10+ Best Heatmap Softwares 2023

SeeVolution is a reliable web analytics platform that offers a best-in-class live heatmap customer experience tool designed to give companies a front-row view of how customers actually engage with their websites as well as the most preferred areas for which they scroll and the frustrating spots that lead them to abandon their carts or the site, in general. It offers real-time behavioral analytics that gives teams an edge over their competition through proactive visitors' mouse click tracking as well as movement and data entry.

Matomo is a top-rated open-source analytics solution that provides one of the best heatmap platforms trusted by tens of thousands of global brands. It helps assess where visitors are clicking, hovering, typing, and scrolling with reliable playback capability that replays actions in a video while ultimately increasing conversions.

Inspectlet is a state-of-the-art web heat mapping tool that delivers advanced heatmapping, form analytics, and session recording, enabling companies to understand website visitors' intentions and goals. It comes with powerful filtering capabilities that allow teams to know exactly who of these visitors are worth watching. Inspectlet has an incredible in-built funnel analysis tool that surfaces recordings of people who have added something to their carts but have never continued to checkout as well as conversion funnels that show where and why people have dropped off.

FullStory is a robust digital experience platform that brings in a powerful heatmap solution designed to deliver visual, aggregate data used in differentiating users' engagement and interaction with the web page. It enables thousands of leading organizations like VMware, Forbes, JetBlue, Segment, and Quantcast to make smarter digital decisions according to the actual user experience data. The platform combines qualitative and quantitative data in real-time to efficiently eliminate blind spots.

Contentsquare is a simple yet powerful experience analytics platform that drives product teams in making smart data-driven decisions. It delivers highly reliable zone-based heatmaps that enable empirical visualization of website visitors’ interaction with all elements associated with the site. Contentsquare harnesses the unique combination of content-related, navigation, and merchandising that supports or deters customers from attaining their goals on a certain website.

Lucky Orange turns each page of a website into a powerful conversion machine with its rock-solid Dynamic Heatmaps. The platform is designed to make optimization easy, notwithstanding the size and type of an organization. Lucky Orange Dynamic Heatmaps impressively spur conversions by adjusting form fields and enhancing the call-to-action (CTA) location while delivering an "aha!" moment that clients seek by demonstrating actual visitor behavior.

Smartlook helps businesses analyze user behavior in the most out-of-the-box means through its state-of-the-art heatmap software solution that impressively delivers real qualitative insights to support organizations in the improvement of their website and mobile applications. It is a trusted platform used by thousands of globally recognized brands, including Vogue, Kiwi.com, Volvo, Sky, and Blackboard. Smartlook harnesses the combined power of session recordings and event-based analytics with advanced filtering capabilities that effectively take users to the most crucial moment.

Tableau is a proven business intelligence platform that provides a sophisticated heatmap solution designed to deliver reliable data visualization which helps organizations to understand not only the scrolling and browsing behavior of their website visitors but also their overall digital journey. It comes with an easy-to-use interface that facilitates users in turning each meaningful data into a highly manageable website posture. The platform offers an array of data visualization methods that are critical in gaining valuable insights.

Hotjar helps businesses know the actual user behavior on their website using its highly recommended heatmap solution, trusted by over 900,000 companies in over 180 countries. As a highly intuitive means of discovering, consolidating, and communicating user needs, Hotjar facilitates absolute understanding of each website visitor’s overall experience while keeping the utmost end-user privacy with the strongest GDPR commitment as well as the California Consumer Privacy Act (CCPA) and payment card industry (PCI) compliance.

VWO enables businesses to explore the website browsing behavior of each visitor and determine what attracts and distracts them most with its high-performance heatmap software solution. A fully-featured platform that combines heatmaps, session recordings, on-page surveys, and several other potent functionalities, VWO Insights facilitates effective problem area diagnosis to help boost visitors’ experiences while fixing what has been broken. It provides real-time click data while enabling in-depth analysis of dynamic heatmaps across the website.