10+ Funnel.io Alternatives and Competitors



9.4 User Rating
$8 M Revenue
30+ No of Employees
2014 Founded
SaaS Industry
Marketing Analytics Software Category
Fredrik Skantze CEO

Funnel.io is another marketing analytics platform that transforms digital marketing into the next level. This application provides the best features for marketing analytics, since 2014. Funnel.io also becomes the go-to marketing analytics software for thousands of organizations worldwide, which includes leading brands like Adidas, Superdry, Samsung, Trivago, Home Depot, and Skyscanner.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Hubspot Marketing Analytics Hubspot Marketing Analytics 9.6 Brian Halligan $40 2006 $674.9 M
Cambridge 3000+ Reviews
78.7K +
Funnel.io Funnel.io 9.4 Fredrik Skantze $499 2014 $8 M
Sweden 2300+ Reviews
700 +
TapClicks TapClicks 9.3 Babak Hedayati $25 2009 $13 M
San Jose 3890+ Reviews
4K +
Pathmatics Pathmatics 9.3 Gabe Gottlieb $10000 2009 $9.3 M
Santa Monica
5000+ Reviews
IBM Digital Analytics IBM Digital Analytics 9.2 Kwame Awuku N/A 1983 $77 B
New York 1565+ Reviews
2.2K +
Morphio Morphio 9.1 Eric Vardon $39 2011 $1.1 B
Toronto 3400+ Reviews
Adobe Analytics Adobe Analytics 9 Shantanu Narayen $9.99 2001 $13 B
France 1789+ Reviews
1M +
Bizible Marketing Analytics Bizible Marketing Analytics 9 Aaron Bird $1500 2011 $18 M
Washington 1748+ Reviews
7.2K +
Adverity Adverity 9 Alexander Igelsböck N/A 2014 $44.2 M
London 3400+ Reviews
64.5K +
Moat Analytics Moat Analytics 8.8 Jonah Goodhart $25 2007 $67.5 M
New York 4500+ Reviews


Enterprise & Agencies
Contact sales

Key Employees

Fredrik RubenssonFredrik RubenssonSoftware Developer
Per MadePer Made


“ Easy to use. Huge time saver for uploading cost data into Google Analytics. ”

9.5/10 (overall) - Amaury G.
  • Funnel is one main success factor for our BI stack.
  • Great combination of customisability and ease of use.
  • No standard connections to have sql databases (mysql, postgres, ms sql,…) as a data source, so focus on marketing data only.
  • Although we receive notifications of individual errors on download sources – we didn’t seem to receive notification when we had brief but complete outage on data.

“ Great combination of customisability and ease of use ”

9/10 (overall) - Mikko V.
  • Solid Application To Get Your Data In The Right Places.
  • The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more.
  • I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.
  • No standard connections to have sql databases (mysql, postgres, ms sql,…) as a data source, so focus on marketing data only.

“ Overall, I have had a very positive experience working with Funnel. ”

8.5/10 (overall) - Carrie W.
  • The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
  • Integrations to media and data sources work like a charm, and with custom dimensions and metrics it’s easy to visualise pretty much any special KPI you might have.
  • Sometimes it’s impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It’s a little confusing to set up and I’m still trying to understand it but their customer support is very good and helps you along the way.
  • Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • Agile Software Development
  • Application Integration
  • Assignment Management
  • Billable Hours Tracking
  • Business Intelligence
  • CRM Integration
  • Campaign Analysis
  • Campaign Planning
  • Sales Enablement
  • Sales Force Automation
  • Security

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Q & A

Q. How much does Funnel.io cost?

Funnel.io gives its users four different subscription options that they can choose to have. The platform offers its Professional plan starting at $999 per month; Business plan at $799 per month; and Standard plan for $499 per month. Funnel.io also provides custom pricing through its Enterprise/Agency plan. Moreover, all of these Funnel.io subscription plans perfectly fit the e-commerce, retail, digital marketing, and IT industries.

Q. Does Funnel.io offer any free trial access?

Absolutely! Funnel.io ensures that you can get to enjoy the application by having it free of any charge. You can have the opportunity to utilize Funnel.io’s powerful capabilities through its Funnel.io free trial.

Q. Can I utilize multiple destinations and non-advertising data sources with Funnel.io?

Yes! Funnel.io has the capacity to allow you to collect any kind of data from any data source and send it to as many data destinations as you like. You can choose to contact Funnel.io’s sales representative for the service’s detailed pricing.