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10+ Hubspot Marketing Analytics Alternatives and Competitors

Hubspot Marketing Analytics

4.8 User Rating
$674.9 M Revenue
3387+ No of Employees
2006 Founded
SaaS Industry
Marketing Analytics Software Category
Brian Halligan CEO

Branded as one of the leading marketing analytics software, HubSpot Marketing Analytics is a comprehensive analytics software programmed by HubSpot. This software offers the best solutions for marketing analytics, making the app the go-to marketing analytics software for thousands of organizations, since 2006. HubSpot Marketing Analytics is also one of today's fastest-growing marketing analytics provider, with $6 million annual revenue.


Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers 4.7 Fredrik Skantze $499 2014 $8 M 30+ Sweden 2300+ Reviews 700+
Adobe Analytics 4.5 Shantanu Narayen $9.99 2001 $13 B 21357+ France 1789+ Reviews 1000000+
IBM Digital Analytics 4.6 Kwame Awuku Custom 1983 $77 B 352600+ New York 1565+ Reviews 2200+
TapClicks 4.6 Babak Hedayati $25 2009 $13 M 153+ San Jose 3890+ Reviews 4000+
Morphio 4.5 Eric Vardon $39 2011 $1.1 B 13000+ Toronto 3400+ Reviews N/A
Pathmatics 4.7 Gabe Gottlieb $10000 2009 $9.3 M 48+ Santa Monica 5000+ Reviews N/A
Bizible Marketing Analytics 4.5 Aaron Bird $1500 2011 $18 M 250+ Washington 1748+ Reviews 7185+
Adverity 4.5 Alexander Igelsböck Custom 2014 $44.2 M 125+ London 3400+ Reviews 64500+
Moat Analytics 4.3 Jonah Goodhart $25 2007 $67.5 M 150+ New York 4500+ Reviews N/A
TrackMaven 4.3 Allen Gannett $19 2012 $35 M 75+ Washington 2300+ Reviews N/A


  • $50/mo/Month
  • $40/mo/Year
  • Includes 1,000 contacts
  • Essential tool
  • Email marketing
  • $800/Month
  • $9,600/Year
  • Includes 1,000 contacts
  • Comprehensive marketing software
  • Email marketing
  • 100 custom reports
  • $3,200/Month
  • $38,400/Year
  • Includes 10,000 contacts
  • Our most powerful marketing software
  • Email marketing
  • 500 custom reports

Key Employees

Image Name Designation Email ID Twitter Linkedin
Dharmesh Shah CTO, Co-Founde N/A
Kipp Bodnar Chief Marketing Officer N/A


“ Great CRM and email marketing software ”

5/5 (overall) - Denis Mutsky
  • Our sales team loves the insight into prospect activity to help them have more informed conversations. We’ve also seen some preliminary success with using an inbound marketing strategy.
  • HubSpot does a great job of capturing lead information and organizations automatically so by the time these lists are created, I know exactly who I should contact and how to best reach them.
  • They do send weekly spam emails regarding marketing tips and information, which could be annoying, but I usually just ignore them.
  • Overall it is not a cheap tool, this is undoubtedly a downside to the market price. In addition, we constantly identify problems with our marketing events within the tool.

“ Awesome CRM for Sales, Marketing, and Customer Service! ”

4.3/5 (overall) - Meredith Mackay
  • I love how easy it is to create and post blogs to our website. M not super technical but this makes the process easy and the end product looks great.
  • They are my favorite to set up and monitor in HubSpot. I love the flexibility of the application and the user-friendly quality that makes it easier for me explain how the workflow operates.
  • The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization.
  • I can’t stand that they leave up the options that aren’t available to me at my current subscription level. Especially since the price difference for that is ridiculous.

“ HubSpot is My Marketing Copilot. ”

4/5 (overall) - Erin Harris
  • I like HubSpot easy to use user interface and powerful marketing automation feature the most.
  • We used the service in our office get leads from some of our landing and referral websites.
  • There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.
  • The service is expensive and you have to make sure all your team is dedicated to the training.


  • Access Control
  • Analytics
  • Collaboration Tools
  • CRM Integration
  • Email Integration
  • Team Collaboration
  • API
  • Security
  • Engagement Analytics
  • Employee Management
  • Drip Marketing
  • Email Marketing Management
  • Marketing Automation

Images & Videos

Q & A

How much does HubSpot Marketing Analytics cost?

HubSpot Marketing Analytics has three subscription plans that you can choose from. You can choose to have the application’s Starter plan ($45 per month), Professional plan ($800 per month), and Enterprise plan ($3,200 per month). HubSpot Marketing Analytics also offers Free access if you wish to utilize the app free of charge.

Are there any overage fees for HubSpot Marketing Analytics?

HubSpot Marketing Analytics’ pricing is designed to fit with your business size. The platform ensures that you can choose the right plan for your unique business operation, so it’s highly recommended that you purchase a plan that will fit your level of use. Nevertheless, the application doesn’t charge any overage fees; however, if you expect your marketing analytics needs to grow over time, you’ll have to purchase additional marketing contacts.

Does HubSpot have any separate email sending fees?

When it comes to email sending, the limit is solely based on the number of marketing contacts you purchase.