10+ Best Marketing Automation Softwares 2023

HubSpot is appropriate for any business interested in effective marketing, but it is especially appropriate for businesses interested in inbound marketing. It's probably not ideal for individual marketers, but it's fantastic for large marketing teams. HubSpot is ideal for any company that needs to integrate their CMS with their marketing materials. HubSpot is a tool that allows you to combine the two, increasing your chances of increasing revenue.

Over 200,000 entrepreneurs have trusted Keap to help them solve their business problems for the past 20 years and with this,  91% say Keap helps them organize their company's data in one place, 89% say Keap helps them run their business better, and 84% say Keap helped them gain more clients.

Credited by more than 6000 brands and over 64,500 users spanning in small and medium organizations globally, Drip began providing its high-end ECRM solutions in 2012. Drip is now regarded as one of the top email marketing tools, competing with MailChimp Email Marketing, ActiveCampaign Email Marketing, HubSpot Marketing Hub, and Constant Contact, thanks to its high-end capabilities and widespread appeal among users.

As one of the marketing automation platform in the industry since 1998 by CEO and founder Simon Grabowski, GetResponse is trusted by both small and large companies by over 350,000 customers in 183 countries and is now available in 27 languages. With over 300 committed individuals on board, the company operates globally with offices in Poland, the United States, Canada, Malaysia, and Russia. 

Founded in 2011, RD Station has been vigorously growing in the marketing field with a yearly revenue of approximately $10 million and over 700 employees all around the world that provides quality solutions to users. RD Station is Latin America's largest SaaS company located in over 20 countries with a vast number of customers and partner agencies altogether.

Marketo is a commercial version of the world's most popular marketing automation platform built by the company’s CEO, Steve Lucas together with his three outstanding employees Beth Kaiser, Rick Porter, and Tim Chandler in 2006. Thenceforth, the company has grown to a revenue of almost $400 million every year and has over 5,000 paying clients and 2,000 customer reviews credited to the corporation’s large workforce of over 1,300 employees. Generally, Marketo is an excellent tool for organizations of all sizes.

Mailchimp first launched their email marketing in 2001 with a small office on the western part of Atlanta by the founders Ben Chestnut and Dan Kurzius. Their company also has other branches located in Brooklyn, Oakland, and Vancouver. They strive to provide effective tools and resources and are especially amiable to small businesses which aim for success.

In 2014, Omnisend used to be known as Soundest, which is an email marketing platform. In 2017, the company developed from an email service provider to an omni-channel marketing automation platform and changed its name to Omnisend. The company has 3 offices, over 180 team members, and more than 70,000 customers.

SharpSpring was founded by Rick Carlson in the year 2012 together with the company’s Chief Technology Officer, Travis Whitton. Its primary office is located in Gainesville, Florida and it has about 265 employees. Its primary industry is Business or Productivity Software but it also offers other industries such as Automation Software, and Media and Information Services.

Klaviyo is a marketing technology company founded by Andrew Bialecki and Ed Hallen back in 2012. It is originally based in Boston, Massachusetts and is used by over 265,000 stores globally. Amazingly, the company was a lifestyle business start-up and have eventually developed as a $4.15B email titan.