10+ Adobe Campaign Alternatives and Competitors

Adobe Campaign

Adobe Campaign

8.5 User Rating
$13 B Revenue
21357+ No of Employees
1982 Founded
SaaS Industry
Marketing Resource Management Category
Shantanu Narayen CEO

Adobe Campaign is a conversational marketing technology designed to automate mobile, social, email, and offline campaigns. This powerful enterprise digital campaign marketing system offers its users web-based and cloud-based services that orchestrate targeted and personalized campaigns for lead generation. Formerly known as Neolane, Adobe Inc. acquired the software in 2013 and slowly re-branded it, making it part of Adobe Experience Cloud. Currently, Adobe Campaign has two different product versions: the Adobe Campaign Classic and Adobe Campaign Standard. With Adobe Campaign’s top-notch marketing solutions, the software has the capacity to simplify cross-channel campaign management from one place, deliver engaging email, and automate campaigns that increase productivity and reduce the time to market. The same as other Adobe Cloud services, the Adobe Campaign is also accessible along with other Adobe Experience Cloud, such as Adobe Experience Manager and Adobe Audience Manager. Adobe Campaign also becomes one of the preferred marketing automation platforms today, with over one million users worldwide.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
IntelligenceBank IntelligenceBank 9.5 Tessa Court $9000 2009 $60 M
Australia 1999+ Reviews
64.5K +
LeanData LeanData 9.3 Evan Liang $10000 2012 $5.5 M
1750+ Reviews
6.5K +
Wedia Wedia 9.1 Nicolas Boutet $12000 2001 $12.8 M
France 1691+ Reviews
550K +
BrandMaker BrandMaker 9 Mirko Holzer $30 2008 $16 M
Germany 1958+ Reviews
300K +
Bizible Bizible 9 Aaron Bird $1500 2011 $3 M
Washington 1748+ Reviews
7.2K +
Siebel Siebel 8.9 Thomas Siebel $3750 1993 $1 B
California 1880+ Reviews
493.6K +
MarcomCentral MarcomCentral 8.9 Coleman Kane $15498 1999 $10 M
Chicago 1894+ Reviews
3.5K +
Infor Infor 8.8 Kevin Samuelson $150 2002 $2.8 B
New York 1951+ Reviews
58M +
Adobe Campaign Adobe Campaign 8.5 Shantanu Narayen $9.99 1982 $13 B
France 1789+ Reviews
1M +
HCL Unica HCL Unica 8.3 Yuchun Lee N/A 1992 $9 B
Massachusetts 1818+ Reviews
64.5K +



Key Employees

Durin GleavesDurin GleavesProduct Managerhttps://www.linkedin.com/in/duringleaves
Nathan EtterNathan EtterVice Presidenthttps://www.linkedin.com/in/nathanetter
Ben FortaBen FortaSenior Directorhttps://www.linkedin.com/in/benforta


“ Most helpful email marketing tool ”

9.5/10 (overall) - Amanda P.
  • It’s main feature is automating marketing public services.
  • I can attach several files at a time and still send heavy sized documents in fraction of seconds.
  • The price is high.
  • It’s not a big deal but not good for small marketing departments.

“ Great tool, slow customer service. ”

8/10 (overall) - Ahmed A.
  • Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface
  •  I love this tools email delivery and tracking capabilities.
  • Everytime we have encountered a bug while using this software.
  • It becomes very difficult to get support from customer service.

“ Is the best tool to have control of advertising campaigns ”

9/10 (overall) - Emily Yohanna S.
  • The ability to safely select the right audience to send the expected message.
  • At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.
  • I really do not see cons in the program.
  • I have been using it for a while excellent tool for marketing management.


  • Access Control
  • Analytics
  • Accounting Intergration
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Campaign Management
  • Campaign Analysis
  • Customization
  • Employee Management
  • Campaign Scheduling
  • Campaign Planning
  • Team Collaboration
  • Performance Management
  • Process Management

Images & Videos

Q & A

Q. How much is the starting price for Adobe Campaign?

Adobe Campaign’s pricing starts at $9.99 per month, per user. Although this software does not have a free version, Adobe Campaign still provides free trial access to its users, which already includes email marketing, campaign management, and lead management features.

Q. What's the main function of Adobe Campaign?

Adobe Campaign’s primary function is to start and sustain one-to-one customer dialogues. Since it is programmed with email and inbound-outbound channel capabilities, Adobe Campaign can streamline mobile, social, email, and offline campaigns.

Q. What are the benefits of using Adobe Campaign?

Adobe Campaign has been a provider of robust solutions to drive business marketing campaigns. Key benefits of utilizing this platform are: it builds detailed customer profiles that allow you to generate relevant communication, create personalized and engaging messages on the right channel, monitor these messages across all channels, and manage multiple campaigns with ease. Additionally, they also differ in terms of deployment, for the Classic is often run on-premise, while Standard is a web-based version.

Q. What are the available versions of Adobe Campaign?

Currently, there are three supported versions of Adobe Campaign that you can choose to utilize. The Adobe Campaign v6. 1, Adobe Campaign v7, and Adobe Campaign Standard.