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10+ Traackr Alternatives and Competitors

Traackr

4.3 User Rating
$19.6 M Revenue
65000+ No of Employees
2006 Founded
SaaS Industry
Influencer Marketing Category
Pierre-Loic Assayag CEO
Overview

Traackr is a company that believes in the power of influencer marketing. They see its potential as a catalyst in increasing brand awareness and driving sales. For that reason, they proudly offer their insightful influencer marketing platform. What it does is guide brands and agencies in choosing the right influencer to promote their image.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
GRIN 4.9 Brandon Brown Custom 2014 $3.6 M 20+ Sacramento 6900+ Reviews N/A
Upfluence 4.8 Kevin Creusy Custom 2013 $4 M 62+ New York 5790+ Reviews N/A
CreatorIQ 4.7 Igor Vaks Custom 2013 $21.8 M 150+ Los Angeles 4920+ Reviews N/A
Influenster 4.6 Aydin Acar $0 2010 $12 M 70+ New York 6890+ Reviews 150+
Buzzsumo 4.6 James Blackwell Custom 2012 $4.3 M 12+ Brighton 3670+ Reviews N/A
Mavrck 4.4 Lyle Stevens Custom 2014 $17.8 M 71+ Boston 4790+ Reviews N/A
Tagger 4.4 Dave Dickman Custom 2015 N/A 1143+ Santa Monica 3560+ Reviews N/A
Mention 4.5 Jean-Philippe Baert $0 2012 $6 M 60+ Paris 4700+ Reviews 4000+
TapInfluence 4.4 Phelon $1999 2009 $3.2 M 11+ California 3700+ Reviews N/A
AspireIQ 4.1 Anand Custom 2013 $10 M 120+ San Francisco 4950+ Reviews 830000+

Reviews

“ Essential tool for Influencer programs ”

5/5 (overall) - Megan N.
Pros:
  • Audience demographics, ease of adding influencers, availability of contact information and reporting capabilities.
  • Traackr pulls audience demographics, allowing you to see where an influencer’s audience is based or what the age range is, which is extremely helpful when vetting new influencers.
Cons:
  • Without proper training and the time to consistently use, the platform can feel overwhelming.
  • But like anything, you just need to invest some time.

“ Sophisticated approach to influencer relations ”

4.7/5 (overall) - Simone S.
Pros:
  • The Traackr team are continually adapting and evolving the platform to move with the needs and demands of the industry
  • easy campaign management – helps to find the right influencers
Cons:
  • The software doesn’t cover every aspect of social media i.e. stories for Instagram and this is becoming fundamental to many of our campaigns
  • sometimes it takes a few hours to import new influencer profiles and their channel insights

“ Very useful system, strong on analytics ”

4.5/5 (overall) - Lizzie R.
Pros:
  • Taking a good screenshot of the network maps can be a bit of a challenge and it can take a little time to dig into the tweets connecting the influencers
  • Price wise I think it starts at a really competitive price point, which is the reason we’ve been able to use it on so moany projects, however I would like to see more economies of scale within the pricing so I could sell it in on larger projects
Cons:
  • Traackr is easy to use and has many useful features. It has a large database and a good search functionality so it is useful for finding influencers across a range of topics and in different countries.
  • The network maps and social listening options are extremely useful, as is the functionality for checking articles being shared organically by influencers.

Features

  • Access Control
  • Analytics
  • API
  • Accounting Integration
  • Agile Software Development
  • Application Integration
  • Billing & Invoicing
  • CRM Integration
  • Campaign Analysis
  • Collaboration Tools
  • Collaborative Workspace
  • Employee Management
  • Omnichannel
  • Process Management
  • Sales Force Automation

Images & Videos

Q & A

Can Traackr track return on investments?

Yes, Traackr is fully capable of tracking return on investments or ROI. This feature enables you to measure if an influencer successfully attracted people to your business. In other words, it shows you an influencer's performance. And it also indicates whether your investment in an influencer is paying off.

How many languages does Traackr support?

Traackr supports a total of 26 languages. Its global data set has influencers who can speak different languages. It's a perfect opportunity to make your brand known in other countries and territories. Influencers can speak in their native languages and spread the word to their local followers.

Can I use Traackr to manage my influencer marketing budget?

Yes, you can. Traackr has a built-in predictive calculator that can manage your influencer marketing budget. It can help you optimize your return on investment by directing you to cost-effective alternatives. Traackr's developers understand that companies are trying to minimize marketing costs all the time.

Who are the well-known customers of Traackr?

Traackr is an impressive list of top customers. For sure you're familiar with them have used or experienced their products and services. Here are some of Traackr's customers with big-name brands:

  • L'Oreal
  • Tatcha
  • Kendo
  • CharlotteTilbury
  • Cartier
  • Shiseido
  • Michelin
  • Pegasus
  • Travelocity
  • Melia Hotels
  • Amika

Alternatives

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