10+ Buzzsumo Alternatives and Competitors



9.1 User Rating
$4.3 M Revenue
12+ No of Employees
2012 Founded
SaaS Industry
Influencer Marketing Category
James Blackwell CEO

BuzzSumo is a Brandwatch company and is a prominent provider of influencer marketing software. The company was founded in 2012 and its current CEO is James Blackwell. BuzzSumo aims to help marketers to adapt to the changing landscape of digital marketing. Their platform provides all the necessary tools to create marketing campaigns that resonate with the people.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
GRIN GRIN 9.9 Brandon Brown N/A 2014 $3.6 M
6900+ Reviews
Upfluence Upfluence 9.6 Kevin Creusy N/A 2013 $4 M
New York 5790+ Reviews
CreatorIQ CreatorIQ 9.4 Igor Vaks N/A 2013 $21.8 M
Los Angeles 4920+ Reviews
Influenster Influenster 9.1 Aydin Acar N/A 2010 $12 M
New York 6890+ Reviews
150 +
Buzzsumo Buzzsumo 9.1 James Blackwell N/A 2012 $4.3 M
3670+ Reviews
Mention Mention 8.9 Jean-Philippe Baert N/A 2012 $6 M
Paris 4700+ Reviews
4K +
TapInfluence TapInfluence 8.8 Phelon $1999 2009 $3.2 M
California 3700+ Reviews
Tagger Tagger 8.8 Dave Dickman N/A 2015 N/A 1,143+
Santa Monica
3560+ Reviews
Mavrck Mavrck 8.7 Lyle Stevens $2000 2014 $17.8 M
Boston 4790+ Reviews
Traackr Traackr 8.6 Pierre-Loic Assayag N/A 2006 $19.6 M
San Francisco 5900+ Reviews


“ Useful tool for marketers ”

10/10 (overall) - Mélissa N.
  • I really like the tool, especially the “questions” part. It’s really useful for your influencer’s strategy and for your backlinks strategy as well.
  • T’s incredibly easy and accurate when searching for influencers for brands and campaigns. Gives super insightful information about the influencers as well as competitors.
  • Maybe too many email alerts but that can probably be configured. Other than that, I love the tool and use it all the time.
  • There is any cons except that there is very limited resources on the free plan which makes it very difficult to test all the features before you purchase.

“ Great for measuring backlinks and level of social sharing ”

9/10 (overall) - Alyssa I.
  • I find BuzzSumo to be the best solution out there to gauge how much an article has been shared across the web.
  • It is generally more comprehensive than other applications we pay for. I use it in concert with CrowdTangle as well, and I find that it is better for finding Twitter shares. I like that the brand/keyword monitoring is very easy to set up and use. Support has always been responsive and good.
  • I think BuzzSumo does an interesting range of things it can be hard to use to their fullest capacity.
  • I always felt that the “influencer” section wasn’t fully finished, it’s changed a few times since I was a customer.

“ Essential Content Research Tool ”

8.5/10 (overall) - Volodymyr B.
  • BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research.
  • It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don’t need to tackle with lots of toggles in order to get a semblance of a result.
  • It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.
  • This tool has solved the biggest problem for our organization as earlier we used to find it very difficult to find right topics and develop content around it.


  • Performance Management
  • Process Management
  • Team Collaboration
  • Sales Force Automation
  • Mobile apps
  • Email Notifications
  • Email Integration
  • Email Distribution
  • Document Storage
  • Data Storage Management
  • API
  • Analytics
  • Application Integration
  • Automated Billing
  • Access Control

Images & Videos

Q & A

Q. Is BuzzSumo free to use?

Unfortunately, BuzzSumo isn’t a free-to-use platform. To use it, you have to pay for any of its plans monthly. You can also pay for them yearly, which can save money. But fortunately, BuzzSumo offers a 30-day free trial. For a month, you’ll have access to BussZumo’s complete features.

Q. What are the pricing plans of BuzzSumo?

BuzzSumo has four pricing plans: Pro ($99 per month), Plus ($179. per month), Large ($299per month), and Enterprise ($499+ per month). Each of them has all the features that BuzzSumo offers but in varying quantities. There’s no right or wrong in choosing a pricing plan. You just need to choose a plan that can meet your marketing needs adequately.

Q. Does BuzzSumo grant discounts for non-profit organizations?

Yes, BuzzSumo offers discounts to non-profit organizations. They grant a 40% discount to charity institutions and NGOs. And for educational institutions, they offer a 30% discount. Take advantage of this offer if you own or manage a non-profit organization. Contact BuzzSumo for a discount code.

Q. Does BuzzSumo give refunds if we cancel our subscription?

BuzzSumo doesn’t give refunds. But they allow their customers to cancel their subscription at any time. So if you ever decide to cancel your subscription, you should do so at the end of the month. Make the most of the money you paid for it.