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10+ Best Lead Generation Softwares 2021

Acquiring new leads is, in fact, quite vital to growing your business. Leads help your company with sales and multiply the number of organic customers you have. However, acquiring or generating leads is easier said than done. That is why tech forerunners developed apps for lead generation or what we call lead generation software.

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Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Sumo 4.4 Noah Kagan $0 2010 $2.5 M 424+ Austin 2000+ Reviews N/A
Salesfusion 4.3 Logan Henderson $1000 2007 $7.5 M 60+ Georgia 2900+ Reviews 103+
AeroLeads 4.5 Elon Musk $49 2015 $1.2 M 10+ Bangalore 3000+ Reviews 200+
eGrabber 4.4 Chandra Bodapati Custom 1996 $9.2 M 109+ San Jose 3000+ Reviews N/A
Uplead 4.8 Will Cannon $0 2017 $4 M 30+ Walnut 5600+ Reviews N/A
Leadfeeder 4.5 Pekka Koskinen $0 2012 $3 M 77+ Helsingfors 6000+ Reviews N/A
HubSpot Lead Generation 4.6 Brian Halligan $35 2006 $674.9 M 3500+ Cambridge 5000+ Reviews 78700+
Bitrix24 Lead Generation 4.1 Sergey Rizhikov $19 1998 $25.8 M 166+ Virginia 1878+ Reviews 5000000+
Marketo Lead Generation 4.1 Steve Lucas Custom 2006 $321 M 1300+ California 2500+ Reviews 5000+
Mailchimp Lead Generation 4.5 Ben Chestnut $0 2001 $842.5 M 800+ Atlanta 3000+ Reviews N/A


4.4 User Rating
$0 Price
A/B Testing, Dashboards & Reporting, Analytics, Integration Features
Sumo is a free email capture tool designed to aid e-commerce businesses with email lists, increasing conversions, and generating more sales. Sumo provides high-end features to automate site growth, which can also be utilized on almost any type of website, including WordPress sites. With Sumo, users can enhance their sites' traffic and better conversion rates through its simple and effective site enhancement tools such as list builder 3, scroll box, smart bar, share tools, and heat maps. Sumo also provides its other comprehensive suite like AppSumo for exclusive lifetime software deals, KingSumo for the viral giveaway, SendFox for email marketing for content creators, and FAM for automated email marketing for Shopify stores. Previously known as SumoMe, Sumo started its service in capturing lead generation for business in 2010. Driven by the goal of delivering plain and affordable solutions, Sumo focused on helping website growth across businesses, making the app branded as one of the best lead generation platforms and applications like Leadfeeder, Marketo, Uplead, and eGrabber.


4.3 User Rating
$1000 Price
Campaign management, Lead scoring, Social marketing Features
Salesfusion is another lead generation platform built to leverage marketing processes for mid-sized businesses. Salesfusion gives you the freedom to choose whether to host it on a cloud server or deploy it on-premises so that you can choose what works best for your company. Aside from generating relevant leads, Salesfusion can also provide you with tools for lead scoring and nurturing, media planning, budget management, and so much more. Established in 2007, Salesfusion leads in providing the best product updates, support model, and service offerings for lead generation across various businesses. Unlike many marketing automation platforms, Salesfusion provides upfront pricing for its users, encompassing all its functionality without add-on fees. Salesfusion provides unlimited email sends, unlimited users, unlimited API calls, and unlimited access to its analytics tool, making the app trusted across thousands of users worldwide. With the app's superb qualities and recognition in today's market, the platform becomes one of today's best lead generation software.


4.5 User Rating
$49 Price
Lead Generation, Team Collaboration, Prospecting Tools Features
AeroLeads is a cloud-based sales intelligence software that also offers lead generation functionality. It caters to businesses of all sizes in multiple B2B industries. This system enables users to gather legitimate prospect information from known social networking sites, such as LinkedIn, GitHub, CrunchBase, and much more. Thanks to its CEO, Pushkar Gaikwad, AeroLeads is now one of the well-established platforms since it offered its services in 2015. On top of that, this app has a revenue of approximately $1.2 million per year, with more than 200 paying customers today. With only a small team of 10 employees, AeroLeads still manages to join the top software list that offers lead generation features. Speaking of leading software, this system competes with robust apps. They are UpLead, HubSpot Lead Generation, Mailchimp Lead Generation, SharpSpring Lead Generation, Leadfeeder, Sumo, eGrabber, Salesfusion, Bitrix24 Lead Generation, and Marketo Lead Generation. If you want to know more in-depth details regarding AeroLeads and its competitors, all you need to do is scroll through this page.


4.4 User Rating
Custom Price
Lead generation, Collaboration, Integration Features
eGrabber is a straightforward lead generation software designed for B2B companies. It enables users to create a list of potential clients from legitimate sources, such as online directories and social networking sites. Aside from that, it gathers valuable contact information, including job title, email, and company name. These robust solutions make eGrabber one of the best platforms in the market. This is thanks to superb leadership from company CEO Chandra Bodapati, who also founded the system in 1996. Plus, he has over 100 employees who help maintain eGrabber's premiere status. With an estimated annual revenue of $9.2 million, it only solidifies that customers are willing to pay for its services. In fact, as of today, eGrabber has more than 100,000 customers worldwide. However, if that is the case, other lead generation platforms have thousands of paying customers as well. They are UpLead, HubSpot Lead Generation, Mailchimp Lead Generation, SharpSpring Lead Generation, Leadfeeder, AeroLeads, Sumo, Salesfusion, Bitrix24 Lead Generation, and Marketo Lead Generation. To know more about these software apps, scroll down now.


4.8 User Rating
$0 Price
Lead Scoring, Lead Analysis, Segmentation, Customization Features
UpLead is a premiere lead generation software designed for B2B focused companies. It provides users with various options for identifying potential clients, including sales, company size, industry, location, management level, and much more. On top of that, even though UpLead started quite recently, in 2017, to be exact, it is now one of the most well-established platforms in the market. This app now has an estimated revenue of $4 million per year. Plus, all interested customers can find more than 5,600 reviews from various websites so that they can receive additional insight regarding UpLead's capabilities. UpLead’s success is thanks to its small yet hardworking team of 30 employees, including CEO Will Cannon. Now, there are also three other personnel that deserve mentioning. They are Justin Wu (Product Marketing), Mauro Sicard (Web and UI/UX Design Advisor), and Jay Wu (Community Marketing Manager). Aside from these facts, UpLead also competes with other premiere platforms, such as HubSpot Lead Generation, Mailchimp Lead Generation, SharpSpring Lead Generation, Leadfeeder, and more. Scroll down now to see more details.


4.5 User Rating
$0 Price
Lead generation, Email marketing, integration, Email notifications Features
Leadfeeder is a lead generation software designed for businesses of all sizes and is ideal for agencies and marketing teams. It provides a robust set of features, including lead scoring, lead filters, and automatic reporting. On top of that, Leadfeeder, which is run by CEO Pekka Koskinen, is one of the leading systems that offer lead generation capabilities. As a matter of fact, it has more than 6,000 reviews, most of which are positive, for potential users to find more insightful information. Plus, it also earns annual revenue of $3 million since it opened its services in 2012. Even though Leadfeeder has a small team of around 77 employees, all work hard to cater to its thousands of users from around the world. Among those personnel are Jelle-Jan Bruinsma, Juha Ruohonen, and Korash Sanjideh. If you want to know more about Leadfeeder, scroll down now. However, once you scroll down, you will also see our list of the best alternatives that Leadfeeder competes with. The list includes Uplead, HubSpot Lead Generation, Mailchimp Lead Generation, SharpSpring Lead Generation, AeroLeads, and much more. See the full list of apps below.

HubSpot Lead Generation

4.6 User Rating
$35 Price
Sales Automation, Lead Management, Email Marketing, Integrations Features
HubSpot Lead Generation is a widely-known lead generation platform programmed under HubSpot's cloud-based customer relationship management or CRM software solution. HubSpot Lead Generation offers fully integrated lead generation solutions across various businesses that establish flexibility in capturing, tracking, and converting leads. This platform provides not only high-end lead generation capabilities, but also offers vast integrations across third-party platforms, such as Eventbrite, PandaDoc, Zoom, Wistia, Zapier, and Zoho product suites. Since its release in 2006, HubSpot Lead Generation pioneers in providing high-quality lead generation solutions across multiple businesses and organizations. This software specialized in managing lead generation processes, such as for ads, landing page, and kickback email, with a touch of robust CRM. Today, with over 78,700+ organizations and individual users that trust HubSpot Lead Generation, the platform becomes one of the best lead generation software to use. On top of that, the HubSpot Lead Generation software becomes the top competitor for other lead generation providers like Marketo Lead Generation, SharpSpring, and Bitrix24 Lead Generation.

Bitrix24 Lead Generation

4.1 User Rating
$19 Price
Lead Analytics, Lead Tools, Lead generation Features
Bitrix24 Lead Generation is an advanced lead scoring and analysis tool, programmed under Bitrix24's CRM and collaboration product suite. Bitrix24 Lead Generation primarily aids its robust features, such as lead capture and sales cycle management. The platform also provides fast and accurate reporting and analysis tools, as well as API and open source code with cloud and self-hosted deployment options. Bitrix24 Lead Generation encompasses all the automated lead generation and management capabilities, which makes the application trusted by more than 7 million users. As the platform becomes recognizable among various users, Bitrix24 Lead Generation also has been the primary platform for leading businesses today, including SkyQuest, Virtus.Pro, Tech Stack, Cargo, and stack. What also makes Bitrix24 Lead Generation a comprehensive lead generation platform is it offers vast integrations with applications like G Suite, Jira, Dropbox, PayPal, Shopify, and Marketo. Since its establishment in 1998, Bitrix24 Lead Generation is now recognized as one of the best lead generation platforms, together with other software like eGrabber, AeroLeads, Mailchimp, Sumo, and SharpSpring.

Marketo Lead Generation

4.1 User Rating
Custom Price
Mobile Optimized, Lead Analysis, Segmentation, Budgeting Features
Marketo Lead Generation is a straightforward software that provides optimized lead analysis, brought to you by the Marketo Corporation. It offers unique tools that enable users to make the most of their leads thanks to its customer data, analytics, and automation capabilities. Through superb leadership from CEO Steve Lucas, Marketo Lead Generation is now one of the go-to software for multiple businesses. In fact, since its inception in 2006, this app currently has more than 5,000 paying customers and is earning a whopping $321 million per year in revenue. On top of that, Marketo Lead Generation has well-over 2,500 reviews, which you can find on various review-centered websites. And, among its 1,300 employees, there are three that deserve mention. They are Beth Kaiser (Principal Strategic Value Advisor), Rick Porter (Head of Program Management), and Tim Chandler (Principal Business Analyst). Know more about Marketo Lead Generation below. Also, see its elite competitors, including Uplead, HubSpot Lead Generation, Mailchimp Lead Generation, SharpSpring Lead Generation, and more, when you scroll down.

Mailchimp Lead Generation

4.5 User Rating
$0 Price
Email Designer, Customer analysis, Email tracking, Automated scheduling Features
True to its name, Mailchimp Lead Generation is an advanced software app that provides businesses of all sizes with robust lead generation capabilities. We say businesses of all sizes because it offers highly affordable price plans, starting at $9.99 per month for its most basic plan. But, if that is still expensive for you, it also offers an entirely free plan for all interested customers. This makes Mailchimp Lead Generation a popular choice for more than 11 million users, which slowly grew since the app started in 2001. All the success that Mailchimp Lead Generation has is thanks to its CEO, Ben Chestnut, along with more than 800 other employees, including Tom Klein (Chief Marketing Officer), Sean Cook (Vice President of Marketing), and Marc Hedlund (Senior Director of Engineering). To know more about Mailchimp Lead Generation, scroll down now. Once you scroll through this page, though, you will also find this system’s elite competitors, including UpLead, HubSpot Lead Generation, SharpSpring Lead Generation, Leadfeeder, AeroLeads, Sumo, eGrabber, and more. See the list below for more details.

Lead generation software is a type of application that provides businesses with generating and collecting leads. These leads are gathered through various platforms or channels, such as social media, websites, and others.


  • It provides a way to capture lead information when there is contact.
  • It helps companies score each lead to determine the next action.
  • It converts users into paying customers.

If you see below, we have compiled the best lead generation software. The list is complete with the advantages and disadvantages of each application to help you get started. Scan the systems below and select the best app for your business today.