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10+ Bizible Marketing Attribution Alternatives and Competitors

Bizible Marketing Attribution

4.5 User Rating
$18 M Revenue
250+ No of Employees
2011 Founded
SaaS Industry
Marketing Attribution Software Category
Aaron Bird CEO
Overview

Bizible Marketing Attribution is a platform that allows businesses to track and optimize sales and revenue. Bizible Marketing Attribution's goal is to unify sales outcomes so that its users can create the right marketing decisions and drive revenue across their operations. These impactful benefits work through Bizible's high-end features like account-based measurement, custom attribution modeling, ad network integration, funnel insights, event and conference tracks, and more. Founded by Aaron Bird, Peter Thompson, and Andy Turman in 2011, Bizible was designed to deliver high-end marketing attribution that enables hundreds of companies to measure and plan revenue. Bizible Marketing Attribution allows these benefits to happen, thanks to the platform's sales outcomes and machine learning capabilities. Today, with over 7,000+ customers that trust the platform, Bizible Marketing Automation becomes one of the best marketing attribution platforms to use, competing against some of the leading marketing attribution providers like Google Attribution, Impact Marketing Attribution, Looker Marketing Attribution, Engagio, Hive9, and Neustar.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Impact Marketing Attribution 4.7 Bob Ruffolo Custom 2010 $10 M 1000+ Santa Barbara 2300+ Reviews N/A
Oktopost 4.6 Daniel Kushner $49 2013 $7.3 M 196+ Atlanta 2900+ Reviews N/A
Google Attribution 4.5 Gabriel Hughes Custom 2005 $12.5 K 50+ California 1654+ Reviews 12995+
Neustar 4.6 Charles E. Gottdiener $49 1996 $1.2 B 1988+ Virginia 6000+ Reviews 8000+
Leadsrx 4.6 AJ Brown $800 2015 $5 M 13+ Portland 3890+ Reviews N/A
Hive9 4.4 Darin Hicks $25000 2015 $3 M 17+ Austin 4670+ Reviews 64500+
Engagio 4.5 Jon Miller $25000 2015 $22 M 70+ San Mateo 2670+ Reviews 200+
Looker Marketing Attribution 4.5 Frank Bien Custom 2012 $100 M 500+ California 1878+ Reviews 1600+
Windsor 4.2 Lesley $Free 2015 $3.4 M 532+ Zürich 2450+ Reviews N/A
Adobe Analytics MA 4.2 Shantanu Narayen $9.99 2001 $13 B 21357+ France 1789+ Reviews 1000000+

Key Employees

Image Name Designation Email ID Twitter Linkedin
Peter Thompson Senior Director N/A N/A https://www.linkedin.com/in/peterathompson
Alex Kilby Sales & Marketing Leader N/A N/A https://www.linkedin.com/in/alexkilby
David Sigley Director of Commercial Sales N/A N/A https://www.linkedin.com/in/david-sigley-07131634

Reviews

“ I love using Bizible. It is the only tool that allows us to see end to end marketing attribution ”

4.75/5 (overall) - Francesca K
Pros:
  • Bizible is an awesome integration with salesforce. It gives us the ability to do end to end attribution, so we understand how leads move through the funnel based on different marketing interventions.
  • It’s changed how our marketing team runs demand generation. Now that we can see each touchpoint (organic, email, organic again, PPC etc.) we can put our creative resources to good use because we know what channels provide the most net new leads. Bizible integrates easily with SalesForce.
Cons:
  • The app is very slow and sometimes unresponsive. We have it plugged into Salesforce to do auto-reports so we don’t have too much trouble, but sometimes performance is wonky.
  • It’s not very intuitive. You have to have a very strong understanding of Salesforce and your contact fields in order to run any type of report.

“ Needed for any marketer running multi-touch campaigns ”

4.25/5 (overall) - Talmage E
Pros:
  • We needed this for our marketing programs and this has changed how we look at campaigns and leads.
  • Bizible is an attribution model tool that integrates with various platforms like Salesforce so you can see exactly where the revenue is coming from and at what stage
Cons:
  • Bizible analytics are not always the most accurate or the easiest to use.
  • Although the tool is very robust it takes a while to learn how to operate it and to integrate it so there’s a learning curve. In addition the UI could be a bit better

“ The Attribution Model for B2B Businesses ”

4/5 (overall) - Verified Reviewer
Pros:
  • Easy to use, easy to set-up, does what it’s supposed to and great customer support! Gets you the data you need into your CRM for every touch point.
  • Bizible Attribution Touchpoints associate contacts and marketing campaigns to opportuties, allowing to quantify full path marketing ROI and measure effectineness of marketing channels
Cons:
  • Not many Cons that I can think of, although in their earlier stages, they didn’t integrate as well into other tools like they do now.
  • It takes time to fine tune the system and find the most appropriate model that measure the company ROI

Features

  • Access Control
  • Analytics
  • Accounting Integration
  • Application Integration
  • Assignment Management
  • Campaign Analysis
  • List Management
  • Engagement Analytics
  • Security
  • Marketing Automation
  • Predictive Sales
  • Engagement Analytics
  • Sales Force Automation
  • Performance Management
  • Process Management

Images & Videos

Q & A

How much does it cost to subscribe with Bizible Marketing Attribution?

Bizible Marketing Attribution offers a custom pricing solution for its users. For you to enjoy Bizible’s measurement and reporting solution for marketing attribution, you need to request an actual quote through info.bizible.com/pricing. Upon subscribing to Bizible Marketing Attribution, you can enjoy the platform’s advanced multi-touch attribution, keyword optimization, powerful insight, and easy onboarding functionality.

Can I integrate Bizible Marketing Attribution with other platforms?

Yes! Bizible Marketing Attribution ensures that you can seamlessly handle your critical marketing attribution processes through its high-end integrations with other third-party platforms. Bizible Marketing Attribution allows you to integrate with other third-party platforms like WordPress, HubSpot Marketing Hub, Salesforce Sales Cloud, Marketo Engage, Olark, Pardot, Act-On, Joomla, Uberflip, CallTrackingMetrics, and Optimizely

Can I connect Adwords to Salesforce via Bizible Marketing Attribution?

Integration of Adwords to Salesforce is another capability that Bizible Marketing Attribution offers. Bizible Marketing Attribution allows you to connect Adwords API into Salesforce, enabling you to make your processes automatic and seamless. On top of that, because it uses Adwords’ API, you can track down the granularity of keyword data right into the platform. The platform also offers non-automatic capability, for you can manually track your AdWords campaigns through UTM parameters

What marketing attribution features can I enjoy with Bizible Marketing Attribution?

Bizibible Marketing Attribution encompasses all the basic and advanced features for your operation’s marketing attribution processes. The platform unifies behavioral and ad data capabilities, as well as sales outcomes and machine learning for better marketing decisions. With Bizible Marketing Attribution, you can enjoy account-based measurement, full-funnel insights, custom attribution modeling, ad-network integration, everytouch attribution, and events & conferences tracking.

What companies today utilize Bizible Marketing Attribution?

With thousands of customers that utilize Bizible Marketing Attribution today, several renowned companies and brands choose to utilize the platform as their main marketing attribution software. To name a few, companies like Verizon, Dell, Cisco, Paycor, Dyson, and Eventbrite relies on Bizible Marketing Attribution.

Alternatives

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