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10+ Adobe Campaign Alternatives and Competitors

Adobe Campaign

4.2 User Rating
$13 B Revenue
21357+ No of Employees
1982 Founded
SaaS Industry
Marketing Resource Management Category
Shantanu Narayen CEO
Overview

Adobe Campaign is a conversational marketing technology designed to automate mobile, social, email, and offline campaigns. This powerful enterprise digital campaign marketing system offers its users web-based and cloud-based services that orchestrate targeted and personalized campaigns for lead generation. Formerly known as Neolane, Adobe Inc. acquired the software in 2013 and slowly re-branded it, making it part of Adobe Experience Cloud. Currently, Adobe Campaign has two different product versions: the Adobe Campaign Classic and Adobe Campaign Standard. With Adobe Campaign's top-notch marketing solutions, the software has the capacity to simplify cross-channel campaign management from one place, deliver engaging email, and automate campaigns that increase productivity and reduce the time to market. The same as other Adobe Cloud services, the Adobe Campaign is also accessible along with other Adobe Experience Cloud, such as Adobe Experience Manager and Adobe Audience Manager. Adobe Campaign also becomes one of the preferred marketing automation platforms today, with over one million users worldwide.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
IntelligenceBank 4.7 Tessa Court $9000 2009 $60 M 51+ Australia 1999+ Reviews 64495+
LeanData 4.6 Evan Liang $10000 2012 $5.5 M 180+ Sunnyvale 1750+ Reviews 6461+
Wedia 4.6 Nicolas Boutet $12000 2001 $12.8 M 200+ France 1691+ Reviews 550000+
Bizible 4.5 Aaron Bird $1500 2011 $3 M 250+ Washington 1748+ Reviews 7185+
BrandMaker 4.5 Mirko Holzer $30 2008 $16 M 200+ Germany 1958+ Reviews 29999+
Siebel 4.4 Thomas Siebel $3750 1993 $1 B 5036+ California 1880+ Reviews 493551+
MarcomCentral 4.5 Coleman Kane $15498 1999 $10 M 112+ Chicago 1894+ Reviews 3518+
Informatica Master Data 8.8 N/A Custom N/A N/A N/A N/A 1587+ Reviews N/A
HCL Unica 4.1 Yuchun Lee Custom 1992 $9 B 10001+ Massachusetts 1818+ Reviews 64500+
Allocadia 4.1 Kristine Steuart $125 2010 $12.1 M 200+ Vancouver 1692+ Reviews 1000+

Pricing

Basic
  • $9.99/Month

Key Employees

Image Name Designation Email ID Twitter Linkedin
Durin Gleaves Product Manager N/A N/A https://www.linkedin.com/in/duringleaves
Nathan Etter Vice President N/A N/A https://www.linkedin.com/in/nathanetter
Ben Forta Senior Director N/A N/A https://www.linkedin.com/in/benforta

Reviews

“ Most helpful email marketing tool ”

4.7/5 (overall) - Amanda P.
Pros:
  • It’s main feature is automating marketing public services.
  • I can attach several files at a time and still send heavy sized documents in fraction of seconds.
Cons:
  • The price is high.
  • It’s not a big deal but not good for small marketing departments.

“ Great tool, slow customer service. ”

4.5/5 (overall) - Ahmed A.
Pros:
  • Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface
  •  I love this tools email delivery and tracking capabilities.
Cons:
  • Everytime we have encountered a bug while using this software.
  • It becomes very difficult to get support from customer service.

“ Is the best tool to have control of advertising campaigns ”

4.8/5 (overall) - Emily Yohanna S.
Pros:
  • The ability to safely select the right audience to send the expected message.
  • At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.
Cons:
  • I really do not see cons in the program.
  • I have been using it for a while excellent tool for marketing management.

Features

  • Access Control
  • Analytics
  • Accounting Integration
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Campaign Management
  • Campaign Analysis
  • Customization
  • Employee Management
  • Campaign Scheduling
  • Campaign Planning
  • Team Collaboration
  • Performance Management
  • Process Management

Images & Videos

Q & A

How much is the starting price for Adobe Campaign?

Adobe Campaign’s pricing starts at $9.99 per month, per user. Although this software does not have a free version, Adobe Campaign still provides free trial access to its users, which already includes email marketing, campaign management, and lead management features.

What's the main function of Adobe Campaign?

Adobe Campaign’s primary function is to start and sustain one-to-one customer dialogues. Since it is programmed with email and inbound-outbound channel capabilities, Adobe Campaign can streamline mobile, social, email, and offline campaigns.

What are the benefits of using Adobe Campaign?

Adobe Campaign has been a provider of robust solutions to drive business marketing campaigns. Key benefits of utilizing this platform are: it builds detailed customer profiles that allow you to generate relevant communication, create personalized and engaging messages on the right channel, monitor these messages across all channels, and manage multiple campaigns with ease. Additionally, they also differ in terms of deployment, for the Classic is often run on-premise, while Standard is a web-based version.

What are the available versions of Adobe Campaign?

Currently, there are three supported versions of Adobe Campaign that you can choose to utilize. The Adobe Campaign v6. 1, Adobe Campaign v7, and Adobe Campaign Standard.

What is the difference between Adobe Campaign Standard and Adobe Campaign Classic?

Adobe Campaign Standard (ACS) is a web-based, on-demand solution for cross-channel campaign management, while Adobe Campaign Classic the extensive cross-channel engagement platform that delivers in-depth campaign management and delivery options. The difference between the two of them is that Adobe Campaign Classic is the best platform for marketers, which requires more advanced data and customization, whereas Adobe Campaign Standard a great platform for marketers that needs straightforward data management.

Is Adobe Campaign safe to use?

Yes, Adobe Campaign is indeed a safe platform to utilize. Adobe Campaign includes dedicated, 24-hour on-site security personnel to ensure your digital experience’s safety. On top of that, Adobe Campaign’s components are encrypted using TLS 1.2 over HTTPS and 256 bit AES encryption.

Alternatives

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