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Marketo Lead Generation

4.1 User Rating
$321 M Revenue
1300+ No of Employees
2006 Founded
SaaS Industry
Lead Generation Software Category
Steve Lucas CEO
Overview

Marketo Lead Generation is a straightforward software that provides optimized lead analysis, brought to you by the Marketo Corporation. It offers unique tools that enable users to make the most of their leads thanks to its customer data, analytics, and automation capabilities. Through superb leadership from CEO Steve Lucas, Marketo Lead Generation is now one of the go-to software for multiple businesses. In fact, since its inception in 2006, this app currently has more than 5,000 paying customers and is earning a whopping $321 million per year in revenue.

On top of that, Marketo Lead Generation has well-over 2,500 reviews, which you can find on various review-centered websites. And, among its 1,300 employees, there are three that deserve mention. They are Beth Kaiser (Principal Strategic Value Advisor), Rick Porter (Head of Program Management), and Tim Chandler (Principal Business Analyst). Know more about Marketo Lead Generation below. Also, see its elite competitors, including Uplead, HubSpot Lead Generation, Mailchimp Lead Generation, SharpSpring Lead Generation, and more, when you scroll down.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Leadfeeder 4.5 Pekka Koskinen $0 2012 $3 M 77+ Helsingfors 6000+ Reviews N/A
Uplead 4.8 Will Cannon $0 2017 $4 M 30+ Walnut 5600+ Reviews N/A
eGrabber 4.4 Chandra Bodapati Custom 1996 $9.2 M 109+ San Jose 3000+ Reviews N/A
AeroLeads 4.5 Elon Musk $49 2015 $1.2 M 10+ Bangalore 3000+ Reviews 200+
Mailchimp Lead Generation 4.5 Ben Chestnut $0 2001 $842.5 M 800+ Atlanta 3000+ Reviews N/A
HubSpot Lead Generation 4.6 Brian Halligan $35 2006 $674.9 M 3500+ Cambridge 5000+ Reviews 78700+
Salesfusion 4.3 Logan Henderson $1000 2007 $7.5 M 60+ Georgia 2900+ Reviews 103+
Sumo 4.4 Noah Kagan $0 2010 $2.5 M 424+ Austin 2000+ Reviews N/A
Sharpspring Lead Generation 4.5 Rick Carlson $550 1998 $18.3 M 247+ Florida 2500+ Reviews 9000+
Bitrix24 Lead Generation 4.1 Sergey Rizhikov $19 1998 $25.8 M 166+ Virginia 1878+ Reviews 5000000+

Key Employees

Image Name Designation Email ID Twitter Linkedin
Beth Kaiser Principal Strategic Value Advisor N/A N/A https://www.linkedin.com/in/bakaiser
Rick Porter Head of Program Management N/A N/A https://www.linkedin.com/in/rick-porter-3a171
Tim Chandler Principal Business Analyst N/A N/A https://www.linkedin.com/in/trfchandler

Reviews

“ Marketo is the best Marketing Automation Tool! ”

4/5 (overall) - Amanda T
Pros:
  • I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following.
  • I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing.
Cons:
  • With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
  • Email template designs did not have a “drag and drop” feature.

“ The best marketing automation platform ”

4.5/5 (overall) - Courtney T
Pros:
  • What I love about this software is that once you become comfortable it really makes your marketing smarter.
  • Great tool for marketing automation. Emails and landing pages are great and analytics are easy to understand.
Cons:
  • Some of our team struggled to understand some of the terms and systems.
  • Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot.

“ The best Marketing Automation platform around ”

4.7/5 (overall) - Alex S
Pros:
  • The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.
  • The things that I like most about Marketo is that it makes it easy to assign leads to sales reps and creates a good handoff process.
Cons:
  • There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve’
  • The things I like least about Marketo are that it is hard to do things in a mass blast and sometimes it gets complicated with multiple nurture streams.

Features

  • Access Control
  • Analytics
  • Accounting Integration
  • Business Intelligence
  • Campaign Analysis
  • Collaboration Tools
  • Email Distribution
  • Email Integration
  • Security
  • Mobile apps
  • API
  • Assessment Management
  • CRM Integration
  • Predictive Sales

Images & Videos

Q & A

Who do you contact regarding questions of your account on the Marketo Lead Generation platform?

Your primary point of contact is with the Customer Care team of the Marketo software. They can help answer any general questions regarding your account. If, however, they cannot answer your questions, they will connect you with the right person.

What is Marketo Lead Generation?

Marketo Lead Generation is a specific functionality from the Marketo software application. It is in charge of providing businesses with enough lead information to help them get connected with those leads. On top of that, the platform enables users to see the individuals or companies that view their website.

How much are the price plans that Marketo Lead Generation offers?

In total, Marketo Lead Generation offers its users with four (4) subscription plans. However, the price of each plan is determined by the size of the company's database. These plans are: the Select plan, the Prime plan, the Ultimate plan, and the Enterprise plan.

Is Marketo Lead Generation a cloud-based software application?

Yes, it is. Being a cloud-based software, the Marketo Lead Generation system can be accessed by anyone using any device, including mobile phones, through their web browser. This provides much needed convenience for all users to get updates on their leads anywhere and at any time.

Does Marketo Lead Generation offer a free plan for its customers?

Currently, no, it does not. All of the Marketo Lead Generation platform’s plans are paid plans. The app does not provide customers with a freemium plan.

Do you need to be an authorized support contact in order to get in touch with Marketo Lead Generation’s support team?

No, you do not. Anyone can contact Marketo’s customer support team via email or phone. However, if you need to contact them using live chat, you need to be logged in to your account.

Alternatives

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