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10+ Klaviyo Alternatives and Competitors


9 User Rating
$104.5 M Revenue
30000+ No of Employees
2012 Founded
SaaS Industry
Marketing Automation Category
Andrew Bialecki CEO

Klaviyo is a cloud-based marketing platform that provides businesses of every size—from small-time down to medium-sized companies, wide scope of monitoring for digital marketing campaigns, mainly for email marketing. The Klaviyo software allows its users to manage leads, monitor potential customers, implement email marketing automation along with the app’s seamless

integrations, all packed in one software. Recognized as one of the leading marketing automation platforms, Klaviyo started its goal of delivering high-quality marketing automation services for individuals and organizations in 2012. Since its establishment, Klaviyo becomes the primary platform for more than 700,000 active users, spanning across almost all industries, making them one of the go-to platforms for marketing automation. Klaviyo also becomes one of the leading competitors for other similar marketing automation platforms, such as Autopilot, Oracle Eloqua, Mailchimp, ActiveCampaign, Omnisend, SAS, Marketo, Hatchbuck, and Sharpspring. When it comes to its status as a company, Klaviyo is currently under Andrew Bialecki, as CEO, with a company revenue of $104.5 million.


Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Hubspot 9.6 Brian Halligan $35 2006 $674.9 M 3387+ Cambridge 3000+ Reviews 78700+
Activecampaign 9.2 Jason VandeBoom $15 2003 $90 M 550+ Chicago 4000+ Reviews 100000+
Omnisend 9.1 Rytis Lauris $12 2014 $10.2 M 61+ London 3000+ Reviews 7200+
Sharpspring 9 Rick Carlson $550 1998 $26M 247+ Florida 2500+ Reviews 9000+
Autopilot 9 Michael Sharkey $49 2012 $7.4 M 69+ Sydney 2500+ Reviews 2500+
Hatchbuck 9.5 Jonathan Herrick $99 2010 $11.4 M 142+ Saint Louis 2500+ Reviews 814+
Mailchimp $ + + Reviews +
Marketo $ + + Reviews +
SAS $ + + Reviews +
Oracle Eloqua $ + + Reviews +


  • $0
  • Unlimited email sends
  • Email Support
  • $0
  • Automatic refills
  • Cap your monthly spend

Key Employees

Image Name Designation Email ID Twitter Linkedin
Jon Karlen Chairman -- --
Brent Byers Building Teams -- --
Eric Silberstein VP data science -- --


“ Never going back to anything else but Klaviyo ”

4.5/5 (overall) - Chris P.
  • Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.
  • The segments. Klaviyo is pre set up to segment all of your customers so that you can run any campaign you want. Win backs, retention whatever it’s simply amazing no more grunt work going through orders and compiling lists.
  • Deliverability is a concern. Support is slow to respond.
  • If I had to choose something I would say the cost but really it’s worth every penny. It’s very hard to find flaws with the software. It doesn’t integrate perfectly with our frontend which uses Vue Storefront but we found a solution.

“ Best way to reconvert your customers ”

4.6/5 (overall) - Hayden Grant F
  • Klaviyo is extremely easy to setup, especially compared to its competitors. You have the freedom to link Klaviyo with your WordPress/WooCommerce website seamlessly.
  • Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.
  • The only thing I struggle with is when I’m trying to build out an email template within the platform. The coding that needs to be done can take my dev team some time but it’s nothing major.
  • Some features are a bit confusing, but that’s to be expected with that level of power.

“ Klaviyo helped us assemble our way of executing marketing ”

4.5/5 (overall) - Daniel J. S
  • Emailing is one of the best tools to increase customer loyalty and re-purchasing at e-commerce and Klaviyo was designed to really help in this matter.
  • I did not need to watch tutorials really to figure stuff out. Since it was new to me, along with setting up a shopify store, I did need some help from support and they were great.
  • There’s very little I dislike about this software. My only complaint is small – when creating a new sequence, you can’t change the “trigger” that initiates the flow.
  • Up front it asked me to make a deposit of $20 to be used on future charges moving forward.


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • CRM Integration
  • CRM Integration
  • Collaboration Tools
  • Marketing Automation
  • Security
  • Collaboration Tools
  • Collaborative Workspace
  • Email Distribution
  • Sales Force Automation
  • Performance Management

Images & Videos

Q & A

How much does Klaviyo cost?

The Klaviyo software’s pricing is highly dependent on the number of contacts a business has, which it separates into three (3) plans: Email, SMS, and Email & SMS. However, if you have more than 250 contacts, Klaviyo is going to start charging you with $20/month. Of course, the price is going to get higher when you have more contacts.

What is Klaviyo exactly?

Klaviyo is an online marketing solution for businesses to create custom campaigns that target specific customers. The platform gathers all essential data from customers that provides users with actionable insights and helps them make data-driven decisions. This would enable users to campaigns that are more effective and efficient.

Is the Klaviyo software free?

The answer is both yes and no. If your business has 250 contacts or less, Klaviyo offers its platform free for you. However, if the number of contacts is above 250, the app will start charging you, starting at $250. The free plan includes up to 500 email sends and customer support through email.

How much is Klaviyo’s SMS?

The SMS tool of Klaviyo is a pay-as-you-go pricing model, although the first fifty (50) messages from the platform are free. After that, you would need to add money into your account to send messages. 7 cents is the cost of each message, but when you send more messages, the price will drop.

Can you change your plan on Klaviyo?

Yes, Klaviyo allows users to change their plans any time. All that you need to do is go to your accounts page where you can manage it fully.

Is Klaviyo a customer relationship management or CRM platform?

Unfortunately, no. Klaviyo is a full-fledged marketing automation software. It helps users grow their companies using personalized SMS or emails through various marketing channels.