10+ Hubspot Marketing Analytics Alternatives and Competitors

Hubspot Marketing Analytics

Hubspot Marketing Analytics

9.6 User Rating
$674.9 M Revenue
3387+ No of Employees
2006 Founded
SaaS Industry
Marketing Analytics Software Category
Brian Halligan CEO

Branded as one of the leading marketing analytics software, HubSpot Marketing Analytics is a comprehensive analytics software programmed by HubSpot. This software offers the best solutions for marketing analytics, making the app the go-to marketing analytics software for thousands of organizations, since 2006. HubSpot Marketing Analytics is also one of today’s fastest-growing marketing analytics provider, with $6 million annual revenue.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Hubspot Marketing Analytics Hubspot Marketing Analytics 9.6 Brian Halligan $40 2006 $674.9 M
Cambridge 3000+ Reviews
78.7K +
Funnel.io Funnel.io 9.4 Fredrik Skantze $499 2014 $8 M
Sweden 2300+ Reviews
700 +
TapClicks TapClicks 9.3 Babak Hedayati $25 2009 $13 M
San Jose 3890+ Reviews
4K +
Pathmatics Pathmatics 9.3 Gabe Gottlieb $10000 2009 $9.3 M
Santa Monica
5000+ Reviews
IBM Digital Analytics IBM Digital Analytics 9.2 Kwame Awuku N/A 1983 $77 B
New York 1565+ Reviews
2.2K +
Morphio Morphio 9.1 Eric Vardon $39 2011 $1.1 B
Toronto 3400+ Reviews
Adobe Analytics Adobe Analytics 9 Shantanu Narayen $9.99 2001 $13 B
France 1789+ Reviews
1M +
Bizible Marketing Analytics Bizible Marketing Analytics 9 Aaron Bird $1500 2011 $18 M
Washington 1748+ Reviews
7.2K +
Adverity Adverity 9 Alexander Igelsböck N/A 2014 $44.2 M
London 3400+ Reviews
64.5K +
Moat Analytics Moat Analytics 8.8 Jonah Goodhart $25 2007 $67.5 M
New York 4500+ Reviews


Includes 1,000 contacts
Essential tool
Email marketing
Includes 1,000 contacts
Comprehensive marketing software
Email marketing
100 custom reports
Includes 10,000 contacts
Our most powerful marketing software
Email marketing
500 custom reports

Key Employees

Dharmesh ShahDharmesh ShahCTO, Co-Founderhttps://twitter.com/dharmeshhttps://www.linkedin.com/in/dharmesh
Kipp BodnarKipp BodnarChief Marketing Officerhttps://twitter.com/kippbodnarhttps://www.linkedin.com/in/kippbodnar
Kate BuekerKate BuekerChief Financial Officerhttps://www.linkedin.com/in/kate-bueker-25b0231/


“ Great CRM and email marketing software ”

10/10 (overall) - Denis Mutsky
  • Our sales team loves the insight into prospect activity to help them have more informed conversations. We’ve also seen some preliminary success with using an inbound marketing strategy.
  • HubSpot does a great job of capturing lead information and organizations automatically so by the time these lists are created, I know exactly who I should contact and how to best reach them.
  • They do send weekly spam emails regarding marketing tips and information, which could be annoying, but I usually just ignore them.
  • Overall it is not a cheap tool, this is undoubtedly a downside to the market price. In addition, we constantly identify problems with our marketing events within the tool.

“ Awesome CRM for Sales, Marketing, and Customer Service! ”

8.5/10 (overall) - Meredith Mackay
  • I love how easy it is to create and post blogs to our website. M not super technical but this makes the process easy and the end product looks great.
  • They are my favorite to set up and monitor in HubSpot. I love the flexibility of the application and the user-friendly quality that makes it easier for me explain how the workflow operates.
  • The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization.
  • I can’t stand that they leave up the options that aren’t available to me at my current subscription level. Especially since the price difference for that is ridiculous.

“ HubSpot is My Marketing Copilot. ”

7.5/10 (overall) - Erin Harris
  • I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.
  • We used the service in our office get leads from some of our landing and referral websites. We received a lot of leads and it was hard to follow up with just a mail chimp our a google form and we needed automation to convert them to new customers.
  • There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.
  • The service is expensive and you have to make sure all your team is dedicated to the training. Its a very different approach to follow up on leads and email marketing than other services so training is very important.


  • Access Control
  • Analytics
  • Collaboration Tools
  • CRM Integration
  • Email Integration
  • Team Collaboration
  • API
  • Security
  • Team Collaboration
  • Engagement Analytics
  • Employee Management
  • Drip Marketing
  • Email Marketing Management
  • Marketing Automation

Images & Videos

Q & A

Q. How much does HubSpot Marketing Analytics cost?

HubSpot Marketing Analytics has three subscription plans that you can choose from. You can choose to have the application’s Starter plan ($45 per month), Professional plan ($800 per month), and Enterprise plan ($3,200 per month). HubSpot Marketing Analytics also offers Free access if you wish to utilize the app free of charge.

Q. Are there any overage fees for HubSpot Marketing Analytics?

HubSpot Marketing Analytics’ pricing is designed to fit with your business size. The platform ensures that you can choose the right plan for your unique business operation, so it’s highly recommended that you purchase a plan that will fit your level of use. Nevertheless, the application doesn’t charge any overage fees; however, if you expect your marketing analytics needs to grow over time, you’ll have to purchase additional marketing contacts.

Q. Does HubSpot have any separate email sending fees?

When it comes to email sending, the limit is solely based on the number of marketing contacts you purchase.