10+ Neustar Alternatives and Competitors


9.2 User Rating
$1.2 B Revenue
1988+ No of Employees
1996 Founded
SaaS Industry
Marketing Attribution Software Category
Charles E. Gottdiener CEO

Neustar is a top-notch marketing solution that provides real-time information and analytics for marketers. This cloud-based software functions as deliver actionable, data-driven insights, and high-value business decisions in real-time. All thanks to the app’s A/B Testing Reporting and Statistics Engagement Analytics feature, you can truly get all your necessary results, all in just one software. Programmed under Neustar, Inc., Neustar started its mission of providing real-time information and analytics for marketing in 1998. This software becomes one of the top-rated marketing solutions for analytics, thanks to its high-end solutions and capabilities. With thousands of users that rely on Neustar’s marketing analytics solution, the platform is recognized as one of today’s best marketing attribution platforms, competing against other leading providers like Google Attribution, Leadsrx, Oktopost, Hive9, and Engagio. On top of that, Neustar is also one of the highest-earning providers today, earning more than $700 million in revenue, under Charles E. Gottdiener as CEO.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Impact Marketing Attribution Impact Marketing Attribution 9.4 Bob Ruffolo N/A 2010 $10 M
Santa Barbara
2300+ Reviews
Oktopost Oktopost 9.3 Daniel Kushner $49 2013 $7.3 M
Atlanta 2900+ Reviews
Neustar Neustar 9.2 Charles E. Gottdiener $49 1996 $1.2 B
Virginia 6000+ Reviews
8K +
Leadsrx Leadsrx 9.2 AJ Brown $800 2015 $5 M
Portland 3890+ Reviews
Engagio Engagio 9.1 Jon Miller $25000 2015 $22 M
San Mateo 2670+ Reviews
200 +
Looker Marketing Attribution Looker Marketing Attribution 9.1 Frank Bien N/A 2012 $100 M
California 1878+ Reviews
1.6K +
Bizible Marketing Attribution Bizible Marketing Attribution 9 Aaron Bird $1500 2011 $18 M
Washington 1748+ Reviews
7.2K +
Google Attribution Google Attribution 9 Gabriel Hughes N/A 2005 $12.5 K
California 1654+ Reviews
13K +
Hive9 Hive9 8.8 Darin Hicks $25000 2015 $3 M
Austin 4670+ Reviews
64.5K +
Adobe Analytics MA Adobe Analytics MA 8.5 Shantanu Narayen $9.99 2001 $13 B
France 1789+ Reviews
1M +


“ Controlled Analytics Exploration ”

8/10 (overall) - Vincent W.
  • It’s a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel.
  • It’s generally simple to use and there can be unlimited Viewers.
  • With simplicity comes lack of flexibility.
  • More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers.

“ The definitive platform for combining online and offline insights ”

9/10 (overall) - Verified reviewer
  • The DMP – allows tracking all online media performance (including mobile) and allows for detailed fine-tuning of the individual components
  • Offline analytics and on-boarding – allows connecting online ad data to offline sales, as well as on-boarding existing offline customers for online re-targeting and look-alike audience building
  • The platform was built by bringing separate pieces (from separate acquisitions) together, so some manual work is required if you use all components.
  • But the sales engineering and support teams are super helpful.

“ Powerful Audience Segmentation Tool ”

8.5/10 (overall) - Verified reviewer
  • Great to slice and dice audiences based on index and reach.
  • It is a pretty standard DMP with standard features.
  • There is no feature to easily load audiences into my preferred DSP other than manually selecting segments.
  • the GUI is not as intuitive as it could be.


  • Access Control
  • API
  • Analytics
  • Accounting Intergration
  • Application Integration
  • Assessment Management
  • Automated Billing
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Collaboration Tools
  • Collaborative Workspace
  • Sales Force Automation
  • Team Collaboration

Images & Videos

Q & A

Q. How much does Neustar cost per subscription?

When it comes to Neustar’s pricing, the platform offers a subscription cost starting at $49.00 per month. The platform currently does not have a free version and a free trial version. Upon subscribing to the app, its users can now enjoy high-end A/B testing, reporting, statistics, and engagement analytics that are essential for marketing attribution processes.



Q. What benefits can I get upon utilizing Neustar's marketing attribution solution?

Neustar’s marketing attribution solution has many benefits and stored features that are solely programmed for your needs. The platform’s marketing attribution has the capacity to allow you to understand and influence your customer, leading to conversion, and adjust and analyze your processes in real-time. Neustar’s marketing attribution also allows you to oversee which channels your customers use, across the digital, offline, and other platforms that influence their purchase decisions.

Q. What industries or operations best to use Neustar?

Since marketing attribution becomes one of the essential factors that affect operations customer relation processes, Neustar ensures that they can provide the most diverse range of marketing attribution solutions across various industries. The platform has the capacity to help organizations understand their customers and personalize their marketing in operations like retail, CPG, QSR, financial services, automotive, hospitality, and communications.



Q. Does Neustar offer compliance management?

Yes! Neustar ensures its users that they can not just connect with their customers, but also mitigate non-compliance risk through its compliance management solutions. The platform has the capacity to mitigate dialing compliance risk and mitigate CCPA risk that is essential for connecting with customers.