10+ Mailchimp Alternatives and Competitors


8.9 User Rating
$842.5 M Revenue
800+ No of Employees
2001 Founded
SaaS Industry
Marketing Automation Category
Ben Chestnut CEO

Mailchimp is arguably the most popular email marketing and marketing automation software in the world. In fact, Mailchimp has over 11 million active users, making them the most used platforms in the industry. Aside from that, it also has an annual revenue of $842.5 million, as well as more than 800 employees, and more than 13,000 online reviews, most of which are positive reviews. If there is one thing that you can take from this, it is Mailchimp’s customer satisfaction guarantee.

Aside from outstanding leadership by company CEO, Ben Chestnut, there are also three key employees that helped shape the Mailchimp platform today. These personnel are Tom Klein as Chief Marketing Officer, Sean Cook as Vice President of Marketing, and Marc Hedlund as Senior Director of Engineering. Lastly, Mailchimp also has heavy competitors, including HubSpot, Hatchbuck, ActiveCampaign, Omnisend, Autopilot, SharpSpring, Klaviyo, Oracle Eloqua, and SAS. Know more about these corporations by scrolling down now.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Hubspot Hubspot 9.6 Brian Halligan $35 2006 $674.9 M
Cambridge 3000+ Reviews
78.7K +
Hatchbuck Hatchbuck 9.5 Jonathan Herrick $99 2010 $11.4 M
Saint Louis
2500+ Reviews
814 +
Activecampaign Activecampaign 9.2 Jason VandeBoom $15 2003 $90 M
Chicago 4000+ Reviews
100K +
Omnisend Omnisend 9.1 Rytis Lauris $12 2014 $10.2 M
London 3000+ Reviews
7.2K +
Autopilot Autopilot 9 Michael Sharkey $49 2012 $7.4 M
Sydney 2500+ Reviews
2.5K +
Sharpspring Sharpspring 9 RICK CARLSON $550 1998 $26.2 M
Florida 2500+ Reviews
9K +
Klaviyo Klaviyo 9 Andrew Bialecki N/A 2012 $104.5 M
Massachusetts 2500+ Reviews
700K +
Mailchimp Mailchimp 8.9 Ben Chestnut N/A 2001 $842.5 M
Atlanta 13024+ Reviews
11M +
Oracle Eloqua Oracle Eloqua 8.3 Joe Payne $2000 1999 $11 M
2000+ Reviews
64.5K +
SAS SAS 8.2 James Goodnight $8700 1976 $3.3 B
Cary 2000+ Reviews
83K +


Custom domains Free†
Marketing CRM
All email templates
A/B testing
Custom branding
Custom templates
Retargeting ads
Behavioral targeting automation series New
Advanced segmentation
Phone support
Multivariate testing

Key Employees

Tom KleinTom KleinChief Marketing Officerhttps://www.linkedin.com/in/tklein
Sean CookSean CookVice President of Marketinghttps://www.linkedin.com/in/seantcook
Marc HedlundMarc HedlundSr. Director of Engineeringhttps://www.linkedin.com/in/precipice


“ Mailchimp Makes Email Marketing Easy ”

8.5/10 (overall) - Feyisayo E.
  • Its amazing interface, ease-to-use HTML code, offers free and high quality templates to use for newsletters. Overall, great options!
  • Pretty easy to set-up and start sending emails through. Very user-friendly. Love the branding and how everything “speaks the language”.
  • It is hard to tell and honestly, I had to come up with something that I dislike but sometimes the tab can crash as a result of bugs. It has happened a few times but even then, the template is automatically saved.
  • Missing a lot of advanced filters, smarter ways to segment users, and doing more advanced drip campaigns. If you’re looking to really slice and dice users and build complex automations – this tool is not for you.

“ Mailchimp is the 'go to' platform ”

8.5/10 (overall) - Tim B.
  • Very easy to design professional and appealing newsletters that gain traction and are very successful.
  • I love that Mailchimp made it simple for me to create a beautiful looking email newsletter and be able to save it as a template to customize each month before I send it out.
  • The paid tiers are too limited (compared to competitors). Overuse of Mailchimp has led to blacklisting/flagging by several email services (risk of ending up in spam folder).
  • This was frustrating for me when I could not figure out what was wrong in order to complete my campaign.

“ A great software at exorbitant prices ”

9/10 (overall) - Traver F.
  • For me the tool was very useful in solving my problem in an amazing way. I still use it today and I am very satisfied.
  • It’s a great service in all. It provides a great service for someone who is not of the tech world and want to manage their newsletter service without indulging into coding.
  • It’s a partner in our business, we pay for that and our clients have no thoughts about email marketing avoiding the spam and other problems.
  • We had the same subscriber on a few different lists, but they double charged us. I think they should be able to provide an alternative to this problem.


  • Access Control
  • Analytics
  • API
  • CRM Integration
  • Campaign Analysis
  • Collaboration Tools
  • Customer Support
  • Email Integration
  • Marketing Automation
  • Security
  • Performance Management
  • Process Management
  • Sales Force Automation
  • Mobile apps

Images & Videos

Q & A

Q. What is Mailchimp used in?

Mailchimp is a sophisticated all-inclusive marketing software platform. It helps users track and manage their customers better. Additionally, with the platform, users can manage their leads, nurture them, and convert them into customers. Mailchimp enables users to create beautifully designed campaigns and accurate data analysis.

Q. What are the countries that use Mailchimp’s services?

Overall, Mailchimp has thousands of users worldwide. The countries that use Mailchimp’s services are: the US (205,784 users), United Kingdom (44,946 users), Canada (22,927 users), Australia (18,722 users), The Netherlands (15,245 users), Spain (10,443 users), France (7,325 users), Germany (6,897 users), Italy (6,840 users), Denmark (6,757).

Q. What are the pricing options that Mailchimp offers?

Mailchimp offers users and customers three (3) paid subscription plans. These plans are: the Essentials plan ($9.99/month), the Standard plan ($14.99/month), and the Premium plan ($299/per month).

Q. Does Mailchimp offer discounted prices?

Yes, Mailchimp offers a 10% discount for three (3) months for people who put two-factor authentication on their Mailchimp accounts. Mailchimp also offers charities and non-profit organizations with a 15% discount. All they need to do is sign up on Mailchimp, contact the Billing team, and send them a link of the organization’s website.