10+ Neustar Alternatives and Competitors
Neustar
Neustar is a top-notch marketing solution that provides real-time information and analytics for marketers. This cloud-based software functions as deliver actionable, data-driven insights, and high-value business decisions in real-time. All thanks to the app’s A/B Testing Reporting and Statistics Engagement Analytics feature, you can truly get all your necessary results, all in just one software. Programmed under Neustar, Inc., Neustar started its mission of providing real-time information and analytics for marketing in 1998. This software becomes one of the top-rated marketing solutions for analytics, thanks to its high-end solutions and capabilities. With thousands of users that rely on Neustar’s marketing analytics solution, the platform is recognized as one of today’s best marketing attribution platforms, competing against other leading providers like Google Attribution, Leadsrx, Oktopost, Hive9, and Engagio. On top of that, Neustar is also one of the highest-earning providers today, earning more than $700 million in revenue, under Charles E. Gottdiener as CEO.
Alternatives
| Logo | Name Sort | Rating Sort | CEO | Pricing Sort | Founded Sort | Revenue Sort | Employees Sort | Location Sort | Reviews Sort | Customers Sort |
|---|---|---|---|---|---|---|---|---|---|---|
 | Impact Marketing Attribution | Bob Ruffolo | N/A | 2010 | $10 M | 1,000+ | Santa Barbara | 2300+ Reviews | N/A | |
 | Oktopost | Daniel Kushner | $49 | 2013 | $7.3 M | 196+ | Atlanta | 2900+ Reviews | N/A | |
| Neustar | Charles E. Gottdiener | $49 | 1996 | $1.2 B | 1,988+ | Virginia | 6000+ Reviews | 8K + | |
 | Leadsrx | AJ Brown | $800 | 2015 | $5 M | 13+ | Portland | 3890+ Reviews | N/A | |
 | Engagio | Jon Miller | $25000 | 2015 | $22 M | 70+ | San Mateo | 2670+ Reviews | 200 + | |
 | Looker Marketing Attribution | Frank Bien | N/A | 2012 | $100 M | 500+ | California | 1878+ Reviews | 1.6K + | |
 | Bizible Marketing Attribution | Aaron Bird | $1500 | 2011 | $18 M | 250+ | Washington | 1748+ Reviews | 7.2K + | |
 | Google Attribution | Gabriel Hughes | N/A | 2005 | $12.5 K | 50+ | California | 1654+ Reviews | 13K + | |
 | Hive9 | Darin Hicks | $25000 | 2015 | $3 M | 17+ | Austin | 4670+ Reviews | 64.5K + | |
 | Adobe Analytics MA | Shantanu Narayen | $9.99 | 2001 | $13 B | 21,357+ | France | 1789+ Reviews | 1M + |
Contact Info
| Website | Phone | home.neustar | 1-855-898-0036 | twitter.com/#!/Neustar | facebook.com/pg/OfficialNeustar/about/?ref=page_internal | linkedin.com/company/neustar-inc |
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Reviews
“ Controlled Analytics Exploration ”
- It’s a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel.
- It’s generally simple to use and there can be unlimited Viewers.
- With simplicity comes lack of flexibility.
- More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers.
“ The definitive platform for combining online and offline insights ”
- The DMP – allows tracking all online media performance (including mobile) and allows for detailed fine-tuning of the individual components
- Offline analytics and on-boarding – allows connecting online ad data to offline sales, as well as on-boarding existing offline customers for online re-targeting and look-alike audience building
- The platform was built by bringing separate pieces (from separate acquisitions) together, so some manual work is required if you use all components.
- But the sales engineering and support teams are super helpful.
“ Powerful Audience Segmentation Tool ”
- Great to slice and dice audiences based on index and reach.
- It is a pretty standard DMP with standard features.
- There is no feature to easily load audiences into my preferred DSP other than manually selecting segments.
- the GUI is not as intuitive as it could be.
Features
- Access Control
- API
- Analytics
- Accounting Intergration
- Application Integration
- Assessment Management
- Automated Billing
- CRM Integration
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Collaboration Tools
- Collaborative Workspace
- Sales Force Automation
- Team Collaboration
Images & Videos
Q & A
When it comes to Neustar’s pricing, the platform offers a subscription cost starting at $49.00 per month. The platform currently does not have a free version and a free trial version. Upon subscribing to the app, its users can now enjoy high-end A/B testing, reporting, statistics, and engagement analytics that are essential for marketing attribution processes.
Neustar’s marketing attribution solution has many benefits and stored features that are solely programmed for your needs. The platform’s marketing attribution has the capacity to allow you to understand and influence your customer, leading to conversion, and adjust and analyze your processes in real-time. Neustar’s marketing attribution also allows you to oversee which channels your customers use, across the digital, offline, and other platforms that influence their purchase decisions.
Since marketing attribution becomes one of the essential factors that affect operations customer relation processes, Neustar ensures that they can provide the most diverse range of marketing attribution solutions across various industries. The platform has the capacity to help organizations understand their customers and personalize their marketing in operations like retail, CPG, QSR, financial services, automotive, hospitality, and communications.
Yes! Neustar ensures its users that they can not just connect with their customers, but also mitigate non-compliance risk through its compliance management solutions. The platform has the capacity to mitigate dialing compliance risk and mitigate CCPA risk that is essential for connecting with customers.