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10+ Best Marketing Attribution Softwares 2021

Marketing attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Windsor 4.2 Lesley $Free 2015 $3.4 M 532+ Zürich 2450+ Reviews N/A
Engagio 4.5 Jon Miller $25000 2015 $22 M 70+ San Mateo 2670+ Reviews 200+
Hive9 4.4 Darin Hicks $25000 2015 $3 M 17+ Austin 4670+ Reviews 64500+
Leadsrx 4.6 AJ Brown $800 2015 $5 M 13+ Portland 3890+ Reviews N/A
Neustar 4.6 Charles E. Gottdiener $49 1996 $1.2 B 1988+ Virginia 6000+ Reviews 8000+
Oktopost 4.6 Daniel Kushner $49 2013 $7.3 M 196+ Atlanta 2900+ Reviews N/A
Adobe Analytics MA 4.2 Shantanu Narayen $9.99 2001 $13 B 21357+ France 1789+ Reviews 1000000+
Google Attribution 4.5 Gabriel Hughes Custom 2005 $12.5 K 50+ California 1654+ Reviews 12995+
Bizible Marketing Attribution 4.5 Aaron Bird $1500 2011 $18 M 250+ Washington 1748+ Reviews 7185+
Impact Marketing Attribution 4.7 Bob Ruffolo Custom 2010 $10 M 1000+ Santa Barbara 2300+ Reviews N/A

Windsor

4.2 User Rating
$Free Price
Attribution, Modelling, Data Integration, Optimization Features
Overview
Windsor is an advanced marketing attribution software platform designed to leverage marketing attribution processes for marketing teams and advertising companies worldwide. The app aims to provide users with valuable insights to make more informed decisions from their customers’ journeys. With Windsor, you can access its robust features to manage marketing performance, optimize Google Ads, and optimize keywords. Aside from automating marketing data, Windsor also lets you collaborate with your team for a faster and efficient marketing attribution process. Since Windsor's marketing attribution solution's release, the platform has provided single touchpoint models, multi-touchpoint rule-based models, algorithmic or data-driven models, and econometric models; that is necessary for marketing attribution. The platform becomes the avenue for multiple marketing and advertising professionals in measuring the efficiency of their marketing and advertising processes, making the Windsor branded as one of the best marketing attribution platforms. On top of that, Windsor also competes for the leading marketing attribution providers, together with other platforms like LeadsRx, Oktopost, Bizible Marketing Attribution, Hive9, and Impact Marketing Attribution.

Engagio

4.5 User Rating
$25000 Price
Lead Intelligence, Lead Management, Segmentation Features
Overview
Engagio is an account-based marketing platform programmed for every marketer's accounting and marketing processes. This software is designed to simplify marketing by providing automation tools for engagement analytics, marketing data gathering, and sales-and-marketing alignment. With Engagio, marketers can successfully execute account-centric processes, as well as marketing processes, in just one solution. Founded in 2015 by Jon Miller, Engagio was programmed to deliver a go-to platform for account-based marketing strategy. Upon its development, the platform offers a comprehensive suite of products to enable an ABM go-to-market strategy, namely Engagio ABM Foundation, Engagio Engage Analytics, Engagio Engage ABM Automation, Engagio Dash Attribution, and Engagio Scout Chrome. Since its release, the platform instantly creates a reputation as one of the best marketing attribution platform that fits business-to-business marketers, making the app one of the primary competitor for other leading providers like Neustar, LeadsRx, Google Attribution, Bizible Marketing Attribution, Impact Marketing Attribution, and Oktopost.

Hive9

4.4 User Rating
$25000 Price
Marketing Planning, Budgeting/Forecasting, Collaboration Features
Overview
Hive9 is an all-in-one marketing performance management solution built to provide top-rated marketing budgets, marketing resource management, and attribution solutions for businesses. Programmed as a comprehensive cloud-based solution, Hive9 has the capacity to view all plans and budgets, manage revenue performance, optimize full customer experience, and measure real-time visibility anytime, anywhere. Hive9 also delivers multiple models functionality that allows users to discover the right marketing model needed to analyze to understand their processes. Founded in 2015, Hive9 was programmed to encompass all the essential marketing planning for business in one app. The platform's smart and efficient functionality of providing the best marketing solutions, especially with the right attribution model, makes Hive9 branded as one of today's best marketing attribution platforms for various businesses and organizations. With its impact on delivering the best marketing attribution solutions, Hive9 becomes the primary platform for more than 64,500+ users, making the app recognized as one of the leading competitors for other platforms like Impact Marketing Attribution, Bizible Marketing Attribution, Oktopost, Google Attribution, Neustar, and LeadsRx.

Leadsrx

4.6 User Rating
$800 Price
Marketing, Analytics, ROI Tracking, Marketing Attribution Features
Overview
LeadsRx is a marketing attribution platform designed for B2B and B2C businesses. This software emerges as it aims to help marketers with driving revenue and customer engagement for advertising. LeadsRx functions by aiding users to calculate how much they spend on advertising and how much revenue they can get in return through the app's demographic and analytic data capabilities. What also makes LeadsRx a comprehensive marketing attribution platform is it offers 50+ software integrations that allow users to connect their entire marketing technology stack straight from the app. Designed as a cloud-based platform that captures various touchpoints, LeadsRx has the capacity to deliver high-end solutions that pave the way for profitable revenue growth with fast innovation. LeadsRx encompasses an unrivaled multi-touch attribution through its Universal Conversion Tracking Pixel technology, enabling users to grow their business that goes along with customer intelligence practices. With the platform's state-of-the-art capabilities and proven solutions, LeadsRx is currently recognized as one of the best marketing attribution platforms that fit various users.

Neustar

4.6 User Rating
$49 Price
A/B Testing, Reporting & Statistics, Engagement Analytics Features
Overview
Neustar is a top-notch marketing solution that provides real-time information and analytics for marketers. This cloud-based software functions as deliver actionable, data-driven insights, and high-value business decisions in real-time. All thanks to the app's A/B Testing Reporting and Statistics Engagement Analytics feature, you can truly get all your necessary results, all in just one software. Programmed under Neustar, Inc., Neustar started its mission of providing real-time information and analytics for marketing in 1998. This software becomes one of the top-rated marketing solutions for analytics, thanks to its high-end solutions and capabilities. With thousands of users that rely on Neustar's marketing analytics solution, the platform is recognized as one of today's best marketing attribution platforms, competing against other leading providers like Google Attribution, Leadsrx, Oktopost, Hive9, and Engagio. On top of that, Neustar is also one of the highest-earning providers today, earning more than $700 million in revenue, under Charles E. Gottdiener as CEO.

Oktopost

4.6 User Rating
$49 Price
Social Media, Marketing Analytics, Collaboration Features
Overview
Oktopost is a single platform programmed to deliver social media management solutions for B2B. Oktopost has the capability to provide access to the actual ROI of social media by allowing its users to track leads for their social media posts. With Oktopost, marketers can easily publish content and engage with audiences, plus get to experience industry-leading integration with marketing automation platforms like Marketo, Act-On, Eloqua, and so much more. Since its release in the market, Oktopost has been the primary platform for multiple social media professionals worldwide. Oktopost bagged recognition as one of the best social media management platform today that provides simple and easy-to-use functionality for various users. Together with its high-end features, Oktopost becomes one of the most preferred platforms for multiple users, making the application recognized as the primary competitor for other leading providers like Engagio, Hive9, Looker Marketing Attribution, Google Attribution, Neustar, Bizible Marketing Attribution, and Impact Marketing Attribution.

Adobe Analytics MA

4.2 User Rating
$9.99 Price
Collaboration Analytics, Online support, Display
 management Features
Overview
Adobe Analytics MA or Adobe Analytics is an award-winning solution designed to provide real-time analytics and comprehensive segmentation across businesses' marketing channels. Adobe Analytics offers vast functionalities that mix, match, and analyze data across the customer journey while getting versatile reporting, predictive intelligence and more. From basic web tracking down to attribution, Adobe Analytics has everything that users' can experience in redefining the possibilities of their marketing processes. As a part of Adobe Inc's multimedia, creativity software products, and digital marketing solutions, Adobe Analytics encompasses Adobe's state-of-the-art machine learning and advanced statistical models that fit for every marketing process. Along with its high-end technology for marketing attribution, Adobe Analytics becomes part of the best marketing attribution software charts, making the platform one of the leading competitors for other marketing attribution providers like Google Attribution, Impact Marketing Attribution, LeadsRx, Oktopost, Bizible Marketing Attribution, and Hive9. On top of that, Adobe Analytics is recognized as one of the highest-earning marketing attribution software, earning $13 billion in revenue.

Google Attribution

4.5 User Rating
Custom Price
Custom dashboards, Keyword referrals, API Analytics Features
Overview
Google Attribution or Google Attribution 360 is a management solution that is powered by Google LLC. Google Attribution is a powerful platform that determines how impactful the user's advertisements are, allowing them to create decisions and drive impactful ROI. With Google Attribution's data-driven attribution model, credit shift analysis, and cross-channel conversion paths, users can get to experience a comprehensive marketing solution for better marketing strategies. Designed to provide free, cross-channel data-driven attribution to all customers, Google Attribution was primarily launched in 2017. The platform's release instantly captures multiple management-driven operations, especially for advertisement and marketing. Along with the platform's accurate report conversion totals, de-duplicated across all digital channels, and digital performance tracking capabilities, Google Attribution becomes one of the go-to attribution platforms for more than 12,995+ customers, making the platform branded as one of the best marketing attribution software today. On top of that, Google Attribution becomes one of the highest-earning marketing attribution providers, under the supervision of their current CEO, Gabriel Hughes.

Bizible Marketing Attribution

4.5 User Rating
$1500 Price
Track marketing Single, Touch Attribution, Lead Analysis Integrations Features
Overview
Bizible Marketing Attribution is a platform that allows businesses to track and optimize sales and revenue. Bizible Marketing Attribution's goal is to unify sales outcomes so that its users can create the right marketing decisions and drive revenue across their operations. These impactful benefits work through Bizible's high-end features like account-based measurement, custom attribution modeling, ad network integration, funnel insights, event and conference tracks, and more. Founded by Aaron Bird, Peter Thompson, and Andy Turman in 2011, Bizible was designed to deliver high-end marketing attribution that enables hundreds of companies to measure and plan revenue. Bizible Marketing Attribution allows these benefits to happen, thanks to the platform's sales outcomes and machine learning capabilities. Today, with over 7,000+ customers that trust the platform, Bizible Marketing Automation becomes one of the best marketing attribution platforms to use, competing against some of the leading marketing attribution providers like Google Attribution, Impact Marketing Attribution, Looker Marketing Attribution, Engagio, Hive9, and Neustar.

Impact Marketing Attribution

4.7 User Rating
Custom Price
Channel Analytics, Coupon Management, ROI Tracking Features
Overview
Impact Marketing Attribution is a renowned marketing and partnership platform that automates brand optimization and partnership. This software exists to transform the way businesses optimize all types of partnerships through accelerating growth processes, such as onboarding, engagement, and optimization. With Impact Marketing Automation, you can get to enjoy an automated process for the full partnership lifecycle, get precise decision making, and protection from various frauds. Programmed as part of Impact's partnership automation solution, Impact Marketing Attribution was designed to provide high-level automation for brand optimization and partnership across organizations. This software also leverages smart and confident decisions for businesses, thanks to the application's data-driven capabilities. As of today, Impact Marketing Attribution has been trusted by multiple businesses and organizations, making the application recognized as one of the best marketing attribution platforms. Also, Impact Marketing Attribution becomes one of the highest-earning providers, earning $10 million in revenue, under Bob Ruffolo as CEO.