10+ TapClicks Alternatives and Competitors



9.3 User Rating
$13 M Revenue
153+ No of Employees
2009 Founded
SaaS Industry
Marketing Analytics Software Category
Babak Hedayati CEO

TapClicks is another leading marketing analytics platform programmed to simplify businesses’ marketing analytics processes. Established in 2009, this platform provides all-in-one marketing analytics capabilities, making the app branded as one of today’s best marketing analytics software. TapClicks is also recognized as one of the fastest-growing marketing analytics providers, earning $13 million in revenue.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Hubspot Marketing Analytics Hubspot Marketing Analytics 9.6 Brian Halligan $40 2006 $674.9 M
Cambridge 3000+ Reviews
78.7K +
Funnel.io Funnel.io 9.4 Fredrik Skantze $499 2014 $8 M
Sweden 2300+ Reviews
700 +
TapClicks TapClicks 9.3 Babak Hedayati $25 2009 $13 M
San Jose 3890+ Reviews
4K +
Pathmatics Pathmatics 9.3 Gabe Gottlieb $10000 2009 $9.3 M
Santa Monica
5000+ Reviews
IBM Digital Analytics IBM Digital Analytics 9.2 Kwame Awuku N/A 1983 $77 B
New York 1565+ Reviews
2.2K +
Morphio Morphio 9.1 Eric Vardon $39 2011 $1.1 B
Toronto 3400+ Reviews
Adobe Analytics Adobe Analytics 9 Shantanu Narayen $9.99 2001 $13 B
France 1789+ Reviews
1M +
Bizible Marketing Analytics Bizible Marketing Analytics 9 Aaron Bird $1500 2011 $18 M
Washington 1748+ Reviews
7.2K +
Adverity Adverity 9 Alexander Igelsböck N/A 2014 $44.2 M
London 3400+ Reviews
64.5K +
Moat Analytics Moat Analytics 8.8 Jonah Goodhart $25 2007 $67.5 M
New York 4500+ Reviews



Key Employees

Mark HansenMark HansenGeneral Manager of Data Solutionshttps://www.linkedin.com/in/markdhansen
Michael MertzMichael MertzVPhttps://www.linkedin.com/in/michaelmertz
Bala VasireddiBala VasireddiGeneral Managerhttps://in.linkedin.com/in/vasireddi


“ Unrivaled Customization in Order Management and Reporting ”

9/10 (overall) - Kiri T.
  • The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
  • It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.
  • As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.
  • I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately.

“ Pretty easy to use, and great customer support ”

9.5/10 (overall) - Parker R
  • We use it, but we are currently in the market for a more robust analytics platform.
  • Clients in large organisations love it as they can take the information higher up to management in a clean, easy to understand format.
  • Couldn’t access some features I wanted, pricing was unclear.
  • I fear that some of our team members do not use the TapClicks dashboard to its full potential because they are still novice.

“ Save a ton of time and make pretty reports! ”

8/10 (overall) - Peter P
  • TC is a great option for our clients to provide them weekly and monthly reports. We are able to also grant our clients dashboards which allows them 24/7 access to their data.
  • I like the look of it and when it works, it’s great.
  • But there are times where naming conventions change or a data view is suddenly limited due to an update and it can be frustrating to figure it out.
  • At times, there are almost to many tools/options, and you can get in trouble because of this.


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • Agile Software Development
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Billable Hours Tracking
  • Business Intelligence
  • Campaign Analysis
  • CRM Integration
  • Collaboration Tools
  • Collaborative Workspace
  • Process Management

Images & Videos

Q & A

Q. What does fetch times mean in TapClicks?

Fetch times in TapClicks mean the amount of historical data requested for a given data load. When you connect a Data Source to TapClicks, the platform’s system automatically updates data the source itself so that your reporting and insights stay up to date.

Q. What are the TapClicks Libraries?

TapClicks Libraries are sections wherein you can save a collection of dashboards or widgets. Primarily, there are three TapClicks Libraries programmed on the software, which are dashboard, section, and widget.

Q. Can I authorize multiple accounts for a single Data Source in TapClicks?

Absolutely! However, authorizing multiple accounts for a single data source might give you downtime errors. For this reason, it is highly recommended to understand how the platform works before connecting multiple accounts to the same data source.

Q. What does AEI mean?

AEI, or ads effectiveness index, is the platform’s proprietary scoring system that indicates the effectiveness of an ad for a PPC advertiser.