10+ Best Marketing Resource Management Software 2023

Widen Collective brings in an impressive marketing resource management (MRM) solution that efficiently drives creative outcomes by streamlining workflows using a single powerful platform. It enables marketing teams to work at their greatest potential through the elimination of all bottlenecks, silos, and busywork; hence, saving not only time but also spending.

Bizible is a trusted marketing resource management (MRM) solution of thousands of data-driven marketers with proven impressive economic impact. Bizible amplifies customer experience while allowing teams to unleash their demand marketing strategies with its native integrations with Adobe Experience Cloud and Marketo. 

Wrike turbocharges marketing campaigns with its simple yet powerful marketing resource management (MRM) software that incredibly tracks all resources in one place while delivering cost-effective campaigns with high-powered performance on time. It offers teams with the most comprehensive visibility on all campaigns while enabling proactive monitoring on social channels.

Monday.com delivers a cost-effective marketing resource management (MRM) solution that robustly streamlines resource planning and allocation. It comes with an array of powerful features that liberate managers from the exhausting resource management processes while keeping them highly informed of the actual status.

IntelligenceBank is an MRM software, a leader in marketing operations that enables content marketers to seamlessly manage digital assets in one place, creative content approvals and project management, and streamline the marketing compliance process. The platform is trusted b more than 400 brands worldwide as a flexible, digital asset management solution. IntelligenceBank can tailor its pricing packages for any type of business.

LeanData is one of the leading Marketing Resource Management (MRM). It offers its suite of Salesforce-native products for marketing, sales, and revenue operations, which are LeanData Matching, LeanData Routing, and LeanData Engagement. With this platform, teams can easily plan, execute and analyze the constantly changing go-to-market processes from a single, centralized, and comprehensive location.

Allocadia is an all-in-one MRM platform to effectively manage marketing plans, simplify budgeting, and track the investment planning process in one place. It is an easy-to-use software that lets marketers look into their goals and performance indicators. Marketers can have complete transparency of their marketing spending. This software helps businesses run marketing more effectively with the insights and more.

Frontify is a leading MRM software that provides everything companies need under one roof. It is a brand management platform that has been empowering brands globally. It helps teams come together and supports tons of tool integrations that keep their ecosystem stay as it is. Frontify offers different pricing plans, and a free trial is available.

Adobe Campaign MRM is a Marketing Resource Management software that allows you to track the development of collaborative marketing initiatives such as communication media, action plans, newsletters, etc. You can track these marketing materials' production and approval cycle from the resource dashboard until publishing. Adobe Campaign allows you to manage and track marketing resources throughout the campaign life cycle.

Percolate is the world's premier Content Marketing Platform, serving the world's largest and fastest-growing companies. Percolate provides marketing operations management solutions, from strategy and planning through development and execution. Percolate enables marketing teams to get visibility into the marketing process, increase work collaboration, and design marketing campaigns and content with statistics to measure impact.