10+ Allocadia Alternatives and Competitors



8.2 User Rating
$12.1 M Revenue
200+ No of Employees
2010 Founded
SaaS Industry
Marketing Resource Management Category
Kristine Steuart CEO

Allocadia is another marketing performance management software programmed to aid marketing teams to deliver agile marketing execution. Established in 2010, co-founders Kristine Steuart along with her twin sister Katherine Berry founded Allocadia intending to simplify complexity in gaining insights with marketing investments and measuring marketing performance. With over 10,000 marketers that trust Allocadia today, numerous renowned companies, like GE Healthcare, Unilever, Informatica, and Hitachi, are experiencing better business benefits, particularly in efficiency, visibility, alignment, and effectiveness in terms of their marketing processes. Allocadia also focused its services across a wide range of businesses, from small to large enterprises, which makes the application a potential competitor for other platforms like HCL Unica, IntelligenceBank, MarcomCentral, Infor, Adobe Campaign, Siebel, Wedia, Bizible, and BrandMaker. As one of the most recognizable platforms, Allocadia becomes one of the leading marketing performance management for business today, earning annual revenue of $12.1 million with over 200+ employees globally.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
IntelligenceBank IntelligenceBank 9.5 Tessa Court $9000 2009 $60 M
Australia 1999+ Reviews
64.5K +
LeanData LeanData 9.3 Evan Liang $10000 2012 $5.5 M
1750+ Reviews
6.5K +
Wedia Wedia 9.1 Nicolas Boutet $12000 2001 $12.8 M
France 1691+ Reviews
550K +
BrandMaker BrandMaker 9 Mirko Holzer $30 2008 $16 M
Germany 1958+ Reviews
300K +
Bizible Bizible 9 Aaron Bird $1500 2011 $3 M
Washington 1748+ Reviews
7.2K +
Siebel Siebel 8.9 Thomas Siebel $3750 1993 $1 B
California 1880+ Reviews
493.6K +
MarcomCentral MarcomCentral 8.9 Coleman Kane $15498 1999 $10 M
Chicago 1894+ Reviews
3.5K +
Infor Infor 8.8 Kevin Samuelson $150 2002 $2.8 B
New York 1951+ Reviews
58M +
Adobe Campaign Adobe Campaign 8.5 Shantanu Narayen $9.99 1982 $13 B
France 1789+ Reviews
1M +
HCL Unica HCL Unica 8.3 Yuchun Lee N/A 1992 $9 B
Massachusetts 1818+ Reviews
64.5K +



Key Employees

Shawn WilliamsonShawn WilliamsonProblem Solverhttps://ca.linkedin.com/in/shawnmwilliamson
Scott FehrScott FehrPre-Sales and Customer Success Leaderhttps://www.linkedin.com/in/scottfehr
Teg RyanTeg Ryanhttps://ca.linkedin.com/in/teg-ryan-47441b


“ Increases visibility of your budgets ”

9.5/10 (overall) - Joel
  • The reporting functionality in the tool makes everything easy for us.
  • The implementation of Allocadia, we are able to use them in an online platform.
  •  It would be better if they improved on he already available features.
  • This would help users and businesses to reap the best out of the product for their marketing campaigns.

“ Better than using spreadsheets ”

9/10 (overall) - Angie
  • The support team is what you would call helpful.
  • We appreciate how they handle their customers and the support they bring with them.
  • We are faced with different problems, here and there, which are expected as a result.
  • The good thing is that, we can work with the support team to override the problems we face.

“ The support team is very reliable ”

9.5/10 (overall) - Sue
  • It is simple and offer great user experience which is a plus on our part.
  • It provided u with a jump start to aid our marketing team in utilizing the full potential of the tool.
  • The only problem I had was making sure that our marketing team utilizes the Allocadia ID when making submissions.
  • This issue is on our part and thus it would not be fair to put it on the Allocadia support team.


  • Access Control
  • Analytics
  • Accounting Intergration
  • Application Integration
  • Assignment Management
  • Campaign Analysis
  • List Management
  • Sales Enablement
  • Security
  • Team Collaboration
  • Drag & Drop Interface
  • Predictive Sales
  • Performance Management
  • Process Management
  • Collaborative Workspace

Images & Videos

Q & A

Q. How much does Allocadia cost?

Allocadia offers two pricing plans; the Team plan and Enterprise plan. The Team plan starts at $99 per user per month, which already includes cloud budgeting and planning, multiple currencies, automated connectors, customizable planning budgeting reports and dashboards, ROI dashboards, and standard support. On the other hand, the Enterprise plan costs $125 per user per month, and that includes everything featured in the Team plan, an automated connector for ERP system, additional automated connectors available, bi-directional workflow, custom data uploads, and single sign-on.

Q. What systems can be integrated with Allocadia?

What makes Allocadia a superb platform is that it provides seamlessly with a variety of CRM and ERP systems. For you to drive an efficient marketing team and agile workflow, you may choose to connect Allocadia with Finance, Work Management, CRM, and Marketing Automation software near you.

Q. What renowned companies use Allocadia?

The fact that Allocadia provides an all-in-one solution for marketing performance management, no question that several companies today have already leaned into Allocadia’s service. Juniper Networks, Unilever, GE Healthcare, Hitachi, Informatica, and Gojo are some of the companies that already utilize Allocadia today.

Q. Is Allocadia safe?

Since customer data are one of the driving force why Allocadia functions, the company ensures that all of its customer’s data are safe. With this, the company has built comprehensive information security and privacy management program to secure all of Allocadia’s systems and data assets. The software also complies with third-party assurances, such as SOC 2, ISO 9001, SSAE18 SOC 2 Type II, ISO 27017, ISO 27018, and more.