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10+ Adobe Analytics Alternatives and Competitors

Adobe Analytics

4.5 User Rating
$13 B Revenue
21357+ No of Employees
2001 Founded
SaaS Industry
Marketing Analytics Software Category
Shantanu Narayen CEO
Overview

Powered by Adobe Inc., Adobe Analytics is another comprehensive marketing analytics platform built for every business marketing. This software offers the most advanced features for marketing analytics, making the app branded as one of today's best marketing analytics software. As part of Adobe's powerful software suite, this application is the main marketing analytics software for millions of users worldwide.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Hubspot Marketing Analytics 4.8 Brian Halligan $40 2006 $674.9 M 3387+ Cambridge 3000+ Reviews 78700+
Funnel.io 4.7 Fredrik Skantze $499 2014 $8 M 30+ Sweden 2300+ Reviews 700+
IBM Digital Analytics 4.6 Kwame Awuku Custom 1983 $77 B 352600+ New York 1565+ Reviews 2200+
TapClicks 4.6 Babak Hedayati $25 2009 $13 M 153+ San Jose 3890+ Reviews 4000+
Morphio 4.5 Eric Vardon $39 2011 $1.1 B 13000+ Toronto 3400+ Reviews N/A
Pathmatics 4.7 Gabe Gottlieb $10000 2009 $9.3 M 48+ Santa Monica 5000+ Reviews N/A
Bizible Marketing Analytics 4.5 Aaron Bird $1500 2011 $18 M 250+ Washington 1748+ Reviews 7185+
Adverity 4.5 Alexander Igelsböck Custom 2014 $44.2 M 125+ London 3400+ Reviews 64500+
Moat Analytics 4.3 Jonah Goodhart $25 2007 $67.5 M 150+ New York 4500+ Reviews N/A
TrackMaven 4.3 Allen Gannett $19 2012 $35 M 75+ Washington 2300+ Reviews N/A

Pricing

Starting
  • $9.99/Month

Key Employees

Image Name Designation Email ID Twitter Linkedin
Durin Gleaves Product Manager N/A N/A https://www.linkedin.com/in/duringleaves
Nathan Etter Vice President N/A N/A https://www.linkedin.com/in/nathanetter
Ben Forta Senior Director N/A N/A https://www.linkedin.com/in/benforta

Reviews

“ Wonderful invention with so many useful features ”

4.8/5 (overall) - Jennifer Sutay
Pros:
  • My experience here was good,o was able to manage my previous month with my new month, what i gained and what i lost,level of ups and down,it gave me an insight on how i work,its just good.
  • Its a been a great experience and its easy for non technical people to onboard to this tool.
Cons:
  • I think that irritates me in adobe analytics is that it is hard to use in the beginning so you have to study it deeply if you want to get more out of it.
  • Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak.

“ Adobe Experience Manager ”

4.2/5 (overall) - Derek Estrada
Pros:
  • We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.
  • In my search for a good reporting tool, this software comes recommended with a bunch of features. While the free trial was a great place to start, it may be too much for a smaller business.
Cons:
  • When you start using Adobe Analytics for the first time, Adobe’s diverse variable structure can confuse you.
  • Even after that ,unless you know exactly what you are looking for ,the reporting can be too hard to comprehend.

“ An enterprise content manager that acts like visual studios ”

4/5 (overall) - Cami Krech
Pros:
  • Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets – providing easy-to-consume and actionable dashboards for digital marketing teams.
  • Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.
Cons:
  • Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.
  • Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

Features

  • Access Control
  • Analytics
  • Accounting Integration
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Campaign Management
  • Campaign Analysis
  • Customization
  • Employee Management
  • Campaign Scheduling
  • Campaign Planning
  • Team Collaboration
  • Performance Management
  • Process Management

Images & Videos

Q & A

How much does Adobe Analytics cost?

The cost of subscribing with Adobe Analytics can vary anywhere between $30,000 and $350,000 per year. Depending on the traffic volume, the service level, and other specific requirements, the cost for subscribing to the platform may differ. Furthermore, it would be best to contact the application’s sales representative.

Can I delete a report suite in Adobe Analytics?

Deleting a report suite is not possible; but, it can be hidden from all views in Adobe Analytics. Take note that server calls sent to a hidden report suite still depends on the contract limit.

What are the system requirements for browser-based Adobe Analytics?

Given that Adobe Analytics solution is browser-based, the platform highly works on the commonly used browsers today. Adobe Analytics supports the latest stable version of these browsers: Microsoft Edge, Google Chrome, Mozilla Firefox, and Apple Safari

What is the Analysis Workspace in Adobe Analytics?

The Analysis Workspace in Adobe Analytics is a high-end solution for all of your reporting and analysis needs. This solution is a flexible browser tool that enables you to build analyses and share insights quickly.

Alternatives

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