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10+ IBM Digital Analytics Alternatives and Competitors

IBM Digital Analytics

4.6 User Rating
$77 B Revenue
352600+ No of Employees
1983 Founded
SaaS Industry
Marketing Analytics Software Category
Kwame Awuku CEO
Overview

Branded as one of the leading marketing analytics software, IBM Digital Analytics is another comprehensive software for business marketing. Programmed as part of IBM's powerful software for marketing, IBM Digital Analytics encompasses all the essential features for marketing analytics. With its capacity to provide the best solutions, IBM Digital Analytics becomes one of today's best marketing analytics software to use.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Hubspot Marketing Analytics 4.8 Brian Halligan $40 2006 $674.9 M 3387+ Cambridge 3000+ Reviews 78700+
Funnel.io 4.7 Fredrik Skantze $499 2014 $8 M 30+ Sweden 2300+ Reviews 700+
Adobe Analytics 4.5 Shantanu Narayen $9.99 2001 $13 B 21357+ France 1789+ Reviews 1000000+
TapClicks 4.6 Babak Hedayati $25 2009 $13 M 153+ San Jose 3890+ Reviews 4000+
Morphio 4.5 Eric Vardon $39 2011 $1.1 B 13000+ Toronto 3400+ Reviews N/A
Pathmatics 4.7 Gabe Gottlieb $10000 2009 $9.3 M 48+ Santa Monica 5000+ Reviews N/A
Bizible Marketing Analytics 4.5 Aaron Bird $1500 2011 $18 M 250+ Washington 1748+ Reviews 7185+
Adverity 4.5 Alexander Igelsböck Custom 2014 $44.2 M 125+ London 3400+ Reviews 64500+
Moat Analytics 4.3 Jonah Goodhart $25 2007 $67.5 M 150+ New York 4500+ Reviews N/A
TrackMaven 4.3 Allen Gannett $19 2012 $35 M 75+ Washington 2300+ Reviews N/A

Reviews

“ IBM Digital Analytics Review ”

4.7/5 (overall) - John Runyon
Pros:
  • It’s relatively easy to export and schedule reports.
  • The new UI has a simple and clean design.
Cons:
  • The transition from old to new has been rough especially with an absence of support at times.
  • Date sorting is also frustrating when creating custom reports

“ Awesome tool to manage budget and planning ”

4/5 (overall) - Madhukeshwari S.
Pros:
  • Simplified exporting of reports and specific ranges of data
  • Automated reports are easy enough to set up
Cons:
  • The speed of the UIX can be improved upon greatly, at times it is laggy.
  • The more tabs that are open, the slower the tool becomes.

“ A predictive/analysis software at fist class ”

3.7/5 (overall) - Luigi S.
Pros:
  • UI is simple and easy to use
  • Uniform deployments provide for the ability to opt-in to relatively robust benchmarks.
Cons:
  • Hard tagging is not full of features when compared to other solutions.
  • Uniformity of deployment comes at a price, namely flexibility.

Features

  • Access Control
  • Analytics
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Billing & Invoicing
  • List Management
  • Marketing Automation
  • Campaign Analysis
  • Sales Enablement
  • Sales Force Automation
  • Security
  • Predictive Sales
  • Performance Management
  • Process Management

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Q & A

What benefits can I get in utilizing IBM Digital Analytics?

IBM Digital Analytics leverages your digital analytics at the top of its game. The platform has the capacity to turn your analytics processes into an impactful asset of your marketing strategy, thanks to its automated AI capabilities. IBM Digital Analytics also gives you the power to make data simple and accessible, organize data to create business-ready analytics, and make data ready for a hybrid multi-cloud world.

What solutions does IBM Digital Analytics provide?

IBM Digital Analytics provides you a clean and reliable business-ready data for your operation. This software gives you a comprehensive solution that improves your data analytics game, including preparation for data privacy regulation, governance strategy creation, fraud detection, and simplifying enterprise data offloading.

What is IBM Informix?

IBM Informix is one of the powerful products offered by IBM Digital Analytics. This product deploys a scalable, embeddable database with self-managing capabilities, optimized for OLTP and IoT data.

Alternatives

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