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10+ Best Lead-to-Account Matching and Routing Software 2022

Lead-to-account matching and routing software solutions automatically match new leads to the correct account record in a CRM, and then route new leads internally to the correct salesperson in accordance with an organization’s process mapping.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
CaliberMind 4.8 Eric Westerkamp Custom 2016 $3.8 M 40+ Boulder 1637+ Reviews 12+
Terminus ABM Platform Lead-to-Account Matching and Routing 4.5 Tim Kopp Custom 2014 $21 M 200+ Atlanta 1638+ Reviews 1000+
Leadspace Lead-to-Account Matching and Routing 4.3 Alex Yoder Custom 2010 $21.0 M 100+ San Francisco 1608+ Reviews N/A
Tray.io Lead-to-Account Matching and Routing 4.5 Rich Waldron $695 2012 $42 M 193+ San Francisco 1638+ Reviews N/A
Lane Four Highroad 4.8 Andrew Sinclair Custom 2013 $1 M 100+ Toronto 1653+ Reviews N/A
Openprise Lead-to-Account Matching and Routing 4.9 Ed King $24 2013 $6.2 M 55+ San Francisco 1673+ Reviews 100000000+
Traction Complete 4.8 Greg Malpass Custom 2009 $1 M 25+ Burnaby 1629+ Reviews N/A
Sugar Market 4.4 Craig Charlton $1000 2004 $24.9 M 501+ Cupertino 1662+ Reviews N/A
Chili Piper Lead-to-Account Matching and Routing 4.7 Nicolas Vandenberghe $22.50 2016 $11.3 M 185+ Brooklyn 1628+ Reviews N/A
RingLead Lead-to-Account Matching and Routing 4.6 Chris Hickey Custom 2003 $8 M 63+ Melville 1682+ Reviews 35611+

CaliberMind

4.8 User Rating
Custom Price
Account-Based Engagement, Marketing ROI, Campaign Performance, Opportunity Timeline Features
Overview
Calibermind's Marketing analytics are difficult, but they don't have to be. CaliberMind connects your marketing tech stack to sales data, allowing you to see how your funnel converts from first contact to closed-won. CaliberMind is a no-brainer for enterprises looking to track account engagement as well as marketing ROI and influence because it can track every touchpoint and email across multiple platforms, including LinkedIn ads, and EMPs, and easy integrations with our tech stack.

Terminus ABM Platform Lead-to-Account Matching and Routing

4.5 User Rating
Custom Price
Integrations, Customization, Revenue Planning, Account Identification Features
Overview
Terminus is a full-funnel account-based marketing platform that acts as an end-to-end command center for dynamically targeting the right accounts, engaging them with unified multi-channel campaigns, and activating sales by separating signal from noise. Terminus also puts your most valuable account data in the hands of your sales team by directly sending aggregated, account-level engagement data to Salesforce.

Leadspace Lead-to-Account Matching and Routing

4.3 User Rating
Custom Price
Account-level Insights, Account Identification, Lead Analysis, Company Data Accuracy Features
Overview
The Leadspace platform combines all of this data into a B2B data graph capable of hosting and rationalizing billions of relationships and potentially trillions of data points down to the company and buyer level. This enables go-to-market teams to easily navigate, segment, and activate across multiple digital channels, improving the economics of their pipeline and deal conversion.

Tray.io Lead-to-Account Matching and Routing

4.5 User Rating
$695 Price
App Integration, Data Transformation, API Monitoring, API Testing, Data Security Features
Overview
Tray.io is a phenomenal piece of software. Tray.io is a fantastic tool that is required if you want to improve the flow of your internal business processes. Tray.io is the leading General Automation Platform, with a modern, serverless architecture that enables business users and technologists to rapidly automate mission-critical processes.

Lane Four Highroad

4.8 User Rating
Custom Price
Toolbox, Audit Logs, Priority Matching, Multi-Objects, Account Tiebreakers Features
Overview
Lane Four Highroad assists you in unlocking Salesforce, which allows you to unlock revenue. Our lead-to-account matching and routing tool matches your leads with the appropriate reps and accounts. Lane Four Highroad enables users to automate the decisions and actions necessary to maximize revenue generating activity at scale. Highroad provides the operational engine you need to manage high-volume inbound, account-based strategies.

Openprise Lead-to-Account Matching and Routing

4.9 User Rating
$24 Price
Preventative Cleaning, Reporting, Automation, Identification Features
Overview
Openprise automates critical RevOps processes in order to break down silos and align sales and marketing professionals and their technologies in order to deliver explosive growth. Openprise is a single, no-code platform that allows you to simplify your RevTech stack, respond faster to market changes, and scale up operations to meet revenue targets.

Traction Complete

4.8 User Rating
Custom Price
Security Model Support, Fuzzy Matching, Traction Complete Features
Overview
Traction Complete Leads is the most powerful and adaptable automated lead matching and routing solution that is completely native to Salesforce. Traction Complete was extremely simple to set up. Any issues that we did encounter were quickly resolved by the Traction Complete team. Zachary did an excellent job guiding us through the entire process, from implementation to go-live.

Sugar Market

4.4 User Rating
$1000 Price
Manage Email Deliverability, Web Analytics, Basic Reporting, CRM Lead Integration, Mobile Optimized Features
Overview
Sugar is a platform provider that makes the difficult tasks of marketing, sales, and customer service easier. Sugar Market is SugarCRM's flagship marketing automation solution, providing you with a high-resolution view of your customer experience. By putting the platform to work, Market transforms how mid-sized marketing teams reach their audiences and measure success throughout the buyer's journey.

Chili Piper Lead-to-Account Matching and Routing

4.7 User Rating
$22.50 Price
Availability Settings, Analytics, Integrations, Multi-Objects, Fuzzy Matching Features
Overview
Chili Piper is the most advanced B2B revenue team scheduling and routing software available. Its products enable revenue teams to more than double their inbound conversion rates, boost customer satisfaction, and achieve new levels of productivity. Chili Piper is a solution that aids in the scheduling of any business plan, and there are realistic procedures in place that allow for virtual meetings.

RingLead Lead-to-Account Matching and Routing

4.6 User Rating
Custom Price
Integrations, Analytics, Preventative Cleaning, Data Matching, Normalization Features
Overview
RingLead is the leading cloud-based data orchestration platform, bringing together data from multiple sources in a rules-driven Data Orchestration platform that enriches, deduplicates, cleanses, and segments. A wide range of pre-built (yet highly configurable) data management workflows are ready for RevOps / data ops teams to tackle difficult challenges quickly. Integration with Salesforce and Marketo, as well as the ability to create specific rules that apply to each separately.