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10+ Google Attribution Alternatives and Competitors

Google Attribution

4.5 User Rating
$12.5 K Revenue
50+ No of Employees
2005 Founded
SaaS Industry
Marketing Attribution Software Category
Gabriel Hughes CEO
Overview

Google Attribution or Google Attribution 360 is a management solution that is powered by Google LLC. Google Attribution is a powerful platform that determines how impactful the user's advertisements are, allowing them to create decisions and drive impactful ROI. With Google Attribution's data-driven attribution model, credit shift analysis, and cross-channel conversion paths, users can get to experience a comprehensive marketing solution for better marketing strategies. Designed to provide free, cross-channel data-driven attribution to all customers, Google Attribution was primarily launched in 2017. The platform's release instantly captures multiple management-driven operations, especially for advertisement and marketing. Along with the platform's accurate report conversion totals, de-duplicated across all digital channels, and digital performance tracking capabilities, Google Attribution becomes one of the go-to attribution platforms for more than 12,995+ customers, making the platform branded as one of the best marketing attribution software today. On top of that, Google Attribution becomes one of the highest-earning marketing attribution providers, under the supervision of their current CEO, Gabriel Hughes.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Impact Marketing Attribution 4.7 Bob Ruffolo Custom 2010 $10 M 1000+ Santa Barbara 2300+ Reviews N/A
Bizible Marketing Attribution 4.5 Aaron Bird $1500 2011 $18 M 250+ Washington 1748+ Reviews 7185+
Oktopost 4.6 Daniel Kushner $49 2013 $7.3 M 196+ Atlanta 2900+ Reviews N/A
Neustar 4.6 Charles E. Gottdiener $49 1996 $1.2 B 1988+ Virginia 6000+ Reviews 8000+
Leadsrx 4.6 AJ Brown $800 2015 $5 M 13+ Portland 3890+ Reviews N/A
Hive9 4.4 Darin Hicks $25000 2015 $3 M 17+ Austin 4670+ Reviews 64500+
Engagio 4.5 Jon Miller $25000 2015 $22 M 70+ San Mateo 2670+ Reviews 200+
Looker Marketing Attribution 4.5 Frank Bien Custom 2012 $100 M 500+ California 1878+ Reviews 1600+
Windsor 4.2 Lesley $Free 2015 $3.4 M 532+ Zürich 2450+ Reviews N/A
Adobe Analytics MA 4.2 Shantanu Narayen $9.99 2001 $13 B 21357+ France 1789+ Reviews 1000000+

Key Employees

Image Name Designation Email ID Twitter Linkedin
Patrick Lauro Skilled Operation Manager N/A N/A https://in.linkedin.com/public-profile/in/patrick-lauro-6068645a
Dipan Kumar Das cyber security specialist N/A N/A https://in.linkedin.com/public-profile/in/dipan-kumar-das
Angela Shikwambana co founder N/A N/A https://in.linkedin.com/public-profile/in/angela-shikwambana-ba-vc-a1705193

Reviews

“ Best tool to analyze your website! ”

4.75/5 (overall) - Esra Kayabal
Pros:
  • User Management (permissions are safe and secure across teams)
  • Real-Time Data (reporting is live and provides rich insights to site activity)
Cons:
  • Facebook Ads Reporting (ability to segment by ad set and ad creative without the need for a custom UTM)
  • Better Google Data Studio templates for social media and conversion tracking

“ The awesome tool to Track your Website Traffic ”

4.5/5 (overall) - Umair Butt
Pros:
  • Conversion Tracking (easy to setup and analyze results)
  • Custom Views (customize the dashboard to your preference)
Cons:
  • Easier implementation with Google Tag Manager (no need for multiple code snippets)
  • Better training tools and resources for beginners

“ Best and Incredible Web Analytics Service ”

4.25/5 (overall) - Abid Sheikh
Pros:
  • GA makes it very simple to see what content on our blog is being viewed, and how users are finding it.
  • Being able to share access with internal and external partners makes getting someone outside our department “up to speed” much easier.
Cons:
  • More on-screen tips would be nice (though it’s hard to implement those without being intrusive).
  • Missing some detailed tracking that Adobe Analytics has

Features

  • Access Control
  • Analytics
  • Accounting Integration
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Billable Hours Tracking
  • List Management
  • Employee Management
  • Mobile apps
  • Sales Enablement
  • Sales Force Automation
  • Team Collaboration
  • Predictive Sales
  • Process Management

Images & Videos

Q & A

Is Google Attribution free to use?

Yes! Google Attribution is free, cross-channel data-driven attribution programmed to cater to every user’s marketing attribution needs. This platform is designed to allow marketers to report conversion totals accurately, oversee digital performance, and track brand and customer journey for free, in just one platform. On top of that, the platform also offers you campaign attribution functionality for mobile app deep linking.

What third-party platform integrations does Google Attribution supports?

So that Google Attribution can allow its users to simplify their marketing attribution processes, the platform programmed helpful high-end integrations for greater marketing attribution insights. Google Attribution allows its users to integrate their essential marketing attribution in platforms like Google AdWords, Webmaster Tools, AdSense, FeedBurner, YouTube, Google Docs, Qualaroo, Visual Website Optimizer, and AddThis

What features can I enjoy with Google Attribution?

Google Attribution offers you an advanced machine learning technology that leverages your marketing attribution processes at the top of its game. Google Attribution ensures that you can make the best out of your marketing attribution, thanks to its high-end features like a free data-driven attribution model, cross-channel conversion paths, and state-of-the-art credit shift analysis

What rule-based attribution models does Google Attribution features?

When it comes to attribution models, Google Attribution features five models that users can utilize. Google Attribution provides the first-click attribution, last-click attribution, linear attribution, time decay attribution, and position-based attribution models

What data-driven attribution report types does Google Attribution offers?

What makes Google Attribution top in the best marketing attribution software list is it provides a project-based UI that enables its users to access insights across multiple Google Analytics properties and conversion types and new attribution reports. The type of reports that users can access for their data-driven attribution models includes conversion paths, conversion path length, mode comparison length, and conversion lag.

Alternatives

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