10+ Best Marketing Analytics Softwares 2021

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, control, analyze, and leverage its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities.

Comparision

Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Hubspot Marketing Analytics Hubspot Marketing Analytics 9.6 Brian Halligan $40 2006 $674.9 M
3,387+
Cambridge 3000+ Reviews
78.7K +
Funnel.io Funnel.io 9.4 Fredrik Skantze $499 2014 $8 M
30+
Sweden 2300+ Reviews
700 +
TapClicks TapClicks 9.3 Babak Hedayati $25 2009 $13 M
153+
San Jose 3890+ Reviews
4K +
Pathmatics Pathmatics 9.3 Gabe Gottlieb $10000 2009 $9.3 M
48+
Santa Monica
5000+ Reviews
N/A
IBM Digital Analytics IBM Digital Analytics 9.2 Kwame Awuku N/A 1983 $77 B
352,600+
New York 1565+ Reviews
2.2K +
Morphio Morphio 9.1 Eric Vardon $39 2011 $1.1 B
13,000+
Toronto 3400+ Reviews
N/A
Adobe Analytics Adobe Analytics 9 Shantanu Narayen $9.99 2001 $13 B
21,357+
France 1789+ Reviews
1M +
Bizible Marketing Analytics Bizible Marketing Analytics 9 Aaron Bird $1500 2011 $18 M
250+
Washington 1748+ Reviews
7.2K +
Adverity Adverity 9 Alexander Igelsböck N/A 2014 $44.2 M
125+
London 3400+ Reviews
64.5K +
Moat Analytics Moat Analytics 8.8 Jonah Goodhart $25 2007 $67.5 M
150+
New York 4500+ Reviews
N/A

Hubspot Marketing Analytics

9.6 User Rating
$40 Price
Marketing Automation, Lead Management, Website SEO Analytics Feature
Overview

HubSpot Marketing Analytics is a comprehensive analytics software that measures marketing campaign performance. This software provides extensive features that deliver real-time data for smarter marketing decisions. HubSpot Marketing Analytics makes everything possible, thanks to its high-quality tools like real-time reports, analytics, and dashboards. With HubSpot Marketing Analytics, you can have everything you need to be a smarter data-driven marketer.

Funnel.io

9.4 User Rating
$499 Price
URL Auto Tagging, Excel Reports, Analytics Feature
Overview

Funnel.io is a powerful marketing analytics software designed as a coding-free data tool for marketers. This software offers high-end automated data collection and marketing report functionality for better business marketing. Funnel.io also transforms your marketing data by mapping and grouping them data in Funnel’s powerful data mapping interface. On top of that, Funnel.io offers integrations with over 500 data sources.

TapClicks

9.3 User Rating
$25 Price
Marketing management, Analytics, Reporting Feature
Overview

TapClicks is a smart marketing platform designed to provide comprehensive marketing analytics for businesses. TapClicks offers its users the best solutions for marketing operations and is focused on providing extensive features like marketing workflow, performance analytics, and data. On top of that, this platform provides high-end integration with Quickbooks Online, Facebook Ads, Google Ads, and Amazon Ads. TapClicks is a smart marketing platform designed to provide comprehensive marketing analytics for businesses. TapClicks offers its users the best solutions for marketing operations and is focused on providing extensive features like marketing workflow, performance analytics, and data. On top of that, this platform provides high-end integration with Quickbooks Online, Facebook Ads, Google Ads, and Amazon Ads.

Pathmatics

9.3 User Rating
$10000 Price
Web Tracking, Return on Investment (ROI), Data Collection Feature
Overview

Pathmatics is a digital marketing intelligence platform programmed to provide transparency to your competitor’s digital ad strategies. This software provides you an extensive solution for digital advertising across platforms like Facebook, Instagram, YouTube, display, mobile, video, and Twitter. Also, Pathmatics gives you extensive solutions that allow you to make better digital marketing decisions.

IBM Digital Analytics

9.2 User Rating
Enterprise integration, Real-time Collaboration, Process Center Feature
Overview

IBM Digital Analytics is a powerful and cloud-based digital analytics platform that gathers analytics for web presence and marketing ROI. This platform has the capacity to improve digital marketing efficiency by maximizing customer lifetime value and increasing revenue, thanks to its automated, personalized marketing capabilities. IBM Digital Analytics makes everything possible through its web, social, and mobile analytics, as well as customer behavior, interaction, and lifecycle analysis features.

Morphio

9.1 User Rating
$39 Price
Image Stabilization, Noise Reduction, Segmentation Feature
Overview

Morphio is a digital marketing analytics platform programmed to defend against marketing failures. This software provides extensive solutions that improve marketing ROI, protect digital marketing, provide instant alerts, insights, and suggestions. What makes this platform a powerful marketing analytics solution is it provides vast integration with other platforms like Google Analytics, Google Ads, and Facebook Ads.

Adobe Analytics

9 User Rating
$9.99 Price
Collaboration Analytics, Online support, Display
 management Feature
Overview

Adobe Analytics is an advanced marketing analytics software that provides high-time solutions for businesses. Adobe Analytics provides top-notch predictive marketing capabilities that allow users to monitor marketing behavior patterns which leads to conversion. What also makes this software a superb solution is that it functions along with the power of Adobe Audience Manager.

Bizible Marketing Analytics

9 User Rating
$1500 Price
Track marketing Single, Touch Attribution, Lead Analysis Integrations Feature
Overview

Bizible Marketing Analytics is one of the top-rated marketing analytics platforms that simplify marketing analytics processes. This software offers the best solutions for marketing analytics that establishes smarter decisions and unmatched marketing visibility. Bizible Marketing Analytics leverages your marketing game through its high-end features like marketing insights, lead analysis, media attribution, customization, and ROI tracking.

Adverity

9 User Rating
A/B Testing, Website Analytics, ROI Tracking, Dashboard Feature
Overview

Adverity is an intelligent marketing analytics platform programmed for data-driven marketers. Adverity helps marketers create better decisions and improve performance, enabling them to become a data-driven marketer. This platform also provides high-end integrations that collect all marketing data into a single location and make all relevant information easily available and ready for further analysis.

Moat Analytics

8.8 User Rating
$25 Price
ROI, Data Collection, Reports and Dashboards Feature
Overview

Moat Analytics is a marketing analytics platform designed to help you drive growth for your business. This software offers you extensive features for marketing analytics, including data unification, non-human traffic prevention, video ad impression analysis, mobile web analytics, and in-app ad measurement. Moat Analytics also offers high-end integration for faster marketing analytics.