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10+ Adobe Analytics MA Alternatives and Competitors

Adobe Analytics MA

4.2 User Rating
$13 B Revenue
21357+ No of Employees
2001 Founded
SaaS Industry
Marketing Attribution Software Category
Shantanu Narayen CEO
Overview

Adobe Analytics MA or Adobe Analytics is an award-winning solution designed to provide real-time analytics and comprehensive segmentation across businesses' marketing channels. Adobe Analytics offers vast functionalities that mix, match, and analyze data across the customer journey while getting versatile reporting, predictive intelligence and more. From basic web tracking down to attribution, Adobe Analytics has everything that users' can experience in redefining the possibilities of their marketing processes. As a part of Adobe Inc's multimedia, creativity software products, and digital marketing solutions, Adobe Analytics encompasses Adobe's state-of-the-art machine learning and advanced statistical models that fit for every marketing process. Along with its high-end technology for marketing attribution, Adobe Analytics becomes part of the best marketing attribution software charts, making the platform one of the leading competitors for other marketing attribution providers like Google Attribution, Impact Marketing Attribution, LeadsRx, Oktopost, Bizible Marketing Attribution, and Hive9. On top of that, Adobe Analytics is recognized as one of the highest-earning marketing attribution software, earning $13 billion in revenue.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Impact Marketing Attribution 4.7 Bob Ruffolo Custom 2010 $10 M 1000+ Santa Barbara 2300+ Reviews N/A
Bizible Marketing Attribution 4.5 Aaron Bird $1500 2011 $18 M 250+ Washington 1748+ Reviews 7185+
Oktopost 4.6 Daniel Kushner $49 2013 $7.3 M 196+ Atlanta 2900+ Reviews N/A
Google Attribution 4.5 Gabriel Hughes Custom 2005 $12.5 K 50+ California 1654+ Reviews 12995+
Neustar 4.6 Charles E. Gottdiener $49 1996 $1.2 B 1988+ Virginia 6000+ Reviews 8000+
Leadsrx 4.6 AJ Brown $800 2015 $5 M 13+ Portland 3890+ Reviews N/A
Hive9 4.4 Darin Hicks $25000 2015 $3 M 17+ Austin 4670+ Reviews 64500+
Engagio 4.5 Jon Miller $25000 2015 $22 M 70+ San Mateo 2670+ Reviews 200+
Looker Marketing Attribution 4.5 Frank Bien Custom 2012 $100 M 500+ California 1878+ Reviews 1600+
Windsor 4.2 Lesley $Free 2015 $3.4 M 532+ Zürich 2450+ Reviews N/A

Pricing

Starting
  • $9.99/Month

Key Employees

Image Name Designation Email ID Twitter Linkedin
Durin Gleaves Product Manager N/A N/A https://www.linkedin.com/in/duringleaves
Nathan Etter Vice President N/A N/A https://www.linkedin.com/in/nathanetter
Ben Forta Senior Director N/A N/A https://www.linkedin.com/in/benforta

Reviews

“ Wonderful invention with so many useful features ”

4.75/5 (overall) - Jennifer Sutay
Pros:
  • Flexibility to create new reports to align with business needs.
  • Many visualization options for reporting—quick and easy.
Cons:
  • Price can be very steep for smaller companies but worth it if you have the resources to utilize the tool to it’s fullest.
  • Powerful but can be overwhelming for new users. Need a simple learning course to get new users started.

“ Adobe Experience Manager ”

4.25/5 (overall) - Derek Estrada
Pros:
  • Alerts you when there are anomalies in your analytics.
  • The Data is journey focused/goal focused
Cons:
  • Definitely not as mainstream as Google Analytics.
  • Somehow it doesn’t always match our analytics correctly.

“ An enterprise content manager that acts like visual studios ”

4/5 (overall) - Cami Krech
Pros:
  • Multiple different data analysis options: Conversion funnel, flow chart, fallout and etc.
  • Large variety of different metrics and dimensions
Cons:
  • Online work-space works slower than “ad hoc” desktop tool.
  • Also data limitations could be improved so it would capture data for whole month.

Features

  • Access Control
  • Analytics
  • Accounting Integration
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Campaign Management
  • Campaign Analysis
  • Customization
  • Employee Management
  • Campaign Scheduling
  • Campaign Planning
  • Team Collaboration
  • Performance Management
  • Process Management

Images & Videos

Q & A

How much does Adobe Analytics cost?

When it comes to Adobe Analytics’ price, the platform is, no doubt, relatively expensive software for marketing attribution compared to its alternatives. Adobe Analytics’ cost starts at $100,000 and higher for more website hits. However, the good news is Adobe Analytics provides its users a flexible subscription option, so you might as well contact Adobe Analytics today

What are the key components offered by Adobe Analytics?

As a part of the Adobe Experience Cloud, Adobe Analytics encompasses an all-in-one solution that enables marketers to apply detailed segmentation and real-time analytics for marketing attribution processes across different marketing channels. This platform provides its high-end analysis workspace, report suites, dimensions, metrics, segments, date range, data extension, intelligent analytics, export data, and data workbench

What benefits can I get in utilizing Adobe Analytics?

Adobe Analytics provides you valuable insights that help you maximize your essential business marketing processes. Adobe Analytics gives you impactful benefits that would leverage your marketing game into the next level, for the platform allows you to get personalized experiences, better ad spend, campaign ROI, and content monetization, as well as real-time web analytics, predictive analytics, marketing analytics, and attribution

Can I integrate Adobe Analytics with other platforms?

Absolutely! Adobe Analytics offers third-party integrations that allow you to your marketing processes in meeting your specific requirements. With Adobe Analytics, you can integrate your processes with other Adobe Experience Cloud solutions, including Adobe Target, Audience Manager, Advertising Cloud, Adobe Campaign, and Adobe Experience Manager. On top of that, you can also integrate with other top technology brands like Branch.io, BrightEdge, Hootsuite, and Invoca

Why some reports missing in the Adobe Analytics navigation menu?

If there are any reports missing from the Adobe Analytics navigation menu, most commonly, it originates from either restricted permissions or menu customization. For you to address this issue, contact Adobe Analytics’ product admin so that you have access to all the dimensions and metrics needed

Alternatives

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