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10+ Pathmatics Alternatives and Competitors

Pathmatics

4.7 User Rating
$9.3 M Revenue
48+ No of Employees
2009 Founded
SaaS Industry
Marketing Analytics Software Category
Gabe Gottlieb CEO
Overview

Pathmatics is another marketing analytics platform that turns the world's marketing data into actionable insights. Established in 2009, Pathmatics delivers the most complete and accurate digital advertising solutions. With thousands of organizations and digital marketing professionals that trust Pathmatics, the application includes in today's best marketing analytics software charts today.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Hubspot Marketing Analytics 4.8 Brian Halligan $40 2006 $674.9 M 3387+ Cambridge 3000+ Reviews 78700+
Funnel.io 4.7 Fredrik Skantze $499 2014 $8 M 30+ Sweden 2300+ Reviews 700+
Adobe Analytics 4.5 Shantanu Narayen $9.99 2001 $13 B 21357+ France 1789+ Reviews 1000000+
IBM Digital Analytics 4.6 Kwame Awuku Custom 1983 $77 B 352600+ New York 1565+ Reviews 2200+
TapClicks 4.6 Babak Hedayati $25 2009 $13 M 153+ San Jose 3890+ Reviews 4000+
Morphio 4.5 Eric Vardon $39 2011 $1.1 B 13000+ Toronto 3400+ Reviews N/A
Bizible Marketing Analytics 4.5 Aaron Bird $1500 2011 $18 M 250+ Washington 1748+ Reviews 7185+
Adverity 4.5 Alexander Igelsböck Custom 2014 $44.2 M 125+ London 3400+ Reviews 64500+
Moat Analytics 4.3 Jonah Goodhart $25 2007 $67.5 M 150+ New York 4500+ Reviews N/A
TrackMaven 4.3 Allen Gannett $19 2012 $35 M 75+ Washington 2300+ Reviews N/A

Contact Info

Pricing

Apprentice
  • Contact Us
Magician
  • Contact Us
wizard
  • Contact Us

Key Employees

Image Name Designation Email ID Twitter Linkedin
Matt Pauker Company builder N/A N/A https://www.linkedin.com/in/pauker
Mark Aronoff VP Strategic Sales N/A N/A https://www.linkedin.com/in/markaronoff
Ian Simpson Senior Business Development N/A N/A https://www.linkedin.com/in/iansimpson

Reviews

“ Interface is great! ”

4.5/5 (overall) - Greg J
Pros:
  • The UX throughout the platform is very intuitive.
  • The data visualizations are great as well.
Cons:
  • My biggest issue is not with the platform but with the account management.
  • They are unresponsive and intermittent with communication.

“ Pathmatics is THE simplest research tool available! ”

4.7/5 (overall) - Gary M
Pros:
  • Simplicity, speed, and organization.
  • Pathmatics makes it incredible easy to find information on digital competitors, or identify trends in the digital media space.
Cons:
  • Sometimes the data is inconsistent or cannot all be tracked so there are some holes in the data.
  • This is common for most tools, though. It would be great if Pathmatics could very clearly tell you what exactly is and isn’t captured within a specific set of results.

“ Great tool for competitive research. ”

4.8/5 (overall) - Verified reviewer
Pros:
  • It’s difficult to say what I like best. The ability to search competition for our clients is great.
  • The different types of information provided re: where the competition is running, what type of ads, number of impressions is invaluable.
Cons:
  • The only thing I dislike is the recent change to the Native Content.
  • It is more difficult to access.

Features

  • Access Control
  • Analytics
  • API
  • Agile Software Development
  • Assessment Management
  • Automated Billing
  • Billing & Invoicing
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Collaboration Tools
  • Collaborative Workspace
  • Team Collaboration
  • Security

Images & Videos

Q & A

How much does Pathmatics cost?

Pathmatics doesn’t have any actual structure pricing posted on its website. This kind of setup usually requires all the potential users to contact the platform’s sales team for a quote. Nevertheless, it is still advisable to contact Pathamatics’ sales representative so that you can find out the right marketing analytics solution that fits your operation.

Can I integrate Pathmatics with other applications?

Yes! Pathmatics offers flexible integration with other third-party platforms so that you can incorporate granular digital advertising data. With Pathmatics, you can work with other platforms like Tableau, Birst, Datorama, Oracle, SAP, Salesforce, and Qlik.

Why should I use Pathmatics in my digital marketing analytics?

Pathmatics provides you with best-in-class competitive advertising technology captures and reports for your digital marketing efforts. This software delivers you the what, when, where, who, and how brands advertise, allowing you to get impactful insights for your digital marketing game.

Alternatives

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