3/5 (overall) - Stefan G.
  • Brandmaker delivers a very powerful suite of modules.
  • Planning, production, distribution and reporting are working very well together.
  • It can be pretty challenging for a customer to align the requirements
  • You will need professional support during the implementation.

“ Web to Print and Jobs Module Review ”

4.4/5 (overall) - Catherine J.
  • BrandMaker solutions are German Engineering at it’s finest.
  • Well built with forward thinking innovation and always improving on the capabilities
  • Some times the word choice in the navigation can be a bit clunky.
  •  The navigation of these features could be more intuitive


  • Access Control
  • Analytics
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Campaign Analysis
  • Campaign Scheduling
  • Security
  • Performance Management
  • Marketing Automation
  • Email Marketing Management
  • List Management
  • Sales Enablement
  • Team Collaboration
  • Process Management

Images & Videos

Q & A

What products does BrandMaker offer?

BrandMaker offers four main products for Marketing Resource Management (MRM) that users can enjoy. They offer Marketing Planner, Workflow Manager, Reporting Center, Digital Asset Manager, Brand Portal, and Technology. All of these products are readily available for users, regardless of their operation sizes.

What companies that trusted BrandMaker?

When we talk about the global scale, BrandMaker ensures that all of its services can reach on the farthest point of the world. For more than decades, companies like Salesforce, Total Design, DGM, Netlife, Schindler Parent, and so much more, have trusted BrandMaker.

What sector does BrandMaker operate in?

BrandMaker is particularly programmed for the advertising and marketing sector. All of its features are designed to provide solutions for marketing resource management., such as budget and planning management, campaign and execution planning, and content distribution.

How much does BrandMaker cost?

When it comes to the app’s subscription plan costs, whether for a monthly or annual subscription, there is no actual published pricing list provided. BrandMaker only provides details for Customer Engagement Central and Marketing Efficiency Cloud that users can purchase via custom pricing. However, if you wish to get all of BrandMaker’s product pricing, you may choose to request a custom quote through the app’s site.

What database does BrandMaker use?

For Brandmaker’s database, they utilize the SQL database as their main system connection. This process enables all of their user’s metadata and business objects to be structured in an SQL database so that users can quickly and efficiently retrieve a large number of records from a database, plus ensuring safety on their data.

What solutions does BrandMaker offer?

BrandMaker’s renowned MRM capabilities work through its high-end solutions. This software provides solutions like budget planning and management, brand management and localization, performance measurement and optimization, campaign planning and execution, and content creation and distribution.