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10+ Best Lead Management Softwares 2021

Lead Management software enables the forecasting, collection and tracking of sales leads.


Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Zoho Lead Management 4.5 Sridhar Vembu $34 1996 $600 M 9100+ Chennai 5000+ Reviews 13000000+
HubSpot Lead Management 4.8 Brian Halligan $35 2006 $675 M 3500+ Cambridge 5000+ Reviews 78700+
Apptivo 4.4 Bastin Gerald $0 2008 $9.6 M 258+ Fremont 3000+ Reviews N/A
Really Simple Systems 4.4 John Paterson $0 2004 $1 M 50+ Petersfield 2800+ Reviews 17000+
Leadsquared 4.2 Nilesh Patel $16.55 2011 $45.8 M 317+ Bengaluru 2890+ Reviews N/A
Cratio Lead Management 4.4 Suresh Shamalan $10 2009 $1 M 50+ Chennai 1200+ Reviews 1000+
Pipedrive Lead Management 4.6 Raj Sabhlok $12.50 2010 $46.5 M 600+ New York 1897+ Reviews 50000+
FreshSales Lead Management 4.6 Girish Mathrubootham $0 2010 $100 M 1000+ California 1879+ Reviews 40000+
EngageBay Lead Management 4.5 Sreedhar Ambati $0 2006 $1 M 20+ California 1878+ Reviews 64500+
Monday Lead Management 4.6 Roy Mann $8 2002 $240 M 265+ Tel Aviv 4500+ Reviews 838+

Zoho Lead Management

4.5 User Rating
$34 Price
Email Hosting, CMS Support, Customer Support, Security Tools Features
Zoho Lead Management is a straightforward software that enables businesses of all sizes to monitor and track their leads. It also allows users to integrate with other platforms from the Zoho Suite of applications. This app is also one of the most well-established software with over 13 million active users per month. This comes as no surprise, considering that Zoho Lead Management is a tested and proven platform, since the app became available in 1996. Its CEO, Sridhar Vembu, always puts customer satisfaction at the top of the platform’s priorities. That said, Zoho Lead Management has more than 9,000 employees ready to help your company. This system is also one of the leading software companies when it comes to revenue. That is because Zoho Lead Management has an estimated revenue of $600 million per year. This shows that people are paying to use its features for their operations. However, some companies invest their money elsewhere - specifically to other alternatives of Zoho Lead Management. These competitors are HubSpot Lead Management, Monday Lead Management, Salesforce Lead Management, FreshSales Lead Management, Pipedrive Lead Management, EngageBay Lead Management, Apptive, Really Simple Systems, Cratio Lead Management, and Leadsquared. If you want to know more, scroll down right now.

HubSpot Lead Management

4.8 User Rating
$35 Price
Sales Automation, Lead Management, Email Marketing, Integrations Features
HubSpot Lead Management is a top notch lead management software from the HubSpot platform. It enables businesses to automate their business operations, and it also lets them integrate with multiple solutions from HubSpot, including email marketing and sales management. Plus, HubSpot Lead Management is one of the more popular platforms. In fact, it has more than 78,000 active users and more than 5,000 reviews from real people. It is also one of the leaders in annual revenue with an estimated revenue of $675 million per year. Plus, this app is a fantastic option for all businesses, thanks to its affordable price plans. Numbers do not lie. In this case, it shows how HubSpot Lead Management is the go-to software for most businesses. The platform’s CEO, Brian Halligan, shows superb leadership that resonates throughout the entire HubSpot organization. However, knowing that it is not the only platform that offers lead management, it is best to learn of the alternatives. These are Monday Lead Management, Salesforce Lead Management, FreshSales Lead Management, Pipedrive Lead Management, Zoho Lead Management, EngageBay Lead Management, Apptivo, Really Simple Systems, Cratio Lead Management, and Leadsquared. Get to know these apps better when you scroll down now.


4.4 User Rating
$0 Price
Contact management, Help desk tickets, Activity management Features
Apptivo is a cloud-based, all-in-one software application that enables businesses to manage their leads. Other than that, it also helps users to take advantage of its other capabilities. These include opportunity management, customer relationship management or CRM, and contact management. Apptivo is also one of the leading platforms in terms of annual revenue. That is because it has an estimated revenue of $9.6 million per year, since it established itself in 2008, in Fremont California. Thanks to its 200, and more, hardworking employees, Apptivo can provide robust and straightforward tools for you to utilize for your operations. Clearly, software CEO, Bastin Gerald, and two other employees - namely Prasanna Kuppusamy (Customer Support Manager) and Todd Miner (Product Manager), all aim to provide a robust lead management solution for its users. However, since Apptivo shares the market with multiple top notch platforms, we suggest that you scroll down now. Below you will find all the primary competitors of Apptive. These apps include HubSpot Lead Management, Monday Lead Management, Salesforce Lead Management, FreshSales Lead Management, Pipedrive Lead Management, Zoho Lead Management, EngageBay Lead Management, Really Simple Systems, Cratio Lead Management, and Leadsquared.

Really Simple Systems

4.4 User Rating
$0 Price
Free Customer, Support API, Customization Features
Really Simple Systems is a cloud-based CRM platform provider, designed for small to medium businesses' lead management needs. Designed to establish a long-lasting business to customer relationships, while keeping in touch with operation sales, Really Simple Systems started its goal of providing CRM solutions for lead management in 2004 by John Paterson. Really Simple Systems highlights its key capabilities and features that fit small to medium-sized operations, such as two-way email integration, pipeline management, quotations, user permission levels, customization, API, integrated marketing module, and automated campaigns. What also makes Really Simple Systems a robust platform for lead management and CRM process is it provides vast integrations among several third-party apps like Sage, Zapier, Microsoft Azure, and KashFlow. Really Simple Systems now has over 17,000 users, including several renowned organizations and businesses like the Red Cross, Royal Academy, IBM, NHS, and The Property Jungle. Today, Realy Simple Systems headquartered in the United Kingdom and Australia, having John Paterson as their current CEO.


4.2 User Rating
$16.55 Price
Lead Capture, Automation, Segmentation, Marketing Automation, Email marketing Features
Designed as complete marketing automation, lead, and sales management platform, LeadSquared is a unified lead conversion software for businesses. This cloud-based platform is primarily designed to cater to sales execution and lead management needs for various industries like e-commerce, health and wellness, marketing, education, and travel. LeadSquared is best known for its lead management tools, especially with lead capture and scoring, keeping every business lead stay up-to-date. Since its establishment in 2011, LeadSquared holds up to 100,000+ sales, marketing, call center, and field sales users, while it continuously grows through time. With its recognition and popularity among several users, LeadSquared now becomes a primary platform for established brands and businesses, including Bharti Axa General Insurance, BYJU'S, OLX Group, and Dunzo. LeadSquared also becomes the most preferred lead management software today, as the software competes for the best lead management platform for business, together with its alternatives like HubSpot Sales, Zoho CRM, EngageBay, Pipedrive, Cratio Lead Management, Apptivo, and Freshsales.

Cratio Lead Management

4.4 User Rating
$10 Price
Lead Automation, Lead Management, System Reports, Daily Activity Plan Features
Cratio Lead Management is another powerful lead management platform that captures, prioritizes, assigns, and converts sales lead for businesses. Cratio Lead Management is primarily a part of the software product suite developed under Cratio, which is based in Chennai, India. As complete lead automation and lead tracking system provider, Cratio Lead Management is recognized as one of the go-to lead management platforms today, along with its alternatives like HubSpot Sales, Pipedrive, Apptivo, Really Simple Systems,, EngageBay, Salesforce, and Freshsales. What also tops Cratio Lead Management amongst the best lead management software is it provides high-end sales activities planning and reporting systems, mobile capabilities, integrations, and customizations. Cratio Lead Management now has 1000+ customers in almost all industries, spanning across small, medium, and large-sized businesses. Started with only ten employees in 2009, Cratio Lead Management currently increased its team by having 50+ professional employees, together with their current CEO, Suresh Shamalan.

Pipedrive Lead Management

4.6 User Rating
$12.50 Price
Email Integration, Email Tracking, Reporting, Customization Features
Pipedrive is an easy-to-use CRM and sales management platform, recognized as the number one user-rated platform today for lead management. Founded by Timo Rein, Urmas Purde, Ragnar Sass, Martin Tajur, and Martin Henk in 2010, Pipedrive emerges to help businesses and users orchestrate their sales processes within their control, through a powerful customer relationship management solutions. When it comes to its CRM and lead management capabilities, Pipedrive provides high-quality features like email integration, email tracking, goal setting and reporting, powerful API, sales reporting, timeline view, and much more. With over 50,000+ users globally, Pipedrive also becomes the primary lead management platform for some businesses and brands today like, Skyscanner Ltd., Festo, Vimeo, and RE/MAX. Today, Pipedrive continuously expands its reach across the global scene, as the company headquartered in locations such as New York City, New York; St. Petersburg, Florida; Tallinn and Tartu, Estonia; Portugal, London, United Kingdom, Czech Republic, and Prague.

FreshSales Lead Management

4.6 User Rating
$0 Price
Automation, Email tracking, Forward emails, Revenue analytics Features
FreshSales Lead Management is a straightforward software that provides businesses of all sizes a solution to stay on top of their leads, which can help in converting them into paying customers. Since its establishment in 2010, FreshSales Lead Management made huge leaps in the industry. As of the moment, the platform has over 40,000 users, and it also has an estimated revenue of $100 million per year. Considering that 2010 was not too long ago, the numbers show that people are making it their go-to platform for lead management. On top of that, CEO, Girish Mathrubootham, shows that a company based in California can serve clients from around the world. With over 1,000 employees, including Lize (Louise) Brouwers as Growth Consultant, FreshSales Lead Management comes equipped to serve all its customers. If you want to know more about the app from real people, there are more than 1,800 reviews of it. You can also start by scrolling down. However, once you do, you will also see all of FreshSales Lead Management main competitors in the industry. These include HubSpot Lead Management, Monday Lead Management, Salesforce Lead Management, Pipedrive Lead Management, and much more.

EngageBay Lead Management

4.5 User Rating
$0 Price
Marketing Automation, Email Marketing, ROI tracking Features
EngageBay Lead Management is a smart tool developed by the EngageBay platform to help businesses - from startups to large enterprises. The app enables sales teams to not only manage leads, but also the sales pipeline as well. On top of that, you can create personalized emails, streamline lead distribution, map your customer’s sales journey, and much more. It is also important to know that, no matter how fantastic an app is, it is not free from any bugs or issues that you may encounter. In this case, EngageBay Lead Management’s drawbacks include no social media postings, slightly limited price plans, and automation processes are quite lacking.

Monday Lead Management

4.6 User Rating
$8 Price
Integration, Collaboration, Marketing Features
Overview is primarily a project management platform that also offers lead management for teams. enables organizations to manage tasks, projects, and team processes in one platform, through its high-powered process management, project management, productivity software, and team management service. Originally programmed as an internal tool in, specializes in delivering low-code development platform for businesses' project management since 2010. then separated with Wix in 2012, enabling them to provide more powerful solutions, including lead and sales management, as a separate company. With's lead management capabilities, users can seamlessly oversee sales and CRM processes in one platform, all thanks to its comprehensive lead capturing, pipeline management, lead handover, sales order tracking, and customer relationship capabilities. Today, now has more than 100,000 users across various teams, including renowned organizations and brands like Adobe, Uber, Universal Studios, and GE. On top of that, now becomes one of the highest-earning platforms for lead management, garnering $240 million in revenue.