10+ Best Lead Management Softwares 2021

Lead Management software enables the forecasting, collection and tracking of sales leads.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
HubSpot Lead Management HubSpot Lead Management 9.6 Brian Halligan $35 2006 $675 M
Cambridge 5000+ Reviews
78.7K +
Monday Lead Management Monday Lead Management 9.2 Roy Mann $8 2002 $240 M
Tel Aviv 4500+ Reviews
838 +
Salesforce Lead Management Salesforce Lead Management 9.1 Marc Benioff $25 1999 $17.1 B
San Francisco 5000+ Reviews
500K +
FreshSales Lead Management FreshSales Lead Management 9.1 Girish Mathrubootham N/A 2010 $100 M
California 1879+ Reviews
40K +
Pipedrive Lead Management Pipedrive Lead Management 9.1 Raj Sabhlok $12.50 2010 $46.5 M
New York 1897+ Reviews
50K +
Zoho Lead Management Zoho Lead Management 9 Sridhar Vembu $34.00 1996 $600 M
Chennai 5000+ Reviews
13M +
EngageBay Lead Management EngageBay Lead Management 9 Sreedhar Ambati N/A 2006 $1 M
California 1878+ Reviews
64.5K +
Apptivo Apptivo 8.8 Bastin Gerald N/A 2008 $9.6 M
3000+ Reviews
Really Simple Systems Really Simple Systems 8.8 John Paterson N/A 2004 $1 M
2800+ Reviews
17K +
Cratio Lead Management Cratio Lead Management 8.8 Suresh Shamalan $10 2009 $1 M
Chennai 1200+ Reviews
1K +

HubSpot Lead Management

9.6 User Rating
$35 Price
Sales Automation, Lead Management, Email Marketing, Integrations Feature

HubSpot Lead Management is a world leading software from the HubSpot suite. The app enables businesses to follow up on leads straight from the app for added convenience. On top of that, the HubSpot Lead Management software lets users track sales activities throughout the company, manage their sales pipeline, and create lead ads for social media.

As a world leader in lead management, HubSpot Lead Management offers the best tools for its users. However, it also has a few issues that some users, like you, may encounter. These issues include a less than optimal layout, a limited bulk email option, and an interface that needs to be organized better.

Monday Lead Management

9.2 User Rating
$8 Price
Integration, Collaboration, Marketing Feature

Monday is well-known for its project management tools and features. However, it also offers one excellent lead management tool. With Monday Lead Management, users can monitor and nurture their leads until they become a customer. Plus, users can take advantage of Monday’s award-winning platform to collaborate with other team members to accelerate the sales process.

Now that you know a thing or two about Monday’s Lead Management feature, you should also take notes of its drawbacks. Such drawbacks of the platform are its steep learning curve when using it for the first time, pay more to get more functionality, and the fact that it is a project management software first.

Salesforce Lead Management

9.1 User Rating
$25 Price
Lead Management, Reports and Dashboards, Sales Forecasting Feature

Salesforce Lead Management is quite the advanced software application, being one of the best in the industry. It serves all businesses, whether small or large. On top of that the platform aims to provide users with a solution to track, nurture, and convert leads. With Salesforce Lead Management, you can automate your sales processes into the platform so that you can finish tasks efficiently.

It is hard to find fault in a software, such as Salesforce Lead Management, since it is a popular app with a huge customer base. However, it does have a few areas where it is lacking. For example, its visualization of data is poor, it needs to be connected to extremely fast and reliable internet connection to work, and the system might be overwhelming for new users.

FreshSales Lead Management

9.1 User Rating
Automation, Email tracking, Forward emails, Revenue analytics Feature

The Freshsales Lead Management software is an extensive platform that businesses of all sizes can use to stay on top of all interactions with leads, prospects, and customers. With the app, users can access its robust feature set, such as event tracking, sales management, and so much more. The app lets users monitor the websites that prospects are interacting with, and Freshsales Lead Management also offers lead scoring that is solely based on data.

With such a powerful platform, there is no doubt that Freshsales Lead Management can help your business. Although before you start a subscription, you need to know its downsides. For one thing, they have a poor technical support team. Next, their sales proposal generator needs updating. Lastly, analyzing data with large data sets is less than intuitive.

Pipedrive Lead Management

9.1 User Rating
$12.50 Price
Email Integration, Email Tracking, Reporting, Customization Feature

Pipedrive Lead Management is a robust software platform for businesses in various industries. The app provides companies with a solution for staying ahead of the competition when it comes to generating new leads. On top of that, with the Pipedrive Lead Management system, users can access its comprehensive set of tools and features for their leads, such as identifying, scoring, qualifying, boosting, and so much more.

Overall, Pipedrive Lead Management does deliver results for its customers. However, you need to know a few problems that the app would need to work on. These include a complicated email automation system, limited customization tools, and its customer support team is slow to respond.

Zoho Lead Management

9 User Rating
$34.00 Price
Email Hosting, CMS Support, Customer Support, Security Tools Feature

Zoho Lead Management is a powerful tool from the Zoho CRM application, and it serves small businesses to large enterprises. With Zoho’s lead management feature, sales teams can track leads, prospects, and new business opportunities as well as closing deals in record time. On top of all that, users can use pre-existing customer data to use for future cross-selling and up-selling possibilities.

Knowing that Zoho Lead Management is a robust platform, one might ask if it has any downsides, and the answer is yes, it does. The Zoho Lead Management has a less than intuitive mobile app, a buggy data entry form, and the app’s customer support team is quite lacking for their customers.

EngageBay Lead Management

9 User Rating
Marketing Automation, Email Marketing, ROI tracking Feature

EngageBay Lead Management is a smart tool developed by the EngageBay platform to help businesses – from startups to large enterprises. The app enables sales teams to not only manage leads, but also the sales pipeline as well. On top of that, you can create personalized emails, streamline lead distribution, map your customer’s sales journey, and much more.

It is also important to know that, no matter how fantastic an app is, it is not free from any bugs or issues that you may encounter. In this case, EngageBay Lead Management’s drawbacks include no social media postings, slightly limited price plans, and automation processes are quite lacking.


8.8 User Rating
Contact management, Help desk tickets, Activity management Feature

Apptivo is a cloud-based lead management software for sales teams of smaller businesses. The app enables sales teams to manage a customer’s lifecycle, and that includes the sales. On top of that, Apptivo provides you with tools that can help you manage and monitor your leads and prospects. Plus, the app can record all transactions and interactions with prospects and existing customers.

Now that there are so many lead management software today, knowing an app’s weaknesses can certainly help you decide which of them is the best. Having said that, Apptivo lacks in a few areas. These include a lacking technical support team, less than a handful of email templates, and the documentation tool could use upgrading.

Really Simple Systems

8.8 User Rating
Free Customer, Support API, Customization Feature

Really Simple Systems is, first and foremost, a customer relationship management or CRM software that is designed for businesses in the small to mid-sized categories. On top of that, the app provides users with a fast solution for lead management. With its lead management tool, sales teams efficiently acquire new leads and nurture them until they become fully paying customers.

Our team, though, believes that for you to choose the best platform for your company, you need to know of a software’s faults, aside from its strengths. For Really Simple Systems, it has a few underlying issues, such as its pages load slowly at times, a lack of task reminders, and its third-party integrations are quite limited.

Cratio Lead Management

8.8 User Rating
$10 Price
Lead Automation, Lead Management, System Reports, Daily Activity Plan Feature

Cratio Lead Management is a highly comprehensive platform that also provides small and mid-sized businesses with customer relationship management or CRM tools. With the app, users can gather multiple lead sources from a variety of channels, such as websites, emails, phones, and much more. On top of all that, Cratio Lead Management helps you with tracking sales activities and manage all sales opportunities.

Nonetheless, like every software platform on this list, Cratio Lead Management also has its own set of negative qualities. So, before choosing this app, you should know about its complicated interface, slow customer service team, and its complex pricing plans.