10+ Leadsquared Alternatives and Competitors


8.5 User Rating
$45.8 M Revenue
317+ No of Employees
2011 Founded
SaaS Industry
Lead Management Category
Nilesh Patel CEO

Designed as complete marketing automation, lead, and sales management platform, LeadSquared is a unified lead conversion software for businesses. This cloud-based platform is primarily designed to cater to sales execution and lead management needs for various industries like e-commerce, health and wellness, marketing, education, and travel. LeadSquared is best known for its lead management tools, especially with lead capture and scoring, keeping every business lead stay up-to-date. Since its establishment in 2011, LeadSquared holds up to 100,000+ sales, marketing, call center, and field sales users, while it continuously grows through time. With its recognition and popularity among several users, LeadSquared now becomes a primary platform for established brands and businesses, including Bharti Axa General Insurance, BYJU’S, OLX Group, and Dunzo. LeadSquared also becomes the most preferred lead management software today, as the software competes for the best lead management platform for business, together with its alternatives like HubSpot Sales, Zoho CRM, EngageBay, Pipedrive, Cratio Lead Management, Apptivo, and Freshsales.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
HubSpot Lead Management HubSpot Lead Management 9.6 Brian Halligan $35 2006 $675 M
Cambridge 5000+ Reviews
78.7K +
Monday Lead Management Monday Lead Management 9.2 Roy Mann $8 2002 $240 M
Tel Aviv 4500+ Reviews
838 +
Salesforce Lead Management Salesforce Lead Management 9.1 Marc Benioff $25 1999 $17.1 B
San Francisco 5000+ Reviews
500K +
FreshSales Lead Management FreshSales Lead Management 9.1 Girish Mathrubootham N/A 2010 $100 M
California 1879+ Reviews
40K +
Pipedrive Lead Management Pipedrive Lead Management 9.1 Raj Sabhlok $12.50 2010 $46.5 M
New York 1897+ Reviews
50K +
Zoho Lead Management Zoho Lead Management 9 Sridhar Vembu $34.00 1996 $600 M
Chennai 5000+ Reviews
13M +
EngageBay Lead Management EngageBay Lead Management 9 Sreedhar Ambati N/A 2006 $1 M
California 1878+ Reviews
64.5K +
Apptivo Apptivo 8.8 Bastin Gerald N/A 2008 $9.6 M
3000+ Reviews
Really Simple Systems Really Simple Systems 8.8 John Paterson N/A 2004 $1 M
2800+ Reviews
17K +
Cratio Lead Management Cratio Lead Management 8.8 Suresh Shamalan $10 2009 $1 M
Chennai 1200+ Reviews
1K +



Key Employees

Sridharan G.VSridharan G.VStartup enthusiasthttps://in.linkedin.com/in/sridharangv
Vijay KumarVijay KumarSenior Engineering Managerhttps://in.linkedin.com/in/ivijay
Sudipta MukherjeeSudipta MukherjeeVice President Saleshttps://in.linkedin.com/in/sudipta-mukherjee-6630395


“ Brilliant tool for Lead Automation - helping Marketing and Campaigns ”

8/10 (overall) - Jagriti Dwivedi
  • I wish I had spent more time doing my due diligence during the evaluation process.
  • We are pleased to write a review on Leadsquared. We would like to thank your team which has reduce our effort and time very both.
  • Server issues most of the time. May loose the lead activities.
  • Complete lifecycle of student starting from lead to student placement is missing.

“ Best Marketing Automation and CRM Software ”

8.5/10 (overall) - MD Masoom Raza
  • I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality.
  • Lead engagement score helps in shortlisting good leads.
  • It is very difficult to work with constant number of contacts in big organization.
  • As you all know to acquire new clients from the market is very difficult in today’s market.

“ Very Useful Software for Sales Field ”

9.5/10 (overall) - Rahul Verma
  • Very easy to use. Administration can be done without any coding hardcore skills. Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding. Support is great. The customer care team is very fast in responding to customer queries.
  • The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.
  • Third-party tool integration sometimes feels limited. When it comes to reporting all required reports are available like lead source, lead history, but advanced-level reporting feels limited. for SMBs leadsquared is sufficient.
  • The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge.


  • Access Control
  • Analytics
  • API
  • Accounting Intergration
  • Application Integration
  • Assessment Management
  • Automated Billing
  • CRM Integration
  • Campaign Analysis
  • Campaign Scheduling
  • Collaboration Tools
  • Collaborative Workspace
  • Security
  • Team Collaboration
  • List Management

Images & Videos

Q & A

Q. What is the LeadSquared software used for?

The LeadSquared platform is a cloud-based software that offers businesses the tools for lead management, marketing automation, and field force automation. With the app’s lead management capabilities, users can collect and capture various leads through multiple platforms and channels, such as email, social media, messages, and more.

Q. How much does LeadSquared cost?

The LeadSquared platform offers users four (4) advanced subscription plans. However, they do not provide prices for them. Users would need to fill out a form to see each plan’s prices. LeadSquared’s plans are the Lite Plan, the Pro Plan, the Super Plan, and the Unlimited Plan. The Unlimited Plan, though, requires a user to contact the app’s sales team.

Q. Does LeadSquared provide new users with a free trial period?

Yes, it does. However, the LeadSquared software does not specify as to how long the trial period will last. If interested, they would need to fill up an online form. Even so, users can still take advantage of the free trial, learn how the software works, and how it can benefit their business.

Q. What are the payment methods that LeadSquared accepts?

LeadSquared accepts all online payments through all major credit cards. If you are planning to pay offline, you would first need to contact the app’s sales team, so that both parties can agree on an offline payment process.