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10+ Best Marketing Automation Softwares 2023

HubSpot Marketing Hub Marketing Automation

Marketing automation software is designed to help marketers capture leads, develop relationships, and move prospects through the sales funnel at scale. This includes several categories of functionality: email, social media, web marketing, multi-channel marketing, and analytics.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
HubSpot Marketing Hub Marketing Automation 4.4 Brian Halligan $40 2006 $513 M 3500+ Singapore 1878+ Reviews 78700+
Keap 4.2 Clate Mask $64 2001 $100 M 650+ Chandler 4131+ Reviews N/A
Drip Marketing Automation 4.4 John Tedesco $19 2012 $14 M 250+ Minneapolis 1879+ Reviews 64500+
GetResponse 4.2 Simon Grabowski $15 1998 $60 M 200+ Gdansk 4223+ Reviews 350000+
RD Station 4.8 Eric Santos $19 2011 $10 M 700+ Florianopolis 7263+ Reviews N/A
Marketo Marketing Automation 4.2 Steve Lucas Custom 2006 $400 M 1300+ California 2500+ Reviews 5000+
Mailchimp All-in-One Marketing Platform 8.9 Ben Chestnut $0 2001 $700 M 800+ Atlanta 13024+ Reviews 11000000+
Omnisend Marketing Automation 4.6 Rytis Lauris $12 2014 $10.2 M 61+ London 3000+ Reviews 7200+
Sharpspring Marketing Automation 4.5 RICK CARLSON $550 1998 $26.2 M 247+ Florida 2500+ Reviews 9000+
Klaviyo Marketing Automation 4.6 Andrew Bialecki $0 2012 $104.5 M 30000+ Massachusetts 2500+ Reviews 700000+
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HubSpot Marketing Hub Marketing Automation

4.4 User Rating
$40 Price
Lead Management, Analytics, Blogging Features
Overview
HubSpot is appropriate for any business interested in effective marketing, but it is especially appropriate for businesses interested in inbound marketing. It's probably not ideal for individual marketers, but it's fantastic for large marketing teams. HubSpot is ideal for any company that needs to integrate their CMS with their marketing materials. HubSpot is a tool that allows you to combine the two, increasing your chances of increasing revenue.
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Keap

4.2 User Rating
$64 Price
Program Management, Segmentation, Mobile Optimized Features
Overview
Over 200,000 entrepreneurs have trusted Keap to help them solve their business problems for the past 20 years and with this,  91% say Keap helps them organize their company's data in one place, 89% say Keap helps them run their business better, and 84% say Keap helped them gain more clients.
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Drip Marketing Automation

4.4 User Rating
$19 Price
Overview
Credited by more than 6000 brands and over 64,500 users spanning in small and medium organizations globally, Drip began providing its high-end ECRM solutions in 2012. Drip is now regarded as one of the top email marketing tools, competing with MailChimp Email Marketing, ActiveCampaign Email Marketing, HubSpot Marketing Hub, and Constant Contact, thanks to its high-end capabilities and widespread appeal among users.
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GetResponse

4.2 User Rating
$15 Price
Web Analytics, Basic Reporting, Segmentation Features
Overview
As one of the marketing automation platform in the industry since 1998 by CEO and founder Simon Grabowski, GetResponse is trusted by both small and large companies by over 350,000 customers in 183 countries and is now available in 27 languages. With over 300 committed individuals on board, the company operates globally with offices in Poland, the United States, Canada, Malaysia, and Russia. 
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RD Station

4.8 User Rating
$19 Price
Segmentation, Basic Reporting, Sending Outbound Emails Features
Overview
Founded in 2011, RD Station has been vigorously growing in the marketing field with a yearly revenue of approximately $10 million and over 700 employees all around the world that provides quality solutions to users. RD Station is Latin America's largest SaaS company located in over 20 countries with a vast number of customers and partner agencies altogether.
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Marketo Marketing Automation

4.2 User Rating
Custom Price
Mobile Optimized, Lead Analysis, Segmentation, Budgeting Features
Overview
Marketo is a commercial version of the world's most popular marketing automation platform built by the company’s CEO, Steve Lucas together with his three outstanding employees Beth Kaiser, Rick Porter, and Tim Chandler in 2006. Thenceforth, the company has grown to a revenue of almost $400 million every year and has over 5,000 paying clients and 2,000 customer reviews credited to the corporation’s large workforce of over 1,300 employees. Generally, Marketo is an excellent tool for organizations of all sizes.
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Mailchimp All-in-One Marketing Platform

8.9 User Rating
$0 Price
Email Designer, Customer analysis, Email tracking, Automated scheduling Features
Overview
Mailchimp first launched their email marketing in 2001 with a small office on the western part of Atlanta by the founders Ben Chestnut and Dan Kurzius. Their company also has other branches located in Brooklyn, Oakland, and Vancouver. They strive to provide effective tools and resources and are especially amiable to small businesses which aim for success.
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Omnisend Marketing Automation

4.6 User Rating
$12 Price
Customize, Segmentation, Automatic Replies, Analytics Features
Overview
In 2014, Omnisend used to be known as Soundest, which is an email marketing platform. In 2017, the company developed from an email service provider to an omni-channel marketing automation platform and changed its name to Omnisend. The company has 3 offices, over 180 team members, and more than 70,000 customers.
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Sharpspring Marketing Automation

4.5 User Rating
$550 Price
Marketing, Analytics, Automation Features
Overview
SharpSpring was founded by Rick Carlson in the year 2012 together with the company’s Chief Technology Officer, Travis Whitton. Its primary office is located in Gainesville, Florida and it has about 265 employees. Its primary industry is Business or Productivity Software but it also offers other industries such as Automation Software, and Media and Information Services.
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Klaviyo Marketing Automation

4.6 User Rating
$0 Price
Bounce tracking, Email templates, Help desk integration Features
Overview
Klaviyo is a marketing technology company founded by Andrew Bialecki and Ed Hallen back in 2012. It is originally based in Boston, Massachusetts and is used by over 265,000 stores globally. Amazingly, the company was a lifestyle business start-up and have eventually developed as a $4.15B email titan.