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10+ Best Marketing Automation Softwares 2021

Before entering into this new age where technology and software are taking over industries, establishing a marketing campaign was always a long and complicated process. However, since the arrival of software, they have provided ways for marketing teams to automate their marketing processes directly into the app. In this case, we have what’s called Marketing Automation.

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Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
SAS 4.1 James Goodnight $8700 1976 $3.3 B 13946+ Cary 2000+ Reviews 83000+
Oracle Eloqua 4.2 Joe Payne $2000 1999 $11 M 136000+ Vienna 2000+ Reviews 64500+
Marketo 4.1 Steve Lucas Custom 2006 $400 M 1300+ California 2500+ Reviews 5000+
Autopilot 4.5 Michael Sharkey $49 2012 $7.4 M 69+ Sydney 2500+ Reviews 2500+
Hatchbuck 4.8 Jonathan Herrick $99 2010 $11.4 M 142+ Saint Louis 2500+ Reviews 814+
Mailchimp 4.5 Ben Chestnut $0 2001 $842.5 M 800+ Atlanta 13024+ Reviews 11000000+
Sharpspring 4.5 Rick Carlson $550 1998 $26 M 247+ Florida 2500+ Reviews 9000+
Omnisend 4.6 Rytis Lauris $12 2014 $10.2 M 61+ London 3000+ Reviews 7200+
Activecampaign 4.6 Jason VandeBoom $15 2003 $90 M 550+ Chicago 4000+ Reviews 100000+
Klaviyo 4.5 Andrew Bialecki $0 2012 $104.5 M 30000+ Massachusetts 2500+ Reviews 700000+


4.1 User Rating
$8700 Price
Risk Management, Data Management, Marketing Analytics Features
SAS is a robust software that provides marketing analytics and risk management in a single platform. As a company, though, SAS is one of the biggest tech companies you can find. When first founded in 1976, SAS simply started as a simple project at North Carolina State University. Now, it has an industry-leading income of $3.3 billion per year. This huge leap is thanks to the excellent steering of company CEO, James Goodnight, and a few superb employees - namely John Beimler, Bill Gibson, and Darryl J. Ivan. Plus, the company also has more than 13,000 hardworking employees that envelopes the enterprise. Still based in Cary, North Carolina, SAS has 2,000 reviews from satisfied customers from around the world. Another important factor that you need to consider, though, is the fact that SAS is not the only company in the industry. It has a few superb competitors that offer fantastic tools and features for marketing automation. These platforms or companies include HubSpot, Hatchbuck, ActiveCampaign, Omnisend, Autopilot, SharpSpring, Klaviyo, Mailchimp, Oracle Eloqua, and Marketo. To learn more about all mentioned platforms, continue reading below now.

Oracle Eloqua

4.2 User Rating
$2000 Price
lead database, Display advertising, Content creation Features
Oracle Eloqua is a highly advanced marketing automation software. The app features a wide range of tools and features that provides marketing solutions for better customer engagement. On the business spectrum, Oracle Eloqua is one of the largest platforms brought to us by the second largest software company in the world, Oracle. Additionally, the company earns more than $40.8 million per year, has more than 64,000 active users worldwide, and it also has more than 136,000 registered employees that continue to develop the platform. The success that Oracle Eloqua is huge thanks to their CEO, Joe Payne, along with a few outstanding employees; two to be exact. They are Andy Fisher and Emine Dekkar. If there is one thing that the numbers above show, it is Oracle Eloqua's excellence as an app. That is why a lot of people choose it over other platforms. However, with that said, it does have some steep competition. The companies that Oracle Eloqua competes with are HubSpot, Hatchbuck, ActiveCampaign, Omnisend, Autopilot, SharpSpring, Klaviyo, Mailchimp, SAS, and Marketo. Learn more about these platforms when you continue reading below.


4.1 User Rating
Custom Price
Mobile Optimized, Lead Analysis, Segmentation, Budgeting Features
Marketo is a world-leading marketing automation software available for commercial use. This is thanks to its huge team of more than 1,300 employees. However, there are three employees that standout from the rest of the batch. These personnel are Beth Kaiser as the Principal Strategic Value Advisor, Rick Porter as Head of Program Management, and Tim Chandler as the Principal Business Analyst. One highly important person who is worth mentioning is company CEO, Steve Lucas. Together, they formed a revolutionary platform in 2006. Since then, their organization now earns approximately $400 million per year. Today, Marketo now has over 5,000 paying customers, as well as more than 2,000 reviews scattered across the internet. Overall, Marketo is a topnotch platform that can benefit businesses of all sizes. It does so, even with steep competition. Yes, they compete with the best companies that offer marketing automation. These other companies include HubSpot, Hatchbuck, ActiveCampaign, Omnisend, Autopilot, SharpSpring, Klaviyo, Mailchimp, Oracle Eloqua, and SAS. Get to know more details about all these companies and see what they can offer when you continue to read below.


4.5 User Rating
$49 Price
Contact database, Conversion tracking, Contact management Features
Autopilot is a marketing software solution that provides you with stunning visuals. The platform allows you to create and manage marketing campaigns, as well as handle lead conversions. The Autopilot software offers marketing capabilities through various channels like email, SMS marketing, and snail-mail. Autopilot provides all that and more to take your marketing to the next level. Established in 2012, Autopilot aims to provide a leading marketing automation solution for various businesses. Given that organizations have their own challenges in managing marketing processes, Autopilot steered its solution to be flexible and comprehensive for their users. With over 2,500+ active users that trust Autopilot the platform is now recognized as one of the best marketing automation software for businesses, competing against its alternatives like HubSpot, Hatchbuck, ActiveCampaign, Omnisend, Sharpsring, Klaviyo, and Oracle Eloqua. On top of that, Autopilot is also currently one of the highest-earning software for marketing automation, earning $7.4 million in revenue.


4.8 User Rating
$99 Price
Marketing Automation, Email Marketing, Unlimited Support Features
Serving a multitude of companies for a decade now, Hatchbuck is one of the go-to sales and marketing software solutions. It’s designed primarily for startups and mid-sized businesses. Hatchbuck offers you an optimized and easy-to-use platform that provides tools such as sales automation, marketing automation, and email marketing as well. Hatchbuck can aid various industries, including advertising, consulting, hospitality, real estate, and so much more. With Hatchbuck, you also benefit from features that help you monitor and maintain your prospects and existing customers. Launched in 2010, Hatchbuck sticks its goal of providing high-end marketing automation for businesses ranging from startups to mid-sized operations. Since its establishment, Hatchbuck instantly becomes popular among hundreds of users worldwide, making them one of the leading platforms for marketing automation. With its high-end features and capabilities, Hatchbuck currently competes for the best marketing automation software chart, against its competitor platforms such as HubSpot, ActiveCampaign, Autopilot, Sharpsring, Omnisend, Oracle Eloqua, SAS, Marketo, Mailchimp, and Klaviyo.


4.5 User Rating
$0 Price
Email Designer, Customer analysis, Email tracking, Automated scheduling Features
Mailchimp is arguably the most popular email marketing and marketing automation software in the world. In fact, Mailchimp has over 11 million active users, making them the most used platforms in the industry. Aside from that, it also has an annual revenue of $842.5 million, as well as more than 800 employees, and more than 13,000 online reviews, most of which are positive reviews. If there is one thing that you can take from this, it is Mailchimp's customer satisfaction guarantee. Aside from outstanding leadership by company CEO, Ben Chestnut, there are also three key employees that helped shape the Mailchimp platform today. These personnel are Tom Klein as Chief Marketing Officer, Sean Cook as Vice President of Marketing, and Marc Hedlund as Senior Director of Engineering. Lastly, Mailchimp also has heavy competitors, including HubSpot, Hatchbuck, ActiveCampaign, Omnisend, Autopilot, SharpSpring, Klaviyo, Oracle Eloqua, and SAS. Know more about these corporations by scrolling down now.


4.5 User Rating
$550 Price
Marketing, Analytics, Automation Features
SharpSpring is a marketing and sales automation platform established in 1998 under SharpSpring, Incorporated. SharpSpring's emergence in today's market started when Rick Carlson, the CEO, and founder of SharpSpring software, conceptualized a sales and marketing automation platform that can is fit for small to medium business sales and marketing processes. Started with numerous trial-and-error process, SharpSpring then formally establishes its name on the market as one of the leading providers of sales and marketing automation. All thanks to the application's optimization functionalities, including behavior-based email capabilities, campaign tracking, and dynamic form builder, SharpSpring now has been trusted by more than 2,000 digital marketing agencies, with over 10,000 businesses that choose the app as their marketing automation platform. Nevertheless, with SharpSpring's popularity in today's market, it becomes one of the potential competitors amongst other marketing automation platforms like ActiveCampaign, HubSpot Marketing Automation, Autopilot, Klaviyo, Oracle Eloqua, SAS, Hatchbuck, Omnisend, and Mailchimp.


4.6 User Rating
$12 Price
Customize, Segmentation, Automatic Replies, Analytics Features
When it comes to all-in-one omnichannel marketing automation platforms, Omnisend is recognized as one of the likely preferred apps for various users today. As one of the leading marketing automation platform, Omnisend creates its name as the marketing automation platform for everyone, thanks to its state-of-the-art functionalities and features that fit businesses of various sizes. Started way back 2014, and was formerly known as Soundest, Omnisend began its mission in providing a comprehensive email marketing platform through Omnisend's co-founders Rytis Lauris and Justas Kriukas. With over 80 individuals spread across several countries, Omnisend extends its helping hand across 50,000+ e-commerce brands, through its automation, campaign, channels, and segmentation solutions. On top of that, as Omnisend grows its community, several renowned businesses and organizations now trust the application as their marketing automation platform, including Unilever, Love Cocoa, Modkat, Thirty Seconds to Mars, Hyper Denim, Lisa Von Tang, Fred Sigal, and K-Deer. hosts various features to help businesses score more leads and increase revenue.


4.6 User Rating
$15 Price
Site Tracking, Automation Goals, Automation Map Features
ActiveCampaign is another marketing automation software built for businesses, combined with the power of customer experience automation, CRM, and sales automation capabilities. Established by Jason VandeBoom in 2003, ActiveCampaign started its service as just a consulting firm, then becomes an on-premises software provider that caters to small and midsize businesses for marketing tasks automation. ActiveCampaign then steered its focus on providing software as a service business from on-premise software, concentrating on marketing and sales automation. Now that ActiveCampaign widens its reach in providing marketing and sales automation, the software now caters to over 90,000 clients with customers in 161 countries, as of 2020. ActiveCampaign also builts other innovative features, as the application provides integration with over 300 applications, such as Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce. With ActiveCampaign's achievements and innovations garnered through the years, no question that the application competes against other top marketing automation software like HubSpot, Mailchimp, Marketo, Oracle Eloqua, and SAS.


4.5 User Rating
$0 Price
Bounce tracking, Email templates, Help desk integration Features
Klaviyo is a cloud-based marketing platform that provides businesses of every size—from small-time down to medium-sized companies, wide scope of monitoring for digital marketing campaigns, mainly for email marketing. The Klaviyo software allows its users to manage leads, monitor potential customers, implement email marketing automation along with the app’s seamless integrations, all packed in one software. Recognized as one of the leading marketing automation platforms, Klaviyo started its goal of delivering high-quality marketing automation services for individuals and organizations in 2012. Since its establishment, Klaviyo becomes the primary platform for more than 700,000 active users, spanning across almost all industries, making them one of the go-to platforms for marketing automation. Klaviyo also becomes one of the leading competitors for other similar marketing automation platforms, such as Autopilot, Oracle Eloqua, Mailchimp, ActiveCampaign, Omnisend, SAS, Marketo, Hatchbuck, and Sharpspring. When it comes to its status as a company, Klaviyo is currently under Andrew Bialecki, as CEO, with a company revenue of $104.5 million.
  • A Marketing Automation software is a tool used by marketers to streamline their marketing processes, including campaigns with a few simple clicks.
  • promotes accountability and transparency between marketing and sales teams.
  • Marketing Automation helps eliminate repetitive tasks from occurring.It decreases the need for manual labor and effort.

In our list of Marketing Automation software below, you can see the best apps that are available in the market today. On top of that, our team has provided a short overview of each platform, complete with their pros and cons. Select the best software for you right now.