10+ Activecampaign Alternatives and Competitors


9.2 User Rating
$90 M Revenue
550+ No of Employees
2003 Founded
SaaS Industry
Marketing Automation Category
Jason VandeBoom CEO

ActiveCampaign is another marketing automation software built for businesses, combined with the power of customer experience automation, CRM, and sales automation capabilities. Established by Jason VandeBoom in 2003, ActiveCampaign started its service as just a consulting firm, then becomes an on-premises software provider that caters to small and midsize businesses for marketing tasks automation. ActiveCampaign then steered its focus on providing software as a service business from on-premise software, concentrating on marketing and sales automation. Now that ActiveCampaign widens its reach in providing marketing and sales automation, the software now caters to over 90,000 clients with customers in 161 countries, as of 2020. ActiveCampaign also builts other innovative features, as the application provides integration with over 300 applications, such as Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce. With ActiveCampaign’s achievements and innovations garnered through the years, no question that the application competes against other top marketing automation software like HubSpot, Mailchimp, Marketo, Oracle Eloqua, and SAS.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Hubspot Hubspot 9.6 Brian Halligan $35 2006 $674.9 M
Cambridge 3000+ Reviews
78.7K +
Hatchbuck Hatchbuck 9.5 Jonathan Herrick $99 2010 $11.4 M
Saint Louis
2500+ Reviews
814 +
Activecampaign Activecampaign 9.2 Jason VandeBoom $15 2003 $90 M
Chicago 4000+ Reviews
100K +
Omnisend Omnisend 9.1 Rytis Lauris $12 2014 $10.2 M
London 3000+ Reviews
7.2K +
Autopilot Autopilot 9 Michael Sharkey $49 2012 $7.4 M
Sydney 2500+ Reviews
2.5K +
Sharpspring Sharpspring 9 RICK CARLSON $550 1998 $26.2 M
Florida 2500+ Reviews
9K +
Klaviyo Klaviyo 9 Andrew Bialecki N/A 2012 $104.5 M
Massachusetts 2500+ Reviews
700K +
Mailchimp Mailchimp 8.9 Ben Chestnut N/A 2001 $842.5 M
Atlanta 13024+ Reviews
11M +
Oracle Eloqua Oracle Eloqua 8.3 Joe Payne $2000 1999 $11 M
2000+ Reviews
64.5K +
SAS SAS 8.2 James Goodnight $8700 1976 $3.3 B
Cary 2000+ Reviews
83K +


500 Contacts
Unlimited sending
Chat & Email Support
Up to 3 Users
500 Contacts
Unlimited sending
Custom User Permissions
Up to 25 Users
500 Contacts
Unlimited sending
Automation Strategy Consultation
Up to 50 Users
500 Contacts
Unlimited sending
Phone Support
Unlimited Users

Key Employees

Jenni WeinachtJenni WeinachtControllerhttps://www.linkedin.com/signup/public-profile-join?vieweeVanityName=jenniferweinacht&trk=public_profile_top-card-primary-button-join-to-connect
Sri RaoSri RaoGeneral Partnerhttps://www.linkedin.com/signup/public-profile-join?vieweeVanityName=srikantmrao&trk=public_profile_top-card-primary-button-join-to-connect
Venkata MadanaVenkata Madanahttps://www.linkedin.com/in/venkata-madana-855642


“ The best software for your online business and online shop ”

8.5/10 (overall) - John D.
  • love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.
  • Easy to use Easy to integrate with different providers Great account manager Forms and automations are easy to deploy
  • some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.
  • Whatsapp integration Attach file in form custom fields

“ The ability to specifically tailor your message to your audience is so amazing. ”

8.5/10 (overall) - Adam D
  • On the other hand, I use it full time because its strong deployment allows it. I also like it because I can have a totally effective marketing automation thanks to the flowchart that it provides.
  • It’s important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.
  • Instead, in the midst of my campaign they stopped all of my emails so my new subscribers are unable to receive my emails. NOW I can not send out ANY Email bec they placed my Account ‘UNDER REVIEW.
  • They charged my credit card for the next 9 months. After I complained to American Express, they refunded 3 months only because American Express made them.

“ Competitive Prices, Great Product, Many Entry Points ”

8.5/10 (overall) - Hal Z
  • An affordable and powerful solution ranging from simple email marketing to professional Marketing Solution.
  • On the other hand, I use it full time because its strong deployment allows it. I also like it because I can have a totally effective marketing automation thanks to the flowchart that it provides.
  • You’ll easily get lost in number of options and settings. The fact when creating an email you get redirected for simple steps just to edit email header also hurts the flow.
  • I lost an entire 50-step automation (YEARS AGO!) and there was nothing they could do about it… however, THEY DID change their software because this happened to more than one person.


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • Business Intelligence
  • CRM Integration
  • Campaign Analysis
  • Collaboration Tools
  • Security
  • Process Management
  • Team Collaboration
  • Engagement Analytics
  • Marketing Automation
  • Document Storage
  • Email Notifications

Images & Videos

Q & A

Q. What is ActiveCampaign?

ActiveCampaign is one the leading marketing automation software available in the global market. Not only does it automate a user’s marketing process, but it also automates and streamlines sales and customer support processes. ActiveCampaign provides tools for you to manage and nurture your leads more effectively than before.

Q. Is there a free trial before subscribing to one of ActiveCampaign’s plans?

Yes, ActiveCampaign offers new customers with a 14-day free trial period. This would allow new users to establish a footing on the platform and know about its tools features that can help their company when they choose ActiveCampaign moving forward.

Q. How much does ActiveCampaign cost?

ActiveCampaign offers users four (4) subscription plans that depend on the number of contacts that a business has. For the companies with less than 500 contacts, your company’s options are: the Lite plan ($15/month), the Plus plan ($70/month), the Professional plan ($159/month), and the Enterprise plan ($279/month). Billing is per month unless your business would like to avail a discounted price if you choose to be billed per year.

Q. How does one use ActiveCampaign?

You would need to set up an account with ActiveCampaign, and then you would need to do the following steps:

  • Enable your site tracking
  • Build your very first list
  • Import all of your contacts into the system
  • Separate your contacts using ActiveCampaign’s segmentation tool.
  • Upload your automation process.
  • Manage sales with the available pipeline.