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10+ Best Marketing Analytics Softwares 2023

Moat Analytics

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, control, analyze, and leverage its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Moat Analytics 4.3 Jonah Goodhart $25 2007 $67.5 M 150+ New York 4500+ Reviews N/A
Adverity 4.5 Alexander Igelsbock Custom 2014 $44.2 M 125+ London 3400+ Reviews 64500+
Pathmatics 4.7 Gabe Gottlieb $10000 2009 $9.3 M 48+ Santa Monica 5000+ Reviews N/A
Morphio 4.5 Eric Vardon $39 2011 $1.1 B 13000+ Toronto 3400+ Reviews N/A
TapClicks 4.6 Babak Hedayati $25 2009 $13 M 153+ San Jose 3890+ Reviews 4000+
Funnel.io 4.7 Fredrik Skantze $499 2014 $8 M 30+ Sweden 2300+ Reviews 700+
Bizible Marketing Analytics 4.5 Aaron Bird $1500 2011 $18 M 250+ Washington 1748+ Reviews 7185+
TrackMaven 4.3 Allen Gannett $19 2012 $35 M 75+ Washington 2300+ Reviews N/A
IBM Digital Analytics 4.6 Kwame Awuku Custom 1983 $77 B 352600+ New York 1565+ Reviews 2200+
Adobe Analytics 4.5 Shantanu Narayen $9.99 2001 $13 B 21357+ France 1789+ Reviews 1000000+
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Moat Analytics

4.3 User Rating
$25 Price
ROI, Data Collection, Reports and Dashboards Features
Overview
Moat Analytics is another marketing analytics platform programmed under Oracle Data Cloud. Moat Analytics helps its users identify the advertising activities that drive business growth, thanks to its capabilities in providing a comprehensive view of campaign performance across channels, formats, and platforms. Moat Analytics' remarkable recognition among thousands of users makes the application branded as one of the best marketing automation software today.
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Adverity

4.5 User Rating
Custom Price
A/B Testing, Website Analytics, ROI Tracking, Dashboard Features
Overview
Adverity is another leading marketing analytics platform for businesses. This platform offers the most intelligent capabilities to leverage marketing data analytics, since 2014. Adverity is considered as one of today's go-to marketing analytics platform for 64,500+ users worldwide, making the app branded as one of the best marketing data analytics to use today.
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Pathmatics

4.7 User Rating
$10000 Price
Web Tracking, Return on Investment (ROI), Data Collection Features
Overview
Pathmatics is another marketing analytics platform that turns the world's marketing data into actionable insights. Established in 2009, Pathmatics delivers the most complete and accurate digital advertising solutions. With thousands of organizations and digital marketing professionals that trust Pathmatics, the application includes in today's best marketing analytics software charts today.
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Morphio

4.5 User Rating
$39 Price
Image Stabilization, Noise Reduction, Segmentation Features
Overview
Morphio is an intuitive marketing analytics software that accelerates digital marketing teams. Established in 2011, Morphio is one of the growing providers of extensive marketing analytics. With thousands of organizations that trust Morphio's service, the platform is recognized as today's one of the best marketing analytics software, at par with other leading providers like TapClicks, Adverity, and IBM Digital Analytics.
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TapClicks

4.6 User Rating
$25 Price
Marketing management, Analytics, Reporting Features
Overview
TapClicks is another leading marketing analytics platform programmed to simplify businesses' marketing analytics processes. Established in 2009, this platform provides all-in-one marketing analytics capabilities, making the app branded as one of today's best marketing analytics software. TapClicks is also recognized as one of the fastest-growing marketing analytics providers, earning $13 million in revenue.
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Funnel.io

4.7 User Rating
$499 Price
URL Auto Tagging, Excel Reports, Analytics Features
Overview
Funnel.io is another marketing analytics platform that transforms digital marketing into the next level. This application provides the best features for marketing analytics, since 2014. Funnel.io also becomes the go-to marketing analytics software for thousands of organizations worldwide, which includes leading brands like Adidas, Superdry, Samsung, Trivago, Home Depot, and Skyscanner.
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Bizible Marketing Analytics

4.5 User Rating
$1500 Price
Track marketing Single, Touch Attribution, Lead Analysis Integrations Features
Overview
Bizible Marketing Analytics is another marketing analytics platform that discovers customer journeys and establishes digital transformation. Programmed as part of Bizible's high-end solution, Bizible Marketing Analytics provides all-in-one capabilities for marketing analytics. Bizible Marketing Analytics is also the primary platform for thousands of users worldwide, making them branded as one of the best marketing analytics software.
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TrackMaven

4.3 User Rating
$19 Price
A/B Testing, Website Analytics, ROI Tracking Features
Overview
TrackMaven is another high-powered marketing analytics software designed to provide a high-end content strategy for businesses. Established in 2012, TrackMaven is one of the fastest-growing marketing analytics, with over $35,000,000 in revenue. Today, TrackMaven becomes part of Skyword software that brings together best-in-class marketing analytics with best-in-class content creation software for businesses.
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IBM Digital Analytics

4.6 User Rating
Custom Price
Enterprise integration, Real-time Collaboration, Process Center Features
Overview
Branded as one of the leading marketing analytics software, IBM Digital Analytics is another comprehensive software for business marketing. Programmed as part of IBM's powerful software for marketing, IBM Digital Analytics encompasses all the essential features for marketing analytics. With its capacity to provide the best solutions, IBM Digital Analytics becomes one of today's best marketing analytics software to use.
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Adobe Analytics

4.5 User Rating
$9.99 Price
Collaboration Analytics, Online support, Display
 management Features
Overview
Powered by Adobe Inc., Adobe Analytics is another comprehensive marketing analytics platform built for every business marketing. This software offers the most advanced features for marketing analytics, making the app branded as one of today's best marketing analytics software. As part of Adobe's powerful software suite, this application is the main marketing analytics software for millions of users worldwide.