10+ Mailchimp Lead Generation Alternatives and Competitors

Mailchimp Lead Generation

9 User Rating
$842.5 M Revenue
800+ No of Employees
2001 Founded
SaaS Industry
Lead Generation Software Category
Ben Chestnut CEO

True to its name, Mailchimp Lead Generation is an advanced software app that provides businesses of all sizes with robust lead generation capabilities. We say businesses of all sizes because it offers highly affordable price plans, starting at $9.99 per month for its most basic plan. But, if that is still expensive for you, it also offers an entirely free plan for all interested customers. This makes Mailchimp Lead Generation a popular choice for more than 11 million users, which slowly grew since the app started in 2001.

All the success that Mailchimp Lead Generation has is thanks to its CEO, Ben Chestnut, along with more than 800 other employees, including Tom Klein (Chief Marketing Officer), Sean Cook (Vice President of Marketing), and Marc Hedlund (Senior Director of Engineering). To know more about Mailchimp Lead Generation, scroll down now. Once you scroll through this page, though, you will also find this system’s elite competitors, including UpLead, HubSpot Lead Generation, SharpSpring Lead Generation, Leadfeeder, AeroLeads, Sumo, eGrabber, and more. See the list below for more details.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Uplead Uplead 9.6 Will Cannon N/A 2017 $4 M
5600+ Reviews
HubSpot Lead Generation HubSpot Lead Generation 9.2 Brian Halligan $35 2006 $674.9 M
Cambridge 5000+ Reviews
78.7K +
Mailchimp Lead Generation Mailchimp Lead Generation 9 Ben Chestnut N/A 2001 $842.5 M
Atlanta 3000+ Reviews
11M +
Sharpspring Lead Generation Sharpspring Lead Generation 9 RICK CARLSON $550 1998 $18.3 M
Florida 2500+ Reviews
9K +
Leadfeeder Leadfeeder 9 Pekka Koskinen N/A 2012 $3 M
6000+ Reviews
AeroLeads AeroLeads 8.9 Elon Musk $49 2015 $1.2 M
Bangalore 3000+ Reviews
200 +
Sumo Sumo 8.8 Noah Kagan N/A 2010 $2.5 M
Austin 2000+ Reviews
eGrabber eGrabber 8.8 Chandra Bodapati N/A 1996 $9.2 M
San Jose 3000+ Reviews
Salesfusion Salesfusion 8.6 Logan Henderson $1000 2007 $7.5 M
Georgia 2900+ Reviews
103 +
Bitrix24 Lead Generation Bitrix24 Lead Generation 8 Sergey Rizhikov $19 1998 $25.8 M
Virginia 1878+ Reviews
5M +


Custom domains Free†
Marketing CRM
All email templates
A/B testing
Custom branding
Custom templates
Retargeting ads
Behavioral targeting automation series New
Advanced segmentation
Phone support
Multivariate testing

Key Employees

Tom KleinTom KleinChief Marketing Officerhttps://www.linkedin.com/in/tklein
Sean CookSean CookVice President of Marketinghttps://www.linkedin.com/in/seantcook
Marc HedlundMarc HedlundSr. Director of Engineeringhttps://www.linkedin.com/in/precipice


“ Top Email Marketing Software ”

8/10 (overall) - Jacob E.
  • The pricing is very affordable compared to other solutions out there. Indeed, I would say that the pricing is in large part why we have stayed with Mail chimp for so long (more than ten years).
  • Simple, Easy to use user interface for the software wherein I could customize the emails that go out whenever any event takes place on the website. The integrations with other apps was mind blowing as it helped us to minimize our task. The analytics in Mailchimp are a blessing to us as it helps in targeting the right audience at the right time.
  • It is impossible to make even small edits to designed emails coming from Dreamweaver in the Mailchimp back-end. You have to make the edits in Dreamweaver, export the email again and then import it back into Mailchimp. The heat maps were broken for months and rather than resolve the technical issue, Mailchimp just gave us a credit. In general, Mailchimp has not kept apace with advances in email technology.
  • The free tier plan was very less for a company like ours as we wanted to be sure about it completely before finally implementing it. Due to high email bounces, the marketing automation companies are very strict on the bounce rates and they just block your account instantly.

“ Mailchimp is the 'go to' platform ”

9/10 (overall) - Tim B.
  • For me the tool was very useful in solving my problem in an amazing way. I still use it today and I am very satisfied.
  • It’s a great service in all. It provides a great service for someone who is not of the tech world and want to manage their newsletter service without indulging into coding.
  • It’s a partner in our business, we pay for that and our clients have no thoughts about email marketing avoiding the spam and other problems.
  • We had the same subscriber on a few different lists, but they double charged us. I think they should be able to provide an alternative to this problem.

“ A great software at exorbitant prices ”

9.5/10 (overall) - Traver F.
  • Very easy to design professional and appealing newsletters that gain traction and are very successful.
  • I love that Mailchimp made it simple for me to create a beautiful looking email newsletter and be able to save it as a template to customize each month before I send it out.
  • The paid tiers are too limited (compared to competitors). Overuse of Mailchimp has led to blacklisting/flagging by several email services (risk of ending up in spam folder).
  • This was frustrating for me when I could not figure out what was wrong in order to complete my campaign.


  • Access Control
  • Analytics
  • API
  • CRM Integration
  • Campaign Analysis
  • Collaboration Tools
  • Customer Support
  • Email Integration
  • Marketing Automation
  • Security
  • Performance Management
  • Process Management
  • Sales Force Automation
  • Mobile apps

Q & A

Q. Is Mailchimp really a free software?

Although it is not entirely a free platform, since it offers paid subscription plans, the Mailchimp app does offer a freemium plan. The free plan includes the following main features:

  • Marketing CRM
  • Websites
  • 2,000 Contacts
  • Surveys
  • Seven (7) Marketing Channels
  • Custom Domains
  • One-click automation
  • Basic Templates
    Find all that and more with the Mailchimp free plan.
Q. How much does Mailchimp cost?

Since Mailchimp caters to small and mid-sized businesses, the platform offers quite affordable subscription-based plans. These are: the Essentials plan ($9.99/month and 50,000 contacts/month), the Standard plan ($14.99/month and 100,000 contacts/month), and the Premium plan ($299/month and 200,000+ contacts/month).

Q. Does Mailchimp offer discounts for nonprofit organizations and charities?

Yes, it does. For all qualified nonprofits and charitable organizations, the Mailchimp platform offers them a 15% discount on all of their subscription packages. If interested, you would only need to sign up and email Mailchimp’s Billing team with your username and the link to your organization.

Q. What are the payment methods that Mailchimp accepts?

Mailchimp accepts all major credit cards, such as Visa, Mastercard, Discover, American Express, etc. Customers may also pay through a PayPal account. Additionally, in a few select countries, Mailchimp accepts payments through direct debit, and it also supports various currencies.