10+ Oracle Eloqua Alternatives and Competitors

Oracle Eloqua

8.3 User Rating
$11 M Revenue
136000+ No of Employees
1999 Founded
SaaS Industry
Marketing Automation Category
Joe Payne CEO

Oracle Eloqua is a highly advanced marketing automation software. The app features a wide range of tools and features that provides marketing solutions for better customer engagement. On the business spectrum, Oracle Eloqua is one of the largest platforms brought to us by the second largest software company in the world, Oracle. Additionally, the company earns more than $40.8 million per year, has more than 64,000 active users worldwide, and it also has more than 136,000 registered employees that continue to develop the platform. The success that Oracle Eloqua is huge thanks to their CEO, Joe Payne, along with a few outstanding employees; two to be exact. They are Andy Fisher and Emine Dekkar.

If there is one thing that the numbers above show, it is Oracle Eloqua’s excellence as an app. That is why a lot of people choose it over other platforms. However, with that said, it does have some steep competition. The companies that Oracle Eloqua competes with are HubSpot, Hatchbuck, ActiveCampaign, Omnisend, Autopilot, SharpSpring, Klaviyo, Mailchimp, SAS, and Marketo. Learn more about these platforms when you continue reading below.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Hubspot Hubspot 9.6 Brian Halligan $35 2006 $674.9 M
Cambridge 3000+ Reviews
78.7K +
Hatchbuck Hatchbuck 9.5 Jonathan Herrick $99 2010 $11.4 M
Saint Louis
2500+ Reviews
814 +
Activecampaign Activecampaign 9.2 Jason VandeBoom $15 2003 $90 M
Chicago 4000+ Reviews
100K +
Omnisend Omnisend 9.1 Rytis Lauris $12 2014 $10.2 M
London 3000+ Reviews
7.2K +
Autopilot Autopilot 9 Michael Sharkey $49 2012 $7.4 M
Sydney 2500+ Reviews
2.5K +
Sharpspring Sharpspring 9 RICK CARLSON $550 1998 $26.2 M
Florida 2500+ Reviews
9K +
Klaviyo Klaviyo 9 Andrew Bialecki N/A 2012 $104.5 M
Massachusetts 2500+ Reviews
700K +
Mailchimp Mailchimp 8.9 Ben Chestnut N/A 2001 $842.5 M
Atlanta 13024+ Reviews
11M +
Oracle Eloqua Oracle Eloqua 8.3 Joe Payne $2000 1999 $11 M
2000+ Reviews
64.5K +
SAS SAS 8.2 James Goodnight $8700 1976 $3.3 B
2000+ Reviews
83K +



Key Employees

Andy Fisher FIDMAndy Fisher FIDMDirector, Marketing Strategyhttps://www.linkedin.com/signup/public-profile-join?vieweeVanityName=theandyfisher&trk=public_profile_top-card-primary-button-join-to-connect
Emine DekkarEmine Dekkar


“ Expensive and Complex, if you're into that kinda thing ”

9.5/10 (overall) - Verified Reviewer
  • If you can imagine it, Eloqua in the OMC can build it. Great integration options. The most developed Custom Data Objects in Marketing Automation. Form fields don’t have to be mapped to lead fields.
  • My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software.
  • In regard to Eloqua… It’s expensive and for anyone who isn’t trained in it it’s complex. Not super approachable. The email and landing page builders could use some major work.
  • The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me.

“ Oracle Marketing Cloud: A Full fledge marketing automation solution ”

8.5/10 (overall) - Raghu Nandhan
  • I use it for email marketing, so i find it easy to make newsletter. I get the option of directly pasting my HTML code and the template is ready.
  • Its latest version really tries to bring data from several sources into one giant piece of information. It includes social information which is more and more important.
  • The biggest plus of this product is how Oracle removes the guesswork associated with other software and uses hard, forensic evidence in making marketing decisions.
  • Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion.

“ Marketing Campaign Workhorse ”

8.5/10 (overall) - Amy Beyer
  • I make up for shortfalls in other platforms (ETL, lead routing, data cleansing and standardization) along with all of the good things that a marketing automation platform can and should do.
  • The A/B testing on email campaigns is a nice feature and that you can set a time range and once that’s up, the winning email will be sent to the rest of your contacts.
  • Some customizations are hard to make after something is automatically scheduled.
  • Expensive in comparison with the competition. Lots of features but the support is bad and also the layout and UI looks dated.


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • Campaign Analysis
  • Customization
  • Customer Support
  • Security
  • Team Collaboration
  • Collaboration Tools
  • Collaborative Workspace
  • Email Integration
  • Marketing Automation
  • Process Management

Images & Videos

Q & A

Q. Is Oracle Eloqua a customer relationship management or CRM software?

No, it is not. Oracle Eloqua is a marketing automation platform that provides tools for lead management, campaign management, and Oracle’s marketing cloud. A CRM system, on the other hand, provides users with a platform where they can better engage with their customers and convert leads into paying customers.

Q. When did Oracle buy Eloqua?

In 2012, Oracle and Eloqua, Inc. came to an agreement that Oracle will be acquiring the marketing automation and lead management software NASDAQ: Eloqua. Oracle, then, bought the software for $23.50 per share that equates to about $871 million.

Q. What are the pricing plans that Oracle Eloqua provides?

Oracle Eloqua offers users three (3) paid subscriptions plans. These subscriptions are: the Basic plan ($2,000/month), the Standard plan ($4,000/month), and the Enterprise plan that would require users to contact the platform’s sales team if interested.

Q. What is Oracle Eloqua?

Oracle Eloqua is one of the finest lead campaign management and marketing software available today. The platform provides marketing solutions for proper customer engagement. Oracle Eloqua enables users to interact with the proper audience for better campaign effectiveness. The app also lets users reach those customers through various online marketing channels for more flexibility.