10+ Looker Marketing Attribution Alternatives and Competitors

Looker Marketing Attribution

9.1 User Rating
$100 M Revenue
500+ No of Employees
2012 Founded
SaaS Industry
Marketing Attribution Software Category
Frank Bien CEO

Looker Marketing Attribution is a marketing attribution solution designed as part of the Looker platform. This platform offers its key features, such as channel ROI, first and last-touch revenue attribution, customer acquisition cost by channel, and much more that are perfect for businesses of various sizes. With Looker Marketing Attribution, users can also enjoy its robust API, allowing them to be flexible on their essential marketing attribution data. Built to provide in-depth analysis on first-touch and last-touch revenue attribution, Looker Marketing Attribution is programmed to simplify marketing attribution processes for businesses. Looker Marketing Attribution also has the capacity to deliver a high-level marketing attribution that oversees deep user-level conversion metrics, allowing users to obtain real-time analysis for customer acquisition cost by channel, channel ROI, and more. With the platform’s high-end marketing attribution features and functionalities, Looker Marketing Attribution becomes the main platform for thousands of users around the globe, making the platform included in the best marketing attribution software charts today.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Impact Marketing Attribution Impact Marketing Attribution 9.4 Bob Ruffolo N/A 2010 $10 M
Santa Barbara
2300+ Reviews
Oktopost Oktopost 9.3 Daniel Kushner $49 2013 $7.3 M
Atlanta 2900+ Reviews
Neustar Neustar 9.2 Charles E. Gottdiener $49 1996 $1.2 B
Virginia 6000+ Reviews
8K +
Leadsrx Leadsrx 9.2 AJ Brown $800 2015 $5 M
Portland 3890+ Reviews
Engagio Engagio 9.1 Jon Miller $25000 2015 $22 M
San Mateo 2670+ Reviews
200 +
Looker Marketing Attribution Looker Marketing Attribution 9.1 Frank Bien N/A 2012 $100 M
California 1878+ Reviews
1.6K +
Bizible Marketing Attribution Bizible Marketing Attribution 9 Aaron Bird $1500 2011 $18 M
Washington 1748+ Reviews
7.2K +
Google Attribution Google Attribution 9 Gabriel Hughes N/A 2005 $12.5 K
California 1654+ Reviews
13K +
Hive9 Hive9 8.8 Darin Hicks $25000 2015 $3 M
Austin 4670+ Reviews
64.5K +
Adobe Analytics MA Adobe Analytics MA 8.5 Shantanu Narayen $9.99 2001 $13 B
France 1789+ Reviews
1M +

Key Employees

John KasterJohn KasterSenior Software Engineerhttps://www.linkedin.com/in/jkaster
Simanta ChakrabortySimanta Chakrabortyhttps://www.linkedin.com/in/simantachakraborty
Joe MoranJoe Moranhttps://www.linkedin.com/in/joe-moran-9106b


“ Looker allows everyone in your company ”

9/10 (overall) - Teena B.
  • It’s an amazing group of people that continue to receive feedback from their customers and iterate time and time again on their product.
  • They truly care about data and their customers, and they want to empower them the best they can.
  • I wish you could define better filters for measures but it’s limited.
  • There are workarounds, meaning modeling out several additional dimensions to arrive at the measure you need to pull regularly, but it’d be much more efficient to allow for measures.

“ Controlled Analytics Exploration ”

7/10 (overall) - Vincent W.
  • It’s a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel.
  • It’s generally simple to use and there can be unlimited Viewers.
  • With simplicity comes lack of flexibility.
  • More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers.

“ The perfect solution for our stage business ”

9/10 (overall) - Nicholas P.
  • Looker is incredibly easy to use for a casual user, which most of our users are.
  • As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.
  • Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that’s not the main reason we bought Looker.
  • Data scientists can use another tool of their choice, we have Looker for people who aren’t data scientists.


  • Access Control
  • Analytics
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Billing & Invoicing
  • Digital Signature
  • Business Intelligence
  • Marketing Automation
  • List Management
  • Engagement Analytics
  • Security
  • Predictive Sales
  • Performance Management
  • Process Management

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Q & A

Q. How much does Looker cost?

Looker offers flexible pricing options for its users. The platform specially designed this pricing method to allow its users to scale its number of users and deployment scope for their operations. On top of that, Looker’s pricing structure perfectly fits small to large businesses; thus, feel free to contact Looker’s sales team today and find out the right solutions that fit your needs.


Q. Is there any free version platform for Looker?

Sadly, Looker doesn’t offer any free version platform. However, the platform offers its users free trial access so that they can get to experience Looker’s powerful BI and marketing attribution solutions across departments and businesses.

Q. What are the primary features offered by Looker?

When it comes to Looker’s features, the platform has a lot to offer for you to drive better outcomes through smarter data-driven experiences. Looker allows you to experience high-end data analytics for your critical business processes, thanks to its powerful features like modern BI and analytics, integrated insights, custom application, and data-driven workflows.

Q. Does Looker offer any integrations with other platforms?

Looker provides high-end data connection functionality that allows you to enjoy fast and easy integration with your favorite data sources. With Looker, you can integrate your marketing attribution and business intelligence processes with platforms like Tray.io, Opsgenie Docs, mParticle, Segment, Marketo, and Stitch. This powerful integration functionality ensures you the best service so that you can focus on insights and analytics, not on your data pipeline.