10+ Impact Marketing Attribution Alternatives and Competitors

Impact Marketing Attribution

9.4 User Rating
$10 M Revenue
1000+ No of Employees
2010 Founded
SaaS Industry
Marketing Attribution Software Category
Bob Ruffolo CEO

Impact Marketing Attribution is a renowned marketing and partnership platform that automates brand optimization and partnership. This software exists to transform the way businesses optimize all types of partnerships through accelerating growth processes, such as onboarding, engagement, and optimization. With Impact Marketing Automation, you can get to enjoy an automated process for the full partnership lifecycle, get precise decision making, and protection from various frauds. Programmed as part of Impact’s partnership automation solution, Impact Marketing Attribution was designed to provide high-level automation for brand optimization and partnership across organizations. This software also leverages smart and confident decisions for businesses, thanks to the application’s data-driven capabilities. As of today, Impact Marketing Attribution has been trusted by multiple businesses and organizations, making the application recognized as one of the best marketing attribution platforms. Also, Impact Marketing Attribution becomes one of the highest-earning providers, earning $10 million in revenue, under Bob Ruffolo as CEO.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Impact Marketing Attribution Impact Marketing Attribution 9.4 Bob Ruffolo N/A 2010 $10 M
Santa Barbara
2300+ Reviews
Oktopost Oktopost 9.3 Daniel Kushner $49 2013 $7.3 M
Atlanta 2900+ Reviews
Neustar Neustar 9.2 Charles E. Gottdiener $49 1996 $1.2 B
Virginia 6000+ Reviews
8K +
Leadsrx Leadsrx 9.2 AJ Brown $800 2015 $5 M
Portland 3890+ Reviews
Engagio Engagio 9.1 Jon Miller $25000 2015 $22 M
San Mateo 2670+ Reviews
200 +
Looker Marketing Attribution Looker Marketing Attribution 9.1 Frank Bien N/A 2012 $100 M
California 1878+ Reviews
1.6K +
Bizible Marketing Attribution Bizible Marketing Attribution 9 Aaron Bird $1500 2011 $18 M
Washington 1748+ Reviews
7.2K +
Google Attribution Google Attribution 9 Gabriel Hughes N/A 2005 $12.5 K
California 1654+ Reviews
13K +
Hive9 Hive9 8.8 Darin Hicks $25000 2015 $3 M
Austin 4670+ Reviews
64.5K +
Adobe Analytics MA Adobe Analytics MA 8.5 Shantanu Narayen $9.99 2001 $13 B
France 1789+ Reviews
1M +


“ Impact Radius has helped us take our affiliate program to the next level! ”

9.5/10 (overall) - Jennifer C
  • I’ve been using Impact for a year now. I’ve been so pleased with the technology and reporting available to us through the platform.
  • I especially like the ability to create SKU exception lists to test various commission models.
  • An area for improvement is the onboarding process for new affiliates.
  • We’ve worked with a few partners who are new to affiliate marketing and some of them have difficultly navigating where to find our product catalog, how to create links, etc.

“ Impact is on the cutting edge ”

10/10 (overall) - Matt H
  • Impact as a platform seems to be on the cutting edge of what it provides for affiliate partners.
  • The look and feel of the dashboard is extremely pleasing while still being extremely practical.
  • The reports sections can be difficult to navigate at times but this is common with similar platforms.
  • Sometimes loading issues effect the speed that reports load and this seems to make the dashboard time out on rare occasions.

“ Awesome Affiliate System ”

9/10 (overall) - Josh Brown
  • Dedicated affiliate management dashboard. It has a ton of great details for those who heavily rely on affiliate sales.
  • Impact seems to be very user-friendly towards new affiliates. This is important because many partners can be new to reselling your product.
  • Impact doesn’t do a good job of filtering out trashy affiliates. In other words, it’s not going to bring you a ton of quality affiliates without you doing the actual work. For example, we receive tens of low-quality coupon based websites that for some reason have 5-star ratings.
  • Background check and sales channel details from potential affiliates could be more transparent. It would be really helpful to see how the reseller plans to promote your products upon checking their application.


  • Access Control
  • Analytics
  • API
  • Agile Software Development
  • Accounting Intergration
  • Application Integration
  • Automated Billing
  • Billing & Invoicing
  • CRM Integration
  • Campaign Analysis
  • Collaboration Tools
  • Campaign Planning
  • Security
  • Predictive Sales

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Q & A

Q. How much does Impact Marketing Attribution cost?

There is no actual pricing model posted within their site when it comes to Impact Marketing Attribution’s price. This method usually requires subscribers to contact the company for pricing details. With this said, feel free to contact Impact Marketing Attribution’s sales team and find out the right pricing plan that would fit your marketing attribution needs.


Q. Does Impact Marketing Attribution offer third-party integrations with other apps?

What makes Impact Marketing Attribution branded as one of the best all-in-one marketing attribution platforms is it offers vast integrations with other available software today. From tag management, shopping engines, media sources, and data enhancements, you can your Impact Marketing Attribution processes with other platforms like BigCommerce, Bing Ads, Amobee, Facebook, Fetch, Google AdWords, LinkedIn, Magento, and Rakuten Linkshare.

Q. What data sources does Impact Marketing Attribution cover?

Impact Marketing Attribution pulls off holistic and transparent capabilities when it comes to product-level attribution, multi-funnel conversion reports, lifetime value metrics, and specialized integrations. The platform delivers these high-end functionalities, for Impact Marketing Attribution pulls data from a wide range of sources. Impact Marketing Attribution covers data sources, including CPA networks, video platforms, native platforms, social platforms, paid search platforms, ad networks, mobile SDKs, and much more.


Q. What benefits can I get in utilizing Impact Marketing Attribution?

Given that the marketing attribution process isn’t as easy as walk-in-a-park, Impact Marketing Attribution emerges to help every user leverage this essential business process. With Impact Marketing Attribution, you can get full control of real-time marketing data, both for the aggregate and event level, so that you can utilize it on-the-go. On top of that, you can track each customer journey toward purchase–marketers; plus, you can have a choice of slicing and dicing your data for internal reporting systems.