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10+ Best Marketing Resource Management Software 2022

Marketing Resources Management (MRM) software helps businesses track, manage and report on marketing operations to streamline creative production processes, optimize spend and resources and manage creative content assets.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Widen Collective MRM 4.6 Matthew Gonnering $20000 1948 $500 M 132+ Madison 1598+ Reviews 1000000+
Bizible MRM 4.7 Aaron Bird $1500 2011 $3 M 250+ Washington 1894+ Reviews 7185+
Wrike MRM 4.2 Andrew Filev Free 2006 $136.9 M 944+ San Jose 1741+ Reviews 2300000+
Monday.com MRM 4.7 Roy Mann $8 2012 $$8 471+ Tel Aviv 1577+ Reviews 100000+
IntelligenceBank MRM 4.7 Tessa Court $9000 2009 $60 M 51+ Australia 1799+ Reviews 64495+
LeanData MRM 4.6 Evan Liang $10000 2012 $5.5 M 180+ Sunnyvale 1888+ Reviews 6461+
Allocadia MRM 4.1 Kristine Steuart Custom 2010 $12.1 M 200+ Vancouver 1587+ Reviews 1000+
Frontify MRM 4.6 Roger Dudler $0 2013 $3 M 120+ Switzerland 1854+ Reviews 2500+
Adobe Campaign MRM 4.4 Shantanu Narayen $9.99 1982 $13 B 21357+ France 1789+ Reviews 1000000+
Percolate 4.2 Randy Wootton Custom 2011 $40 M 230+ New York City 1654+ Reviews N/A

Widen Collective MRM

4.6 User Rating
$20000 Price
Flexible, Optimize workflows, Streamline workflows Features
Overview
Widen Collective brings in an impressive marketing resource management (MRM) solution that efficiently drives creative outcomes by streamlining workflows using a single powerful platform. It enables marketing teams to work at their greatest potential through the elimination of all bottlenecks, silos, and busywork; hence, saving not only time but also spending.

Bizible MRM

4.7 User Rating
$1500 Price
Track marketing Single, Touch Attribution, Lead Analysis Integrations Features
Overview
Bizible is a trusted marketing resource management (MRM) solution of thousands of data-driven marketers with proven impressive economic impact. Bizible amplifies customer experience while allowing teams to unleash their demand marketing strategies with its native integrations with Adobe Experience Cloud and Marketo. 

Wrike MRM

4.2 User Rating
Free Price
Asset management, Activity dashboard, Activity tracking Features
Overview
Wrike turbocharges marketing campaigns with its simple yet powerful marketing resource management (MRM) software that incredibly tracks all resources in one place while delivering cost-effective campaigns with high-powered performance on time. It offers teams with the most comprehensive visibility on all campaigns while enabling proactive monitoring on social channels.

Monday.com MRM

4.7 User Rating
$8 Price
Integration, Collaboration, Marketing Features
Overview
Monday.com delivers a cost-effective marketing resource management (MRM) solution that robustly streamlines resource planning and allocation. It comes with an array of powerful features that liberate managers from the exhausting resource management processes while keeping them highly informed of the actual status.

IntelligenceBank MRM

4.7 User Rating
$9000 Price
Manage digital assets, Streamline workflows, Budgeting Features
Overview
IntelligenceBank is an MRM software, a leader in marketing operations that enables content marketers to seamlessly manage digital assets in one place, creative content approvals and project management, and streamline the marketing compliance process. The platform is trusted b more than 400 brands worldwide as a flexible, digital asset management solution. IntelligenceBank can tailor its pricing packages for any type of business.

LeanData MRM

4.6 User Rating
$10000 Price
Object Matching, Customizable Tiebreakers, Lead Routing Features
Overview
LeanData is one of the leading Marketing Resource Management (MRM). It offers its suite of Salesforce-native products for marketing, sales, and revenue operations, which are LeanData Matching, LeanData Routing, and LeanData Engagement. With this platform, teams can easily plan, execute and analyze the constantly changing go-to-market processes from a single, centralized, and comprehensive location.

Allocadia MRM

4.1 User Rating
Custom Price
Activity Dashboard, Content Management, Real Time Analytics Features
Overview
Allocadia is an all-in-one MRM platform to effectively manage marketing plans, simplify budgeting, and track the investment planning process in one place. It is an easy-to-use software that lets marketers look into their goals and performance indicators. Marketers can have complete transparency of their marketing spending. This software helps businesses run marketing more effectively with the insights and more.

Frontify MRM

4.6 User Rating
$0 Price
Access control, Collaboration tools, Custom development Features
Overview
Frontify is a leading MRM software that provides everything companies need under one roof. It is a brand management platform that has been empowering brands globally. It helps teams come together and supports tons of tool integrations that keep their ecosystem stay as it is. Frontify offers different pricing plans, and a free trial is available.

Adobe Campaign MRM

4.4 User Rating
$9.99 Price
Collaboration Analytics, Online support, Display‚Ä© management Features
Overview
Adobe Campaign MRM is a Marketing Resource Management software that allows you to track the development of collaborative marketing initiatives such as communication media, action plans, newsletters, etc. You can track these marketing materials' production and approval cycle from the resource dashboard until publishing. Adobe Campaign allows you to manage and track marketing resources throughout the campaign life cycle.

Percolate

4.2 User Rating
Custom Price
Strategic information, Digital Asset Management, Integration Features
Overview
Percolate is the world's premier Content Marketing Platform, serving the world's largest and fastest-growing companies. Percolate provides marketing operations management solutions, from strategy and planning through development and execution. Percolate enables marketing teams to get visibility into the marketing process, increase work collaboration, and design marketing campaigns and content with statistics to measure impact.