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10+ Mailchimp Email Marketing Alternatives and Competitors

Mailchimp Email Marketing

4.5 User Rating
$700 M Revenue
5000+ No of Employees
2001 Founded
SaaS Industry
Email Marketing Category
Ben Chestnut CEO

Mailchimp Email Marketing is arguably the most well-known email marketing automation software that is available today. As a matter of fact, it has more than 12 million active users worldwide, which the platform gained for almost two decades now. Yes, established in 2001, Mailchimp Email Marketing slowly grew to be one of the most used platforms in the industry. To prove it, it earns approximately $700 million in revenue per year, which is the most out of any other email marketing platform. The platform's CEO, Ben Chestnut, is definitely steering in the right direction.

Based in Atlanta, Georgia, Mailchimp Email Marketing has over 5,000 employees, all serving customers found around the globe. If you are not keen on using this app as your email marketing software, then you can always see its alternatives, which there are multiple. They are HubSpot Marketing Hub, ActiveCampaign Email Marketing, Moosend, OpenMoves OM3, Rejoiner, Drip, MailerLite, Constant Contact, Sendinblue, and Convertkit. Get to know more about these platforms below, and select the best one for your company today.


Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
HubSpot Marketing Hub 4.6 Brian Halligan $40 2006 $513 M 3500+ Cambridge 1878+ Reviews 78700+
ActiveCampaign Email Marketing 4.6 Jason VandeBoom $9 2003 $90 M 1000+ Chicago 1878+ Reviews 50000+
Moosend 4.5 Yannis Psarras $0 2011 $1.7 M 50+ London 1878+ Reviews 3896+
OpenMoves OM3 4.6 Amir Chitayat $25 2001 $3 M 50+ Huntington 1897+ Reviews 560000+
Rejoiner 4.5 Mike Arsenault $95 2012 $2.5 M 50+ Boston 1897+ Reviews 47901+
Drip 4.5 John Tedesco $19 2012 $14 M 250+ Minneapolis 1879+ Reviews 64500+
MailerLite 4.4 Ignas Rubezius $Free 2010 $2 M 96+ Vilnius 1798+ Reviews 12000+
Constant Contact 4.4 Gail Goodman Custom 1995 $361.9 M 1235+ Waltham 1877+ Reviews 500000+
Sendinblue 4.4 Armand Thiberge $Free 2012 $19.8 M 285+ 285 1879+ Reviews 175000+
Convertkit 4.4 Nathan Barry $Free 2013 $5.8 M 79+ Boise 1897+ Reviews 60000+

Contact Info


  • $0
  • 7 marketing channels
  • 1-click automations
  • Basic templates
  • Marketing CRM
  • $10.29/month
  • All email templates
  • A/B testing
  • 24/7 award-winning support
  • Custom branding
  • $15.37/month
  • Advanced audience insights
  • Retargeting ads
  • Custom templates
  • Behavioral targeting automation series
  • $307.33/month
  • Advanced segmentation
  • Multivariate testing
  • Unlimited seats and role-based access
  • Phone support

Key Employees

Image Name Designation Email ID Twitter Linkedin
Marc Hedlund Sr. Director of Engineering N/A N/A
Sean Cook Vice President N/A N/A
Tom Klein Chief Marketing Officer N/A N/A


“ Simple, Easy to Use and Fast Implementation ”

4.5/5 (overall) - Ankit P.
  • Simple, Easy to use user interface for the software wherein I could customize the emails that go out whenever any event takes place on the website.
  • The integrations with other apps was mind blowing as it helped us to minimize our task.
  • The free tier plan was very less for a company like ours as we wanted to be sure about it completely before finally implementing it.
  • Due to high email bounces, the marketing automation companies are very strict on the bounce rates and they just block your account instantly.

“ A safe option ”

3.5/5 (overall) - Dayley S.
  • I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required.
  • I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution.
  • You are limited with the styles of emails you can send to your customers.
  • You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software

“ Top Email Marketing Software ”

4/5 (overall) - Jacob E.
  • Easy to set up VERY quickly  WSWYG Visual Editor is super easy to use.
  • They’re constantly coming out with new functionalities like landing page design, integration with running paid ads, etc
  • Support can be a bit unresponsive at times when you’ve broken one of their terms/policies.
  • It is impossible to make even small edits to designed emails coming from Dreamweaver in the Mailchimp back-end.

“ Top Email Marketing Software ”

4/5 (overall) - Jacob E
  • Easy to set up VERY quickly  WSWYG Visual Editor is super easy to use.
  • They’re constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
  • Support can be a bit unresponsive at times when you’ve broken one of their terms/policies.
  • It is impossible to make even small edits to designed emails coming from Dreamweaver in the Mailchimp back-end


  • Access Control
  • Analytics
  • Agile Software Development
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Business Intelligence
  • Sales Enablement
  • Sales Force Automation
  • List Management
  • Security
  • Team Collaboration
  • Performance Management
  • Predictive Sales
  • Process Management

Images & Videos

Q & A

What is the Mailchimp Email Marketing platform?

The Mailchimp Email Marketing platform is a cloud-based email marketing functionality from the Mailchimp Suite. It offers an all-inclusive software where you can easily share ads, email campaigns, and other forms of marketing to your customer base. Mailchimp Email Marketing also focuses on serving small businesses.

How much does Mailchimp Email Marketing cost?

Since the Mailchimp platform focuses on providing the exceptional tools for small businesses, it offers both affordable and premium subscription plans. There are three (3) in total. These are: the Essentials plan ($9.99/month), the Standard plan ($14.99/month), and the Premium plan ($299/month)

What payment methods does the Mailchimp Email Marketing accept?

If planning to subscribe to Mailchimp Email Marketing, you should know that it accepts all major credit cards and PayPal transactions. On top of that, the app also accepts payments, though in select countries only, through direct debit. Mailchimp Email Marketing also supports various currencies to make it easier for global customers

Is Mailchimp Email Marketing really free?

Yes, it is. The Mailchimp Email Marketing platform offers a free forever plan for those interested. It includes seven (7) marketing channels, one-click automations, marketing CRM, basic templates, surveys, websites, and custom domains. Plus, it also provides 2,000 contacts to get you started

Is Mailchimp Email Marketing a good software?

Yes, it is. The Mailchimp Email Marketing platform is one of the most popular marketing software available. This only means that more people would rather use it compared to other email marketing apps in the market. On top of that, the reason why users choose Mailchimp Email Marketing is because of its robust features and intuitive interface

How much is Mailchimp Email Marketing worth?

Mailchimp is one of the biggest software companies in the world. As of May 2020, it is currently worth 2.2 billion dollars.