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10+ Best Marketing Resource Management Softwares 2021

Let’s face it; there are times in our lives wherein we want to build a business of our own. Probably, some of us came across a small-time business that’s up on our social media or just fall upon a free business seminar, which likely sparks our interest in establishing a business. However, with our urge to create our own business, sometimes, we tend to miss one crucial thing that’s essential in every business operation, and that is the importance of Marketing Resource Management (MRM). 

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Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
MarcomCentral 4.5 Coleman Kane $15498 1999 $10 M 112+ Chicago 1894+ Reviews 3518+
HCL Unica 4.1 Yuchun Lee Custom 1992 $9 B 10001+ Massachusetts 1818+ Reviews 64500+
IntelligenceBank 4.7 Tessa Court $9000 2009 $60 M 51+ Australia 1999+ Reviews 64495+
Allocadia 4.1 Kristine Steuart $125 2010 $12.1 M 200+ Vancouver 1692+ Reviews 1000+
Bizible 4.5 Aaron Bird $1500 2011 $3 M 250+ Washington 1748+ Reviews 7185+
Adobe Campaign 4.2 Shantanu Narayen $9.99 1982 $13 B 21357+ France 1789+ Reviews 1000000+
LeanData 4.6 Evan Liang $10000 2012 $5.5 M 180+ Sunnyvale 1750+ Reviews 6461+
BrandMaker 4.5 Mirko Holzer $30 2008 $16 M 200+ Germany 1958+ Reviews 29999+
Siebel 4.4 Thomas Siebel $3750 1993 $1 B 5036+ California 1880+ Reviews 493551+
Infor 4.4 Kevin Samuelson $150 2002 $2.8 B 17000+ New York 1951+ Reviews 58000000+


4.5 User Rating
$15498 Price
Usage tracking Reporting, Analytics integrations, Email marketing Features
MarcomCentral is another cloud-based marketing platform powered with a combination of digital asset management, dynamic content customization, and sales capabilities. Driven by the goal to create a cloud-based marketing portal for modern marketing teams, MarcomCentral started its mission in 1999 under PTI Marketing Technologies, Inc. MarcomCentral primarily highlights its customizable marketing portal, multi-language support, ad resizing, customizable templates, usage tracking, reporting and analytics, distribution options, and so much more that leverage marketing and digital asset management process. With these powerful capabilities, MarcomCentral is now one of the leading marketing asset management provider for businesses. With MarcomCentral reaching over 3,500 users worldwide, world-renowned brands and organizations like AmeriFirst Financial Inc., Bath Fitter, Biggby Coffee, Aramark, American Lung Association, DocuSign, Globus, and more are trusting MarcomCentral as their primary marketing and DAM software. With MarcomCentral's popularity in today's market, the software contends as one of the best MRM and DAM platforms along with its app alternatives like Siebel, BrandMaker, Bizible, and LeanData.

HCL Unica

4.1 User Rating
Custom Price
Segmentation, Program Management, Budgeting Basic Reporting Features
HCL Unica is an enterprise marketing platform designed to deliver advanced campaign management solutions. HCL Unica is primarily a part of HCL Technologies, founded in 1992 by Yuchun Lee, Ruby Kennedy, and David Cheung. This platform offers four different sets of modules that provide end-to-end, goal-based marketing capabilities, such as Unica Deliver, Unica Journey, Unica Link, and Unica Discover. HCL Unica also delivers precision on customer targeting through its offered solutions, including campaign services, planning, link integration, behavioral insights function, optimization, and so much more. In October 2010, Unica was acquired by IBM, and the company made several changes in terms of its services and offerings. With their current CEO, Yuchun Lee, HCL Unica continuously delivers comprehensive marketing solutions for financial services, insurance, healthcare, retail, automotive, and more industries, spanning across 64,500+ customers. On top of that, HCL Unica also becomes one of the highest-earning companies for marketing software, as the company earns $9 billion in revenue.


4.7 User Rating
$9000 Price
Automatic Email Alerts, Watermarks, Usage Analytics Features
IntelligenceBank is a digital asset management software (DAM) designed to transform business marketing operations. Established in Melbourne, Australia in 2009, IntelligenceBank has recognized as a premier provider, not just digital asset management solutions, but also marketing operations, governance risk and compliance, board portals, and knowledge management capabilities. With more than 64,500 customers in 55 countries, several world-leading brands rely on IntelligenceBank's powerful features, including KFC, Carlsberg, EnerBank USA, Hertz, Jetstar, Baptist Health, Nab, and Medibank. IntelligenceBank also continuously expands its reach worldwide, for the company not only headquartered in Australia but also in Canada and some parts of the United States. With a goal to commit continuous innovation of delivering digital asset and marketing resource management solutions, IntelligenceBank has been recognized by several awarding bodies, including G2's Best Digital Management Software in 2019, G2's High Performer for Enterprise Spring 2019, and much more. On top of that, IntelligenceBank now has $60 million in revenue per year and now competes with other top-dog MRM software providers like LeanData, Wedia, BrandMaker, and Siebel.


4.1 User Rating
$125 Price
Activity Dashboard, Content Management, Real Time Analytics Features
Allocadia is another marketing performance management software programmed to aid marketing teams to deliver agile marketing execution. Established in 2010, co-founders Kristine Steuart along with her twin sister Katherine Berry founded Allocadia intending to simplify complexity in gaining insights with marketing investments and measuring marketing performance. With over 10,000 marketers that trust Allocadia today, numerous renowned companies, like GE Healthcare, Unilever, Informatica, and Hitachi, are experiencing better business benefits, particularly in efficiency, visibility, alignment, and effectiveness in terms of their marketing processes. Allocadia also focused its services across a wide range of businesses, from small to large enterprises, which makes the application a potential competitor for other platforms like HCL Unica, IntelligenceBank, MarcomCentral, Infor, Adobe Campaign, Siebel, Wedia, Bizible, and BrandMaker. As one of the most recognizable platforms, Allocadia becomes one of the leading marketing performance management for business today, earning annual revenue of $12.1 million with over 200+ employees globally.


4.5 User Rating
$1500 Price
Track marketing Single, Touch Attribution, Lead Analysis Integrations Features
Bizible is a B2B marketing attribution and revenue planning platform programmed to provide smarter decisions and boundless growth for businesses. Founded in 2011 by Aaron Bird, Peter Thompson, and Andy Turman, Bizible started with ideation about problems facing marketers, mainly talking about marketing to revenue. Bizible aims to provide planning solutions for marketing that allows teams to excel in their roles. In its early years, Bizible becomes a fast-growing platform for marketing management, as it helps B2B marketing teams leverage their marketing performance management processes. Now that the company has become part of Marketo, Bizible has been used by thousands of industry-leading companies, such as Verizon, Apptio, Cisco, Imperva, Eventbrite, Tibco, and PayScale. For more a decade in the business, Bizible also bags numerous awards for its service, including Gartner Cool Service 2017 and G2's Leader Spring 2020. Moreover, Bizible now holds 200 professional employees that empower their $12.8 million annual revenue.

Adobe Campaign

4.2 User Rating
$9.99 Price
Collaboration Analytics, Online support, Display
 management Features
Adobe Campaign is a conversational marketing technology designed to automate mobile, social, email, and offline campaigns. This powerful enterprise digital campaign marketing system offers its users web-based and cloud-based services that orchestrate targeted and personalized campaigns for lead generation. Formerly known as Neolane, Adobe Inc. acquired the software in 2013 and slowly re-branded it, making it part of Adobe Experience Cloud. Currently, Adobe Campaign has two different product versions: the Adobe Campaign Classic and Adobe Campaign Standard. With Adobe Campaign's top-notch marketing solutions, the software has the capacity to simplify cross-channel campaign management from one place, deliver engaging email, and automate campaigns that increase productivity and reduce the time to market. The same as other Adobe Cloud services, the Adobe Campaign is also accessible along with other Adobe Experience Cloud, such as Adobe Experience Manager and Adobe Audience Manager. Adobe Campaign also becomes one of the preferred marketing automation platforms today, with over one million users worldwide.


4.6 User Rating
$10000 Price
Object Matching, Customizable Tiebreakers, Lead Routing Features
Recognized as the next-generation software solution for strategic lead management, LeanData prides itself as one of the most effective software solutions available in the market today. LeanData is an innovative lead routing platform, programmed to provide top-notch solutions that accelerate time-to-revenue, improve customer experience, and increase revenue speed for businesses. Founded in 2012 by co-founders Evan Liang and Kelvin Cheung, LeanData primarily orchestrates and automates the go-to-market process to help revenue organizations close more deals and drive greater revenue. With over 180 employees, LeanData scales its capabilities across every business and organization, as long as they require comprehensive revenue operation solutions. As LeanData becomes one of the leading lead and marketing resource management platform, more than 6,500 users have now backed into LeadData's solutions, including Verizon Media, Zoom, SalesLoft, Pendo, Intercom, Datadog, ThoughtSpot, Xactly, Okta, and Marketo. Also, LeanData is now a top contender for other platforms like IntelligenceBank, Wedia, BrandMaker, Siebel, and Infor.


4.5 User Rating
$30 Price
Product configuration, Brand control, Workflow management Features
BrandMaker is one of the most sought-out marketing resource management software in today's market, designed to provide MRM solutions. Since its establishment in 1999 by Mirko Holzer, BrandMaker's sole purpose is to deliver marketing resource management solutions for various businesses and operations. As BrandMaker provides complete solutions for marketing resource management processes, the software now has 300,000 users around the globe and has been trusted by several renowned brands and companies, such as Audi, Bayer, Carl Zeiss, DB Schenker, Ernst & Young, HRS, Maybank, Metlife, Michelin, Pandora, and more to mention. With its thousands upon thousands of trusting users, BrandMaker was also recognized as a leader in the Forrester Wave. From its high-powered budget planning management, campaign planning and execution, content creation, brand management, and performance measurement capabilities, there's no question why BrandMaker achieves a yearly revenue of $16 million and 200 employees globally.


4.4 User Rating
$3750 Price
Activity Planning, Approval Workflow Analytics, ROI Tracking Features
Siebel or Siebel Systems is a complete software solution that combines design, development, marketing, and customer relationship management (CRM) solution. Starting as a sales force automation software under Siebel Systems, Inc., Siebel focused its service in streamlining the sales process to manage business leads, sales forecasts, and team performance. When Siebel quickly builds up its service among businesses, co-owners Thomas Siebel and Patricia House expanded the software's scope in delivering marketing and customer service applications, as well as CRM. However, in September 2005, Siebel was acquired by Oracle Corporation for $5.8 billion, making Oracle Corporation owners of the Siebel brand. Despite Oracle Corporation's acquisition, Siebel still continuously provides high-quality marketing management and CRM solutions for businesses today, as the software currently has 493,000 users. On top of that, Siebel has become one of the most preferred platforms for marketing resource management today, competing against other similar platforms like BrandMaker, IntelligenceBank, Bizible, Wedia, Infor, MarcomCentral, and Adobe Campaign.


4.4 User Rating
$150 Price
Distribution management, Quality control, Contractor management Features
Infor Marketing Resource Management is part of Infor's multi-national enterprise software, based in New York City, United States. Infor primarily provides business applications for organizations with a focus on delivering it through cloud computing services. The company designed numerous software for enterprise use, such as financial systems, supply chain, and customer relationship management, including marketing resource management. With a mission to drive the marketing resource management for businesses, Inform MRM offers high-power capabilities that automate and streamline marketing processes, provide visibility for marketing operations, and maximize the effectiveness marketing team workload. Infor Marketing Resource Management started with only just 1,300 customers upon its establishment; then, the software grows at a fast pace with a current number of 58 million users spanning 67,000 organizations globally. As the software continuously expands its reach, Infor Marketing Resource Management has become one of the go-to picks for businesses today, and the software contributes to Infor's revenue of $2.8 billion per year.

Establishing a business in this setting is probably the right time for every individual to achieve, considering how abundant we are in terms of resources. Although the luxury of business resources is within everybody’s reach, we still need to think that we have to manage these resources efficiently. Luckily, with platforms designed to optimize marketing and internal and external communications resources like Marketing Resource Management (MRM), holding one business would be at ease! 


  1. MRM allows companies to plan and budget marketing and communications campaigns and projects.
  2. It centralizes and manages businesses’ content and resources.
  3. It develops content projects.

Are you in a hunt for Marketing Resource Management software that you can utilize for your desired business operation? Well, there’s no need for you to stress on browsing multiple sites, for we got here a perfect solution for you. Below is our list for some of the Marketing Resource Management software that you can choose to pick, so feel free to refer to it.